Brand page · Personal Care
Specsavers: 245k visits a month, 286 active Meta ads.
Specsavers — Specsavers is an optical and hearing care company that provides eyewear, contact lenses, and vision services. The company offers various types of glasses, sunglasses, and contact lenses along with eye examinations and optical care. In September 2026 specsavers.nl drew an estimated 245k visits, down 9% on the month before. It ranks #20 of 2,136 Personal Care brands and holds a 4.0 Trustpilot rating over 21,110 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Specsavers is an optical and hearing care company that provides eyewear, contact lenses, and vision services. The company offers various types of glasses, sunglasses, and contact lenses along with eye examinations and optical care.
01 · Traffic
How much traffic Specsavers gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Specsavers drew an estimated 245k visits in September 2026, down 9% on the month before and down 8% over three months.
- Worldwide#44,212of 4.5m sites · Top 1%
- In Netherlands#568of 78.6k sites · Top 1%
- Personal Care, worldwide#1,951of 215,119 brands · Top 1%
- Personal Care, Netherlands#20of 2,136 brands · Top 1%
245k
estimated visits in September
1 mo ▼ −9.3%4 mo ▼ −7.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Specsavers.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Specsavers holds 4.0 out of 5 on Trustpilot over 21,110 reviews, 1,596 of them in the last twelve months: 67% of customers give five stars and 10% one star. That volume places Specsavers in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Contact Lenses Supplier Glasses Store Sunglasses Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Specsavers sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Specsavers's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Specsavers in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Specsavers is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Specsavers runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2023 (image, text, video).
Tijd voor een nieuwe bril 👓Specsavers Nederland13 Oct 2026video
Abonnement zonder gedoeSpecsavers Nederland12 Oct 2026image
Tijd voor een nieuwe bril 👓Specsavers Nederland11 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Specsavers International B.V.verified
Text ad21 Oct 2026Specsavers International B.V.verified
Image ad21 Oct 2026Specsavers International B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Specsavers.
The creators who tag @specsaversnederland on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @specsaversnederland on Instagram, led by CAKE Film & Photo (11k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCAKE Film & Photo@cakefilmandphotography · 🇳🇱 NL | Photography visual arts Creator | 11k | 0.3% | 3 | Tagged @specsaversnederland |
06 · Competitors according to Gravity
Who Specsavers competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Specsavers among Personal Care brands. The closest is pearle.nl, then Fielmann Group, optical-center.fr, Hans Anders, apollo.de, krys.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| pearle.nlpearle.nl | |||||||
| Fielmann Groupfielmann.de | |||||||
| optical-center.froptical-center.fr | |||||||
| Hans Andershansanders.nl | |||||||
| apollo.deapollo.de | |||||||
| krys.comkrys.com |
07 · Company
The company behind Specsavers.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Specsavers is an e-commerce brand, founded in 1984 according to LinkedIn, on a domain registered in October 1998. It employs about 28,878 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1984, per LinkedIn
- Domain registered
- 5 Oct 1998
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 28,878 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- specsavers.nl
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Specsavers
What people ask Google about Specsavers.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Specsavers a legit company?
According to Gravity by Benchr, Specsavers is a brand: its website has existed since October 1998, its Trustpilot profile is claimed by the brand, it employs 28,878 people on LinkedIn, it has 12,805 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Specsavers reviews
Customers rate Specsavers 4.0 out of 5 on Trustpilot over 21,110 reviews, 1,596 of them in the last twelve months: 67% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Specsavers?
Specsavers is an optical and hearing care company that provides eyewear, contact lenses, and vision services. The company offers various types of glasses, sunglasses, and contact lenses along with eye examinations and optical care. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Specsavers promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Specsavers advertises on Facebook and Instagram and on Google, where its offers often run. Check specsavers.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Specsavers?
Gravity by Benchr records a company, founded in 1984 according to LinkedIn, on a domain registered in 1998, with 28,878 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Specsavers doing well?
Not at the moment. Gravity by Benchr estimates about 245,200 visits to specsavers.nl in September 2026, down 9% in a month and down 8% over three months. Specsavers ranks #20 of 2,136 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Specsavers' ad budget?
Gravity by Benchr does not publish a spend figure for Specsavers on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, Specsavers ranks #20 of 2,136 by estimated traffic. Its closest competitors on the same market are pearle.nl, Fielmann Group, optical-center.fr, Hans Anders and apollo.de. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Specsavers.