Brand page · Decor · United Kingdom
Habitat: 2.3M visits a month, 32 active Meta ads, Gravity score 548.
Habitat — Habitat is a British homeware and furniture retailer that sells sofas, furniture, lighting and home accessories. In September 2026 habitat.co.uk drew an estimated 2.3M visits, up 4% on the month before. It ranks #1 of 13,189 Decor brands in United Kingdom and holds a 4.3 Trustpilot rating over 45,110 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 6 peers: Decor brands in United Kingdom with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Habitat is a British homeware and furniture retailer that sells sofas, furniture, lighting and home accessories.
01 · Traffic
How much traffic Habitat gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Habitat drew an estimated 2.3M visits in September 2026, up 4% on the month before and up 25% over three months.
- Worldwide#7,384of 4.5M sites · Top 1%
- In United Kingdom#266of 192K sites · Top 1%
- Decor, worldwide#68of 185,686 brands · Top 1%
- Decor, United Kingdom#1of 13,189 brands · Top 1%
2.3M
estimated visits in September
1 mo ▲ +3.5%4 mo ▲ +25.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Habitat.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Habitat holds 4.3 out of 5 on Trustpilot over 45,110 reviews, 3,696 of them in the last twelve months: 66% of customers give five stars and 10% one star. That volume places Habitat in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %. On Google, Habitat scores 4.6 over 73 reviews.
Home Goods Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Habitat sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Habitat's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Habitat in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Habitat is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Habitat runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Habitat 4 Seater Real Wood Veneer Dining Table & ChairsHabitat6 Oct 2026image
Ninja Zerostick 28cm Stainless Steel Non Stick Frying PanHabitat6 Oct 2026image
Habitat 4 Seater Real Wood Veneer Dining Table & ChairsHabitat6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026SUMMIT MEDIA LTDverified
Text ad20 Oct 2026SUMMIT MEDIA LTDverified
Image ad20 Oct 2026SUMMIT MEDIA LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Habitat.
The creators who tag @habitatuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @habitatuk on Instagram, led by Soozi Danson (102K followers, 1.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSoozi Danson@soozidanson · 🇬🇧 GB | Decoration garden diy Creator | 102K | 1.4% | 8 | Tagged @habitatuk |
06 · Competitors according to Gravity
Who Habitat competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Habitat among Decor brands in United Kingdom. The closest is xxxlutz.de, then home24.de, habitat-design.com, Soho, Muuto, IKEA.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| xxxlutz.dexxxlutz.de | |||||||
| home24.dehome24.de | |||||||
| habitat-design.comhabitat-design.com | |||||||
| Sohosohohome.com | |||||||
| Muutomuuto.com | |||||||
| IKEAikea.ca |
07 · Company
The company behind Habitat.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Habitat is a company based in United Kingdom, founded in 1964 according to LinkedIn, on a domain registered in February 1996. It employs about 1,000 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1964, per LinkedIn
- Domain registered
- 8 Feb 1996
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,000 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- habitat.co.uk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Habitat
What people ask Google about Habitat.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Habitat a legit company?
According to Gravity by Benchr, Habitat is a brand based in United Kingdom: its website has existed since February 1996, its Trustpilot profile is claimed by the brand, it employs 1,000 people on LinkedIn, it has 596,369 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Habitat reviews
Customers rate Habitat 4.3 out of 5 on Trustpilot over 45,110 reviews, 3,696 of them in the last twelve months: 66% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Habitat scores 4.6 over 73 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Habitat sell?
Habitat is a British homeware and furniture retailer that sells sofas, furniture, lighting and home accessories. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification.
Is there a Habitat discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Habitat advertises on Facebook and Instagram and on Google, where its offers often run. Check habitat.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Habitat?
Gravity by Benchr records a company based in United Kingdom, founded in 1964 according to LinkedIn, on a domain registered in 1996, with 1,000 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Habitat growing?
Yes. Gravity by Benchr estimates about 2,306,600 visits to habitat.co.uk in September 2026, up 4% in a month and up 25% over three months. Habitat ranks #1 of 13,189 Decor brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Habitat's ad budget?
Gravity by Benchr does not publish a spend figure for Habitat on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United Kingdom?
Among Decor brands in United Kingdom in the Gravity by Benchr index, Habitat ranks #1 of 13,189 by estimated traffic. Its closest competitors on the same market are xxxlutz.de, home24.de, habitat-design.com, Soho, Muuto. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Habitat.