Brand page · Personal Care · United States
Ollie: 195k visits a month, 412 active Meta ads, Gravity score 598.
Ollie — Ollie is an oral care brand that sells products including toothpaste, whitening strips, mouthwash, sonic toothbrushes, brush heads, and floss. The company started with a sonic toothbrush and has expanded to offer various oral care products. In September 2026 olliesmile.com drew an estimated 195k visits, up 68% on the month before. It ranks #420 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Ollie is an oral care brand that sells products including toothpaste, whitening strips, mouthwash, sonic toothbrushes, brush heads, and floss. The company started with a sonic toothbrush and has expanded to offer various oral care products.
01 · Traffic
How much traffic Ollie gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Ollie drew an estimated 195k visits in September 2026, up 68% on the month before and up 9% over three months.
- Worldwide#53,640of 4.5m sites · Top 5%
- In United States#17,578of 1.2m sites · Top 5%
- Personal Care, worldwide#2,449of 215,119 brands · Top 5%
- Personal Care, United States#420of 33,626 brands · Top 5%
195k
estimated visits in September
1 mo ▲ +67.9%4 mo ▲ +9.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Ollie.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Ollie holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Ollie sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Ollie sells on Shopify, 92% of its catalogue in stock. The best seller is 10% nHap Remineralizing Toothpaste - Clean Mint, at US$16.95–US$38.14, followed by 10% nHap Remineralizing Toothpaste - Clean Mint and Ollie Floss.
#110% nHap Remineralizing Toothpaste - Clean MintOllieUS$16.95–US$38.14In stock- #210% nHap Remineralizing Toothpaste - Clean MintOllieUS$16.95–US$38.14In stock
#3Ollie FlossOllieUS$2.25–US$2.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Ollie in its comparison group.
- Average rating
- 4.57 / 5
- Rated products
- 66% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$37.51
- Currency
- USD
04 · Ads
What Ollie is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Ollie runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2025 (image, text, video).
Whiten & Rebuild Your Enamel 🦷OllieSmile2 Oct 2026video
Whiten & Rebuild Your Enamel 🦷OllieSmile2 Oct 2026video
Whiten & Rebuild Your Enamel 🦷OllieSmile2 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Brio Product Group LLCverified
Text ad20 Oct 2026Brio Product Group LLCverified
Text ad20 Oct 2026Brio Product Group LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Ollie.
The creators who tag @ollie.smile on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ollie.smile on Instagram, led by Revan Dawood | Gilbert Dentist (19.2k followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRevan Dawood | Gilbert Dentist@dr.revandawood · 🇺🇸 US | Health medicine Creator | 19.2k | 1.2% | 1 | Tagged @ollie.smile |
06 · Competitors according to Gravity
Who Ollie competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Ollie among Personal Care brands in United States. The closest is Boka, then colgate.fr, ZING, COCOLAB, elmex.de, crest.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bokaboka.com | |||||||
| colgate.frcolgate.fr | |||||||
| ZINGzingtoothpaste.com | |||||||
| COCOLABcocolab.com | |||||||
| elmex.deelmex.de | |||||||
| crest.comcrest.com |
07 · Company
The company behind Ollie.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Ollie is a company based in Davisburg, United States, founded in 2014 according to LinkedIn, on a domain registered in July 2017. It employs about 3 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Davisburg
- Founded
- 2014, per LinkedIn
- Domain registered
- 5 Jul 2017
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- olliesmile.com · Shopify · USD
- Catalogue
- 15 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Ollie
What people ask Google about Ollie.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Ollie legit?
According to Gravity by Benchr, Ollie is a brand based in Davisburg, United States: its website has existed since July 2017, it sells on a Shopify store, it employs 3 people on LinkedIn, it has 37,431 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Ollie sell?
Ollie is an oral care brand that sells products including toothpaste, whitening strips, mouthwash, sonic toothbrushes, brush heads, and floss. The company started with a sonic toothbrush and has expanded to offer various oral care products. Gravity by Benchr classifies it under Personal Care, with Oral Care making up 61% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Ollie expensive?
Ollie's best seller, 10% nHap Remineralizing Toothpaste - Clean Mint, sells from US$16.95 to US$38.14 on olliesmile.com. 92% of the catalogue is in stock. Gravity does not track prices daily: check olliesmile.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Ollie discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Ollie advertises on Facebook and Instagram and on Google, where its offers often run. Check olliesmile.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Ollie?
Ollie sells on its own website, olliesmile.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Ollie?
Gravity by Benchr records a company based in Davisburg, United States, founded in 2014 according to LinkedIn, on a domain registered in 2017, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Ollie doing well?
Yes. Gravity by Benchr estimates about 194,700 visits to olliesmile.com in September 2026, up 68% in a month and up 9% over three months. Ollie ranks #420 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Ollie use?
Gravity by Benchr identifies olliesmile.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since August 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Ollie's ad budget?
Gravity by Benchr does not publish a spend figure for Ollie on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Ollie ranks #420 of 33,626 by estimated traffic. Its closest competitors on the same market are Boka, colgate.fr, ZING, COCOLAB and elmex.de. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Ollie.