Brand page · Personal Care · Denmark
Hairlust traffic, ads & competitors 61.1k visits a month, 1,010 active Meta ads, Gravity score 643.
Hairlust — Hairlust is a Danish hair care brand that creates clean, conscious, and effective hair products with a focus on sustainability and innovation. In September 2026 hairlust.com drew an estimated 61.1k visits, down 10% on the month before. It ranks #1,188 of 33,626 Personal Care brands in Denmark and holds a 4.0 Trustpilot rating over 10,866 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 45 peers: Personal Care brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Hairlust is a Danish hair care brand that creates clean, conscious, and effective hair products with a focus on sustainability and innovation.
01 · Traffic
Hairlust website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hairlust drew an estimated 61.1k visits in September 2026, down 10% on the month before and down 13% over three months.
- Worldwide#143,201of 4.5m sites · Top 5%
- In United States#46,278of 1.2m sites · Top 5%
- Personal Care, worldwide#7,196of 215,119 brands · Top 5%
- Personal Care, United States#1,188of 33,626 brands · Top 5%
61.1k
estimated visits in September
1 mo ▼ −10.2%4 mo ▼ −12.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Hairlust reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hairlust holds 4.0 out of 5 on Trustpilot over 10,866 reviews, 578 of them in the last twelve months: 70% of customers give five stars and 7% one star. That volume places Hairlust in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Hair Product Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Hairlust best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Hairlust sells on Shopify, 96% of its catalogue in stock. The best seller is Hair Formula Gummies for Women, at £25.95–£52.16, followed by Curl Crush™ Defining Cream and Grow Perfect™ Shampoo.
#1Hair Formula Gummies for WomenHairlust£25.95–£52.16In stock
#2Curl Crush™ Defining CreamHairlust£21.95In stock
#3Grow Perfect™ ShampooHairlust£25.95–£44.11In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Hairlust in its comparison group.
- Average rating
- 4.36 / 5
- Rated products
- 28% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$36.99
- Currency
- GBP
04 · Ads
Hairlust ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hairlust runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2021 (text, video).
Dine bedste krøller, trin for trinHairlust7 Oct 2026image
Definerede krøller fra vask til styling ✨Hairlust7 Oct 2026video
Ontdek jouw haargroeiroutineHairlust7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Hairlust ApSverified
Text ad20 Oct 2026Hairlust ApSverified
Text ad20 Oct 2026Hairlust ApSverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Hairlust influencers
The creators who tag @hairlust on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hairlust on Instagram, led by SIDSEL JUEL (37.3k followers, 2.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSIDSEL JUEL@sidseljuel · 🇩🇰 DK | Beauty cosmetics skincare Creator | 37.3k | 2.6% | 2 | Tagged @hairlust |
06 · Competitors according to Gravity
Hairlust competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hairlust among Personal Care brands in Denmark. The closest is Hairlust, then Hairlust, Hairlust, Hairlust, Hairlust, Hairlust.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Hairlusthairlust.nl | |||||||
| Hairlusthairlust.dk | |||||||
| Hairlusthairlust.de | |||||||
| Hairlusthairlust.se | |||||||
| Hairlusthairlust.no | |||||||
| Hairlusthairlust.ch |
07 · Company
Who is behind Hairlust?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hairlust is a company based in København K, Denmark, founded in 2017 according to LinkedIn, on a domain registered in January 2010. It employs about 8 people.
- Entity country
- 🇩🇰 Denmark · København K
- Founded
- 2017, per LinkedIn
- Domain registered
- 11 Jan 2010
- Status
- Operating
- Employees
- 8 on LinkedIn
- Own store
- hairlust.com · Shopify · GBP
- Catalogue
- 93 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hairlust
What people ask Google about Hairlust.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hairlust legit?
According to Gravity by Benchr, Hairlust is a brand based in København K, Denmark: its website has existed since January 2010, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 122,037 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Hairlust reviews: is it worth it?
Customers rate Hairlust 4.0 out of 5 on Trustpilot over 10,866 reviews, 578 of them in the last twelve months: 70% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Hairlust sell?
Hairlust is a Danish hair care brand that creates clean, conscious, and effective hair products with a focus on sustainability and innovation. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 46% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Hairlust cost?
Hairlust's best seller, Hair Formula Gummies for Women, sells from £25.95 to £52.16 on hairlust.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check hairlust.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Hairlust discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Hairlust advertises on Facebook and Instagram and on Google, where its offers often run. Check hairlust.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Hairlust?
Hairlust sells on its own website, hairlust.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Hairlust?
Gravity by Benchr records a company based in København K, Denmark, founded in 2017 according to LinkedIn, on a domain registered in 2010, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Hairlust doing well?
Not at the moment. Gravity by Benchr estimates about 61,100 visits to hairlust.com in September 2026, down 10% in a month and down 13% over three months. Hairlust ranks #1,188 of 33,626 Personal Care brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Hairlust use?
Gravity by Benchr identifies hairlust.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Hairlust spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Hairlust on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Denmark?
Among Personal Care brands in Denmark in the Gravity by Benchr index, Hairlust ranks #1,188 of 33,626 by estimated traffic. Its closest competitors on the same market are Hairlust, Hairlust, Hairlust, Hairlust and Hairlust. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hairlust.