Brand page · Outdoor Recreation
Halfords traffic, ads & competitors 358k visits a month, 92 active Meta ads.
Halfords — Halfords is a UK-based retailer specializing in motoring and cycling products and services, including vehicle servicing, repairs, and an extensive range of automotive and bicycle accessories. In September 2026 halfords.ie drew an estimated 358k visits, down 40% on the month before. It ranks #2 of 213 Outdoor Recreation brands and holds a 3.5 Trustpilot rating over 71,331 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Halfords is a UK-based retailer specializing in motoring and cycling products and services, including vehicle servicing, repairs, and an extensive range of automotive and bicycle accessories.
01 · Traffic
Halfords website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Halfords drew an estimated 358k visits in September 2026, down 40% on the month before and down 40% over three months.
- Worldwide#32,568of 4.5m sites · Top 1%
- In Ireland#82of 14.2k sites · Top 1%
- Outdoor Recreation, worldwide#354of 101,136 brands · Top 1%
- Outdoor Recreation, Ireland#2of 213 brands · Top 1%
358k
estimated visits in September
1 mo ▼ −39.9%4 mo ▼ −39.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Halfords reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Halfords holds 3.5 out of 5 on Trustpilot over 71,331 reviews, 5,247 of them in the last twelve months: 61% of customers give five stars and 22% one star. That volume places Halfords in the top 1% of the 270,321 Trustpilot pages in the Gravity index.
Bicycle Store Bike Accessories Store Auto Parts Store Tool Store Camping Store Car Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Halfords best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Halfords's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Halfords in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Halfords ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Halfords runs Meta ads on Facebook, Instagram, Threads.
Limited Time OfferHalfords7 Oct 2026image
Ergon Bt Gravel Bar Tape, Merlot RedHalfords6 Oct 2026image
Same Day FittingHalfords6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Halfords influencers
The creators who tag @halfords_uk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @halfords_uk on Instagram, led by Voodoo MTB & Adventure bikes (10.7k followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| VVoodoo MTB & Adventure bikes@voodoobikes · INTL | Fitness sport bodybuilding Creator | 10.7k | 1.0% | 3 | Tagged @halfords_uk |
06 · Competitors according to Gravity
Halfords competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Halfords among Outdoor Recreation brands. The closest is Sportson, then Cycle King Store, wiggle.com, teamcycles.com, greggscycles.com, cyclomonster.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sportsonsportson.se | |||||||
| Cycle King Storecycleking.co.uk | |||||||
| wiggle.comwiggle.com | |||||||
| teamcycles.comteamcycles.com | |||||||
| greggscycles.comgreggscycles.com | |||||||
| cyclomonster.comcyclomonster.com |
07 · Company
Who is behind Halfords?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Halfords is an e-commerce brand, founded in 1892 according to LinkedIn. It employs about 6,306 people.
- Founded
- 1892, per LinkedIn
- Employees
- 6,306 on LinkedIn
- Own store
- halfords.ie
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Halfords
What people ask Google about Halfords.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Halfords a legit company?
According to Gravity by Benchr, Halfords is a brand: its Trustpilot profile is claimed by the brand, it employs 6,306 people on LinkedIn, it has 64,557 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Halfords reviews
Customers rate Halfords 3.5 out of 5 on Trustpilot over 71,331 reviews, 5,247 of them in the last twelve months: 61% give five stars, 22% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Halfords known for?
Halfords is a UK-based retailer specializing in motoring and cycling products and services, including vehicle servicing, repairs, and an extensive range of automotive and bicycle accessories. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
Halfords promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Halfords advertises on Facebook and Instagram, where its offers often run. Check halfords.ie for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Halfords?
Gravity by Benchr records a company, founded in 1892 according to LinkedIn, with 6,306 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Halfords doing well?
Not at the moment. Gravity by Benchr estimates about 357,500 visits to halfords.ie in September 2026, down 40% in a month and down 40% over three months. Halfords ranks #2 of 213 Outdoor Recreation brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Halfords' ad budget?
Gravity by Benchr does not publish a spend figure for Halfords on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands?
Among Outdoor Recreation brands in the Gravity by Benchr index, Halfords ranks #2 of 213 by estimated traffic. Its closest competitors on the same market are Sportson, Cycle King Store, wiggle.com, teamcycles.com and greggscycles.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Halfords.