Brand page · Toys · United States
HABA USA: 78.5k visits a month, 45 active Meta ads, Gravity score 583.
HABA USA — HABA USA is a brand that sells children's toys including wooden blocks, dolls, games, and educational toys for various age groups. In September 2026 habausa.com drew an estimated 78.5k visits, up 46% on the month before. It ranks #206 of 9,046 Toys brands in United States.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 376 peers: Toys brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
HABA USA is a brand that sells children's toys including wooden blocks, dolls, games, and educational toys for various age groups.
01 · Traffic
How much traffic HABA USA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
HABA USA drew an estimated 78.5k visits in September 2026, up 46% on the month before and up 50% over three months.
- Worldwide#115,445of 4.5m sites · Top 5%
- In United States#37,676of 1.2m sites · Top 5%
- Toys, worldwide#1,174of 50,509 brands · Top 5%
- Toys, United States#206of 9,046 brands · Top 5%
78.5k
estimated visits in September
1 mo ▲ +46.4%4 mo ▲ +50.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about HABA USA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
HABA USA holds 3.7 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 100% of customers give five stars and 0% one star.
Children's Store Toy Store Children's Toys Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What HABA USA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
HABA USA sells on Shopify, 96% of its catalogue in stock. The best seller is My Very First Games - First Orchard, at US$29.99, followed by Town Maze Magnetic Puzzle Game and Fun with Sounds Wooden Eggs.
#1My Very First Games - First OrchardHABA USAUS$29.99In stock
#2Town Maze Magnetic Puzzle GameHABA USAUS$19.99In stock
#3Fun with Sounds Wooden EggsHABA USAUS$29.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places HABA USA in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 66% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$43.74
- Currency
- USD
04 · Ads
What HABA USA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
HABA USA runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since May 2022 (image, text, video).
Basic Building Blocks 26 Piece Starter SetHABA USA8 Oct 2026image
Sushi Set Soft Play FoodHABA USA7 Oct 2026image
Hundreds of Toys on SaleHABA USA7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Habermaass Corporationverified
Text ad21 Oct 2026Habermaass Corporationverified
Text ad21 Oct 2026Habermaass Corporationverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about HABA USA.
The creators who tag @habausa on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @habausa on Instagram, led by Evelyn (98.6k followers, 6.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEvelyn@wildernested · 🇺🇸 US | Fashion style luxury Creator | 98.6k | 6.5% | 2 | Tagged @habausa |
06 · Competitors according to Gravity
Who HABA USA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for HABA USA among Toys brands in United States. The closest is Bestiarum Games, then Shop Spin Master, Tender Leaf, Ms Rachel, Zing.Store, Luki Lab.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bestiarum Gamesbestiarumgames.com | |||||||
| Shop Spin Mastershop.spinmaster.com | |||||||
| Tender Leaftenderleaftoys.com | |||||||
| Ms Rachelmsrachel.com | |||||||
| Zing.Storezing.store | |||||||
| Luki Lablukilab.com |
07 · Company
The company behind HABA USA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
HABA USA is a company based in Skaneateles, United States, on a domain registered in June 1999. It employs about 10 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Skaneateles
- Founded
- Data not available
- Domain registered
- 11 Jun 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- habausa.com · Shopify · USD
- Catalogue
- 144 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about HABA USA
What people ask Google about HABA USA.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is HABA USA legit or a scam?
According to Gravity by Benchr, HABA USA is a brand based in Skaneateles, United States: its website has existed since June 1999, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 34,081 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is HABA USA known for?
HABA USA is a brand that sells children's toys including wooden blocks, dolls, games, and educational toys for various age groups. Gravity by Benchr classifies it under Toys, with Dolls, Playsets & Toy Figures making up 26% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does HABA USA cost?
HABA USA's best seller, My Very First Games - First Orchard, sells US$29.99 on habausa.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check habausa.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a HABA USA discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: HABA USA advertises on Facebook and Instagram and on Google, where its offers often run. Check habausa.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy HABA USA?
HABA USA sells on its own website, habausa.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind HABA USA?
Gravity by Benchr records a company based in Skaneateles, United States, whose domain was registered in 1999, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is HABA USA growing?
Yes. Gravity by Benchr estimates about 78,500 visits to habausa.com in September 2026, up 46% in a month and up 50% over three months. HABA USA ranks #206 of 9,046 Toys brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does HABA USA use?
Gravity by Benchr identifies habausa.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since May 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does HABA USA spend on Meta ads?
Gravity by Benchr does not publish a spend figure for HABA USA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in United States?
Among Toys brands in United States in the Gravity by Benchr index, HABA USA ranks #206 of 9,046 by estimated traffic. Its closest competitors on the same market are Bestiarum Games, Shop Spin Master, Tender Leaf, Ms Rachel and Zing.Store. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with HABA USA.