Brand page · Clothing Accessories · United States
Hairbrella traffic, ads & competitors 189k visits a month, 1,022 active Meta ads, Gravity score 542.
Hairbrella — Hairbrella is an Atlanta-based headwear brand that specializes in innovative hats and accessories designed to protect hair from rain, sun, and airborne elements. The company offers a line of patented rain hats and other headwear essentials including swim caps, sun hats, and shower accessories. In September 2026 hairbrella.com drew an estimated 189k visits, up 10% on the month before. It ranks #173 of 34,142 Clothing Accessories brands in the United States and holds a 4.1 Trustpilot rating over 517 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 376 peers: Clothing Accessories brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Hairbrella is an Atlanta-based headwear brand that specializes in innovative hats and accessories designed to protect hair from rain, sun, and airborne elements. The company offers a line of patented rain hats and other headwear essentials including swim caps, sun hats, and shower accessories.
01 · Traffic
Hairbrella website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hairbrella drew an estimated 189k visits in September 2026, up 10% on the month before and down 32% over three months.
- Worldwide#54,952of 4.5m sites · Top 5%
- In United States#18,053of 1.2m sites · Top 5%
- Clothing Accessories, worldwide#502of 85,207 brands · Top 1%
- Clothing Accessories, United States#173of 34,142 brands · Top 1%
189k
estimated visits in September
1 mo ▲ +10.2%4 mo ▼ −31.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Hairbrella reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hairbrella holds 4.1 out of 5 on Trustpilot over 517 reviews, 408 of them in the last twelve months: 69% of customers give five stars and 23% one star. That volume places Hairbrella in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Headwear Store Fashion Accessories Store Clothing Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Hairbrella best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Hairbrella sells on Shopify, 95% of its catalogue in stock. The best seller is Satin-Lined Waterproof, Adjustable Swim Cap, at US$29.00–US$54.00, followed by Satin-Lined Sleep Cap and Satin Lined, Waterproof Infinity Rain Scarf.
#1Satin-Lined Waterproof, Adjustable Swim CapHairbrellaUS$29.00–US$54.00In stock
#2Satin-Lined Sleep CapHairbrellaUS$19.00–US$44.00In stock
#3Satin Lined, Waterproof Infinity Rain ScarfHairbrellaUS$39.00–US$64.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Hairbrella in its comparison group.
- Average rating
- 4.67 / 5
- Rated products
- 85% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$68.00
- Currency
- USD
04 · Ads
Hairbrella ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hairbrella runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2024 (image, text, video).
Your New Hiking Buddy | Satin-Lined Sun HatHairbrella12 Oct 2026video
SALE: 20% OFF | Code: HAIRLOVE20 | Rain, Sun, Ocean Spray—All CoveredHairbrella12 Oct 2026video
Satin-Lined, Waterproof Sun HatHairbrella12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Hairbrella LLCverified
Text ad20 Oct 2026Hairbrella LLCverified
Text ad20 Oct 2026Hairbrella LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Hairbrella influencers
The creators who tag @hairbrella on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hairbrella on Instagram, led by CurlMix ® (150k followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCurlMix ®@curlmix · 🇺🇸 US | Beauty cosmetics skincare Creator | 150k | 1.2% | 1 | Tagged @hairbrella |
06 · Competitors according to Gravity
Hairbrella competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hairbrella among Clothing Accessories brands in the United States. The closest is Chapellerie Traclet, then Hutshopping Online-Shop, Hut Online-Shop, melin, cotswoldcountryhats.com, stetson.eu.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Chapellerie Tracletchapellerie-traclet.com | |||||||
| Hutshopping Online-Shophutshopping.de | |||||||
| Hut Online-Shophut.de | |||||||
| melinmelin.com | |||||||
| cotswoldcountryhats.comcotswoldcountryhats.com | |||||||
| stetson.eustetson.eu |
07 · Company
Who is behind Hairbrella?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hairbrella is a company based in Atlanta, United States, founded in 2015 according to LinkedIn, on a domain registered in December 2014. It employs about 23 people.
- Entity country
- 🇺🇸 United States · Atlanta
- Founded
- 2015, per LinkedIn
- Domain registered
- 6 Dec 2014
- Status
- Operating
- Employees
- 23 on LinkedIn
- Own store
- hairbrella.com · Shopify · USD
- Catalogue
- 248 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hairbrella
What people ask Google about Hairbrella.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hairbrella a legit company?
According to Gravity by Benchr, Hairbrella is a brand based in Atlanta, United States: its website has existed since December 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 23 people on LinkedIn, it has 149,743 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Hairbrella reviews
Customers rate Hairbrella 4.1 out of 5 on Trustpilot over 517 reviews, 408 of them in the last twelve months: 69% give five stars, 23% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Hairbrella?
Hairbrella is an Atlanta-based headwear brand that specializes in innovative hats and accessories designed to protect hair from rain, sun, and airborne elements. The company offers a line of patented rain hats and other headwear essentials including swim caps, sun hats, and shower accessories. Gravity by Benchr classifies it under Clothing Accessories, with Sporting Goods making up 22% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Hairbrella cost?
Hairbrella's best seller, Satin-Lined Waterproof, Adjustable Swim Cap, sells from US$29.00 to US$54.00 on hairbrella.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check hairbrella.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Hairbrella discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Hairbrella advertises on Facebook and Instagram and on Google, where its offers often run. Check hairbrella.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Hairbrella?
Hairbrella sells on its own website, hairbrella.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Hairbrella?
Gravity by Benchr records a company based in Atlanta, United States, founded in 2015 according to LinkedIn, on a domain registered in 2014, with 23 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Hairbrella doing well?
Not at the moment. Gravity by Benchr estimates about 189,000 visits to hairbrella.com in September 2026, up 10% in a month and down 32% over three months. Hairbrella ranks #173 of 34,142 Clothing Accessories brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Hairbrella use?
Gravity by Benchr identifies hairbrella.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Hairbrella's ad budget?
Gravity by Benchr does not publish a spend figure for Hairbrella on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in the United States?
Among Clothing Accessories brands in the United States in the Gravity by Benchr index, Hairbrella ranks #173 of 34,142 by estimated traffic. Its closest competitors on the same market are Chapellerie Traclet, Hutshopping Online-Shop, Hut Online-Shop, melin and cotswoldcountryhats.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hairbrella.