Brand page · Personal Care
Hans Anders: 388K visits a month, 69 active Meta ads.
Hans Anders — Hans Anders is an optician and hearing aid specialist in the Netherlands that sells glasses, contact lenses, and hearing aids. In September 2026 hansanders.nl drew an estimated 388K visits, down 15% on the month before. It ranks #10 of 2,136 Personal Care brands and holds a 2.9 Trustpilot rating over 8,843 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Hans Anders is an optician and hearing aid specialist in the Netherlands that sells glasses, contact lenses, and hearing aids.
01 · Traffic
How much traffic Hans Anders gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hans Anders drew an estimated 388K visits in September 2026, down 15% on the month before and down 18% over three months.
- Worldwide#30,540of 4.5M sites · Top 1%
- In Netherlands#368of 78.6K sites · Top 1%
- Personal Care, worldwide#1,245of 215,119 brands · Top 1%
- Personal Care, Netherlands#10of 2,136 brands · Top 1%
388K
estimated visits in September
1 mo ▼ −14.8%4 mo ▼ −17.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hans Anders.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hans Anders holds 2.9 out of 5 on Trustpilot over 8,843 reviews, 399 of them in the last twelve months: 61% of customers give five stars and 14% one star. That volume places Hans Anders in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
Glasses Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hans Anders sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Hans Anders's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Hans Anders in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Hans Anders is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hans Anders runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since December 2021 (image, text).
Hoor weer alles wat je lief is.Hans Anders6 Oct 2026video
Nieuw: Perfect Pastel (én een gratis oogmeting!)Hans Anders4 Oct 2026image
Iconisch sinds dag éénHans Anders1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Hans Prijsoptiek B.V.verified
Text ad21 Oct 2026Hans Prijsoptiek B.V.verified
Text ad21 Oct 2026Hans Prijsoptiek B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Hans Anders.
The creators who tag @hansandersnl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hansandersnl on Instagram, led by Liemarvin Bonevacia (35.3K followers, 36.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLiemarvin Bonevacia@lie_marvin · 🇳🇱 NL | Pro sports athletes Creator | 35.3K | 36.0% | 2 | Tagged @hansandersnl |
06 · Competitors according to Gravity
Who Hans Anders competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hans Anders among Personal Care brands. The closest is generaloptica.es, then Specsavers, optical-center.fr, atol.fr, apollo.de, multiopticas.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| generaloptica.esgeneraloptica.es | |||||||
| Specsaversspecsavers.nl | |||||||
| optical-center.froptical-center.fr | |||||||
| atol.fratol.fr | |||||||
| apollo.deapollo.de | |||||||
| multiopticas.commultiopticas.com |
07 · Company
The company behind Hans Anders.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hans Anders is an e-commerce brand, on a domain registered in April 1996.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 18 Apr 1996
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hansanders.nl · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hans Anders
What people ask Google about Hans Anders.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hans Anders legit?
According to Gravity by Benchr, Hans Anders is a brand: its website has existed since April 1996, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it has 13,636 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Hans Anders reviews
Customers rate Hans Anders 2.9 out of 5 on Trustpilot over 8,843 reviews, 399 of them in the last twelve months: 61% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Hans Anders known for?
Hans Anders is an optician and hearing aid specialist in the Netherlands that sells glasses, contact lenses, and hearing aids. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a Hans Anders discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Hans Anders advertises on Facebook and Instagram and on Google, where its offers often run. Check hansanders.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Hans Anders?
Hans Anders sells on its own website, hansanders.nl, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Hans Anders?
Gravity by Benchr records a company, whose domain was registered in 1996. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Hans Anders doing well?
Not at the moment. Gravity by Benchr estimates about 387,700 visits to hansanders.nl in September 2026, down 15% in a month and down 18% over three months. Hans Anders ranks #10 of 2,136 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Hans Anders use?
Gravity by Benchr identifies hansanders.nl as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since December 2021. Source: Gravity by Benchr platform and advertising records.
What is Hans Anders' ad budget?
Gravity by Benchr does not publish a spend figure for Hans Anders on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, Hans Anders ranks #10 of 2,136 by estimated traffic. Its closest competitors on the same market are generaloptica.es, Specsavers, optical-center.fr, atol.fr, apollo.de. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hans Anders.