Brand page · Personal Care · Australia
Cooki Haircare: 36.2k visits a month, 31 active Meta ads, Gravity score 622.
Cooki Haircare — Cooki Haircare is a brand that sells ultra-foaming shampoo bars and sustainable haircare products. Their products are designed to be free of harsh chemicals and plastic, and are ideal for travel. In September 2026 haircooki.com.au drew an estimated 36.2k visits, down 10% on the month before. It ranks #259 of 6,103 Personal Care brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 263 peers: Personal Care brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Cooki Haircare is a brand that sells ultra-foaming shampoo bars and sustainable haircare products. Their products are designed to be free of harsh chemicals and plastic, and are ideal for travel.
01 · Traffic
How much traffic Cooki Haircare gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Cooki Haircare drew an estimated 36.2k visits in September 2026, down 10% on the month before and up 83% over three months.
- Worldwide#223,909of 4.5m sites · Top 10%
- In Australia#5,707of 105k sites · Top 10%
- Personal Care, worldwide#11,421of 215,119 brands · Top 10%
- Personal Care, Australia#259of 6,103 brands · Top 5%
36.2k
estimated visits in September
1 mo ▼ −10.4%4 mo ▲ +83.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Cooki Haircare.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Cooki Haircare holds 3.3 out of 5 on Trustpilot over 5 reviews, 4 of them in the last twelve months: 40% of customers give five stars and 40% one star.
Hair Product Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Cooki Haircare sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Cooki Haircare sells on Shopify, 92% of its catalogue in stock. The best seller is Travel Tin Drainage Tray, at A$1.50, followed by Argan Oil Shampoo Bar and Argan & Jasmine Conditioner Bar.
#1Travel Tin Drainage TrayCooki HaircareA$1.50In stock
#2Argan Oil Shampoo BarCooki HaircareA$17.99–A$29.99In stock
#3Argan & Jasmine Conditioner BarCooki HaircareA$19.99–A$21.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Cooki Haircare in its comparison group.
- Average rating
- 4.85 / 5
- Rated products
- 91% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$39.05
- Currency
- AUD
04 · Ads
What Cooki Haircare is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Cooki Haircare runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since October 2025 (image, text).
The Best Purple Toning Shampoo Ever!Cooki Haircare6 Oct 2026video
The Award-Winning Purple Toning ShampooCooki Haircare6 Oct 2026video
The Shampoo Bars With 10,000 5-Star ReviewsCooki Haircare6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Irving Rocha Pty Ltdverified
Text ad20 Oct 2026Irving Rocha Pty Ltdverified
Text ad20 Oct 2026Irving Rocha Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Cooki Haircare.
The creators who tag @cookihaircare on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @cookihaircare on Instagram, led by NAKED TALLOW (45.3k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNAKED TALLOW@nakedtallow · 🇦🇺 AU | Beauty cosmetics skincare Creator | 45.3k | 0.1% | 1 | Tagged @cookihaircare |
06 · Competitors according to Gravity
Who Cooki Haircare competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Cooki Haircare among Personal Care brands in Australia. The closest is aureph, then BLAK, BondiBoost, Keune, STRAAND, O&M Australia.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| aurephaureph.com | |||||||
| BLAKblak-haircare.com | |||||||
| BondiBoostbondiboost.com.au | |||||||
| Keunekeune.com.au | |||||||
| STRAANDstraand.com.au | |||||||
| O&M Australiaoriginalmineral.com.au |
07 · Company
The company behind Cooki Haircare.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Cooki Haircare is a company based in Alexandria, Australia.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Alexandria
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- haircooki.com.au · Shopify · AUD
- Catalogue
- 42 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Cooki Haircare
What people ask Google about Cooki Haircare.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Cooki Haircare legit?
According to Gravity by Benchr, Cooki Haircare is a brand based in Alexandria, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 16,011 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Cooki Haircare known for?
Cooki Haircare is a brand that sells ultra-foaming shampoo bars and sustainable haircare products. Their products are designed to be free of harsh chemicals and plastic, and are ideal for travel. Gravity by Benchr classifies it under Personal Care, with Kitchen Tools & Utensils making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Cooki Haircare expensive?
Cooki Haircare's best seller, Travel Tin Drainage Tray, sells A$1.50 on haircooki.com.au. 92% of the catalogue is in stock. Gravity does not track prices daily: check haircooki.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Cooki Haircare promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Cooki Haircare advertises on Facebook and Instagram and on Google, where its offers often run. Check haircooki.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Cooki Haircare?
Cooki Haircare sells on its own website, haircooki.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is Cooki Haircare doing well?
Yes. Gravity by Benchr estimates about 36,200 visits to haircooki.com.au in September 2026, down 10% in a month and up 83% over three months. Cooki Haircare ranks #259 of 6,103 Personal Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Cooki Haircare use?
Gravity by Benchr identifies haircooki.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Cooki Haircare's ad budget?
Gravity by Benchr does not publish a spend figure for Cooki Haircare on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Australia?
Among Personal Care brands in Australia in the Gravity by Benchr index, Cooki Haircare ranks #259 of 6,103 by estimated traffic. Its closest competitors on the same market are aureph, BLAK, BondiBoost, Keune and STRAAND. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Cooki Haircare.