Brand page · Clothing · United States
Hanky Panky: 144k visits a month, 613 active Meta ads, Gravity score 531.
Hanky Panky — Hanky Panky is a female-founded lingerie brand that specializes in underwear and lingerie, known for its World's Most Comfortable Thong®. In September 2026 hankypanky.com drew an estimated 144k visits, down 29% on the month before. It ranks #1,065 of 97,158 Clothing brands in United States and holds a 1.9 Trustpilot rating over 23 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Hanky Panky is a female-founded lingerie brand that specializes in underwear and lingerie, known for its World's Most Comfortable Thong®.
01 · Traffic
How much traffic Hanky Panky gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hanky Panky drew an estimated 144k visits in September 2026, down 29% on the month before and down 42% over three months.
- Worldwide#69,108of 4.5m sites · Top 5%
- In United States#22,789of 1.2m sites · Top 5%
- Clothing, worldwide#6,445of 459,295 brands · Top 5%
- Clothing, United States#1,065of 97,158 brands · Top 5%
144k
estimated visits in September
1 mo ▼ −29.0%4 mo ▼ −42.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hanky Panky.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hanky Panky holds 1.9 out of 5 on Trustpilot over 23 reviews, 13 of them in the last twelve months: 17% of customers give five stars and 78% one star. That volume places Hanky Panky in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Women's Clothing Store Lingerie Store Baby Store Underwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hanky Panky sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Hanky Panky sells on Shopify, 94% of its catalogue in stock. The best seller is BreatheSoft™ Natural Rise Thong Evening Grey, at US$18.99, followed by BreatheSoft™ High Rise Thong Granite Grey and Signature Lace® Original Rise Thong Black.
#1BreatheSoft™ Natural Rise Thong Evening GreyHanky PankyUS$18.99In stock
#2BreatheSoft™ High Rise Thong Granite GreyHanky PankyUS$25.00In stock
#3Signature Lace® Original Rise Thong BlackHanky PankyUS$24.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Hanky Panky in its comparison group.
- Average rating
- 4.37 / 5
- Rated products
- 76% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$48.00
- Currency
- USD
04 · Ads
What Hanky Panky is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hanky Panky runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
The his and hers gift that neither of you knew you neededHanky Panky8 Oct 2026video
Best Selling Soft LaceHanky Panky8 Oct 2026video
Print First, Plans LaterHanky Panky8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Hanky Panky LTDverified
Text ad21 Oct 2026Hanky Panky LTDverified
Text ad21 Oct 2026Hanky Panky LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Hanky Panky.
The creators who tag @hankypanky on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hankypanky on Instagram, led by Forty Winks Lingerie (11.4k followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FForty Winks Lingerie@fortywinkslingerie · 🇺🇸 US | Fashion style luxury Creator | 11.4k | 0.6% | 3 | Tagged @hankypanky |
06 · Competitors according to Gravity
Who Hanky Panky competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hanky Panky among Clothing brands in United States. The closest is hunkemoller.be, then La Senza, Playful Promises, Smart & Sexy, Bras N Things, change.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| hunkemoller.behunkemoller.be | |||||||
| La Senzalasenza.com | |||||||
| Playful Promisesplayfulpromises.com | |||||||
| Smart & Sexysmartandsexy.com | |||||||
| Bras N Thingsbrasnthings.co.nz | |||||||
| change.comchange.com |
07 · Company
The company behind Hanky Panky.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hanky Panky is a company based in New York, United States, founded in 1977 according to LinkedIn, on a domain registered in April 1996. It employs about 146 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- 1977, per LinkedIn
- Domain registered
- 3 Apr 1996
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 146 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hankypanky.com · Shopify · USD
- Catalogue
- 269 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hanky Panky
What people ask Google about Hanky Panky.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hanky Panky legit?
According to Gravity by Benchr, Hanky Panky is a brand based in New York, United States: its website has existed since April 1996, it sells on a Shopify store, it employs 146 people on LinkedIn, it has 93,757 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Hanky Panky?
Customers rate Hanky Panky 1.9 out of 5 on Trustpilot over 23 reviews, 13 of them in the last twelve months: 17% give five stars, 78% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Hanky Panky?
Hanky Panky is a female-founded lingerie brand that specializes in underwear and lingerie, known for its World's Most Comfortable Thong®. Gravity by Benchr classifies it under Clothing, with Lingerie making up 83% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Hanky Panky prices: how much is it?
Hanky Panky's best seller, BreatheSoft™ Natural Rise Thong Evening Grey, sells US$18.99 on hankypanky.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check hankypanky.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Hanky Panky have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Hanky Panky advertises on Facebook and Instagram and on Google, where its offers often run. Check hankypanky.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Hanky Panky?
Hanky Panky sells on its own website, hankypanky.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Hanky Panky?
Gravity by Benchr records a company based in New York, United States, founded in 1977 according to LinkedIn, on a domain registered in 1996, with 146 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Hanky Panky doing well?
Not at the moment. Gravity by Benchr estimates about 143,900 visits to hankypanky.com in September 2026, down 29% in a month and down 42% over three months. Hanky Panky ranks #1,065 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Hanky Panky use?
Gravity by Benchr identifies hankypanky.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Hanky Panky's ad budget?
Gravity by Benchr does not publish a spend figure for Hanky Panky on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Hanky Panky ranks #1,065 of 97,158 by estimated traffic. Its closest competitors on the same market are hunkemoller.be, La Senza, Playful Promises, Smart & Sexy and Bras N Things. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hanky Panky.