1. Gravity
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  3. Food, Beverages & Tobacco
  4. Food Items
  5. Haigh's Chocolates

Brand page · Food Items · Australia

Haigh's Chocolates Top 5% worldwide Top 5% in Australia Top 1% in Food Items Top 1% in Food Items in Australia
haighschocolates.com.au·🇦🇺 Australia· Magento

Haigh's Chocolates traffic, ads & competitors 172k visits a month, 4 active Meta ads, Gravity score 647.

Haigh's Chocolates — Haigh's Chocolates is an Australian chocolatier that produces premium, ethically sourced chocolates and gifts. The company makes fine chocolate from cocoa beans and offers a range including truffles, filled chocolates, chocolate boxes, and chocolate hampers. In September 2026 haighschocolates.com.au drew an estimated 172k visits, up 4% on the month before. It ranks #17 of 3,754 Food Items brands in Australia.

haighschocolates.com.au@haighschocolates 60.4kFacebookLinkedIn 10kTrustpilot 3.4Meta Ad Library 4

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026

Estimated traffic
172k
+4% vs. August 2026
Instagram followers
60.4k
2,975 posts · @haighschocolates
Trustpilot
3.4
2 reviews · 2 in 12 months
Meta ads
4
active · on Google since 2022
Products
—
Data not available
Rank in Australia
#17
of 3,754 in Food Items
LinkedIn
10k
followers · 275 employees
Earned media value
—
Data not available

Gravity score

647/ 1000 · 8 of 10 indicators rated
Brand Power633
Momentum750
Performance557

Percentiles within 35 peers: Food Items brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Haigh's Chocolates is an Australian chocolatier that produces premium, ethically sourced chocolates and gifts. The company makes fine chocolate from cocoa beans and offers a range including truffles, filled chocolates, chocolate boxes, and chocolate hampers.

01 · Traffic

Haigh's Chocolates website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Haigh's Chocolates drew an estimated 172k visits in September 2026, up 4% on the month before and up 68% over three months.

  • Worldwide#59,501of 4.5m sites · Top 5%
  • In Australia#1,235of 105k sites · Top 5%
  • Food Items, worldwide#1,451of 260,714 brands · Top 1%
  • Food Items, Australia#17of 3,754 brands · Top 1%
Monthly visitssource Sept 2026

172k

estimated visits in September

1 mo ▲ +4.4%4 mo ▲ +68.2%

The monthly curve, 24 months of history and the category comparison.

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02 · Reviews

Haigh's Chocolates reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Haigh's Chocolates holds 3.4 out of 5 on Trustpilot over 2 reviews, 2 of them in the last twelve months: 50% of customers give five stars and 50% one star.

Trustpilotread 21 Oct 2026
3.4TrustScore · 2 reviews · 2 in 12 months
5 ★50%
4 ★0%
3 ★0%
2 ★0%
1 ★50%

Chocolate Factory Chocolate Shop Candy Store Chocolate Artisan

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Haigh's Chocolates best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Haigh's Chocolates's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Food Items
Food Items97%
Food, Beverages & Tobacco0%
Party & Celebration0%

The dominant category places Haigh's Chocolates in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Haigh's Chocolates influencers

The creators who tag @haighschocolates on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @haighschocolates on Instagram, led by Experience the difference at an award winning cosmetic clinic. (13.1k followers, 1.4% engagement).

Influencersaccounts tagging @haighschocolates · Instagram
AccountProfileFollowersEngagementTagsRelationship
EExperience the difference at an award winning cosmetic clinic.@selfcosmeticscience · 🇦🇺 AUBeauty cosmetics skincare Creator13.1k1.4%1Tagged @haighschocolates
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Haigh's Chocolates competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Haigh's Chocolates among Food Items brands in Australia. The closest is hotelchocolat.com, then GODIVA, Lindt Shop UK, Lindt USA, Dandelion Chocolate, Läderach.

CompetitorsFood Items · Australia · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
hotelchocolat.comhotelchocolat.com
GODIVAgodiva.com
Lindt Shop UKlindt.co.uk
Lindt USAlindtusa.com
Dandelion Chocolatedandelionchocolate.com
Läderachladerach.com
Competitors Gravity finds for Haigh's Chocolates. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Haigh's Chocolates with hotelchocolat.com

07 · Company

Who is behind Haigh's Chocolates?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Haigh's Chocolates is a company based in Australia, founded in 1915 according to LinkedIn. It employs about 275 people.

Legal entityGravity index, Nov 2026
Entity country
🇦🇺 Australia
Founded
1915, per LinkedIn
Employees
275 on LinkedIn
DistributionGravity index, Nov 2026
Own store
haighschocolates.com.au · Magento
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Haigh's Chocolates

What people ask Google about Haigh's Chocolates.

9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Haigh's Chocolates legit or a scam?

According to Gravity by Benchr, Haigh's Chocolates is a brand based in Australia: it sells on a Magento store, it employs 275 people on LinkedIn, it has 60,424 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What does Haigh's Chocolates sell?

Haigh's Chocolates is an Australian chocolatier that produces premium, ethically sourced chocolates and gifts. The company makes fine chocolate from cocoa beans and offers a range including truffles, filled chocolates, chocolate boxes, and chocolate hampers. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.

Haigh's Chocolates promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Haigh's Chocolates advertises on Facebook and Instagram and on Google, where its offers often run. Check haighschocolates.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Haigh's Chocolates?

Haigh's Chocolates sells on its own website, haighschocolates.com.au, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Haigh's Chocolates?

Gravity by Benchr records a company based in Australia, founded in 1915 according to LinkedIn, with 275 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Haigh's Chocolates growing?

Yes. Gravity by Benchr estimates about 171,700 visits to haighschocolates.com.au in September 2026, up 4% in a month and up 68% over three months. Haigh's Chocolates ranks #17 of 3,754 Food Items brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Haigh's Chocolates use?

Gravity by Benchr identifies haighschocolates.com.au as a Magento store. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Haigh's Chocolates spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Haigh's Chocolates on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Food Items brands in Australia?

Among Food Items brands in Australia in the Gravity by Benchr index, Haigh's Chocolates ranks #17 of 3,754 by estimated traffic. Its closest competitors on the same market are hotelchocolat.com, GODIVA, Lindt Shop UK, Lindt USA and Dandelion Chocolate. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Haigh's Chocolates.