Brand page · Shoes · Germany
Hanwag: 150K visits a month, 17 active Meta ads.
Hanwag — Hanwag is a manufacturer of high-quality mountaineering and trekking footwear that combines traditional Bavarian craftsmanship with technical expertise and innovation. In September 2026 hanwag.com drew an estimated 150K visits, up 3% on the month before. It ranks #20 of 666 Shoes brands in Germany and holds a 1.8 Trustpilot rating over 29 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Hanwag is a manufacturer of high-quality mountaineering and trekking footwear that combines traditional Bavarian craftsmanship with technical expertise and innovation.
01 · Traffic
How much traffic Hanwag gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hanwag drew an estimated 150K visits in September 2026, up 3% on the month before and down 10% over three months.
- Worldwide#66,656of 4.5M sites · Top 5%
- In Germany#2,987of 184K sites · Top 5%
- Shoes, worldwide#1,370of 46,962 brands · Top 5%
- Shoes, Germany#20of 666 brands · Top 5%
150K
estimated visits in September
1 mo ▲ +3.2%4 mo ▼ −9.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hanwag.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hanwag holds 1.8 out of 5 on Trustpilot over 29 reviews, 5 of them in the last twelve months: 17% of customers give five stars and 79% one star. That volume places Hanwag in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Sportswear Store Shoe Store Boot Store Outdoor Clothing and Equipment Shop Shoe Factory Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hanwag sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Hanwag's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Hanwag in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Hanwag is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hanwag runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since July 2022 (image, text, video).
Celebrating a loyal companion and a true Hanwag icon: 30 years of Alaska! 🤝🥳 #Hanwag 🎥: Leo ThomasHanwag - Outdoor Footwear Since 19216 Oct 2026video
30 years of the Hanwag Alaska GTX. I’ve had mine for almost ten years. They’ve picked up scratches, patina and a lot of miles along the wayHanwag - Outdoor Footwear Since 19216 Oct 2026video
Wir feiern 30 Jahre AlaskaHanwag - Outdoor Footwear Since 19216 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Fenix Outdoor ABverified
Text ad21 Oct 2026Fenix USA Retail, LLCverified
Text ad21 Oct 2026Fenix Outdoor ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Hanwag.
The creators who tag @hanwagofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hanwagofficial on Instagram, led by Markus Sämmer (37.7K followers, 2.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMarkus Sämmer@thegreatoutdoorsbook · 🇩🇪 DE | Travel tourism exploration Creator | 37.7K | 2.1% | 4 | Tagged @hanwagofficial |
06 · Competitors according to Gravity
Who Hanwag competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hanwag among Shoes brands in Germany. The closest is it.garmont.com, then SCARPA, salewa.com, lasportiva.com, Oboz Footwear, nortiv8.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| it.garmont.comit.garmont.com | |||||||
| SCARPAscarpa.co.uk | |||||||
| salewa.comsalewa.com | |||||||
| lasportiva.comlasportiva.com | |||||||
| Oboz Footwearobozfootwear.com | |||||||
| nortiv8.comnortiv8.com |
07 · Company
The company behind Hanwag.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hanwag is a company based in Germany, founded in 1921 according to LinkedIn, on a domain registered in November 2008. It employs about 47 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- 1921, per LinkedIn
- Domain registered
- 1 Nov 2008
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 47 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hanwag.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hanwag
What people ask Google about Hanwag.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hanwag legit?
According to Gravity by Benchr, Hanwag is a brand based in Germany: its website has existed since November 2008, it employs 47 people on LinkedIn, it has 60,089 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Hanwag reviews
Customers rate Hanwag 1.8 out of 5 on Trustpilot over 29 reviews, 5 of them in the last twelve months: 17% give five stars, 79% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Hanwag known for?
Hanwag is a manufacturer of high-quality mountaineering and trekking footwear that combines traditional Bavarian craftsmanship with technical expertise and innovation. Gravity by Benchr classifies it under Shoes. Source: Gravity by Benchr product classification.
Hanwag promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Hanwag advertises on Facebook and Instagram and on Google, where its offers often run. Check hanwag.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Hanwag?
Gravity by Benchr records a company based in Germany, founded in 1921 according to LinkedIn, on a domain registered in 2008, with 47 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Hanwag doing well?
Not at the moment. Gravity by Benchr estimates about 150,100 visits to hanwag.com in September 2026, up 3% in a month and down 10% over three months. Hanwag ranks #20 of 666 Shoes brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Hanwag spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Hanwag on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in Germany?
Among Shoes brands in Germany in the Gravity by Benchr index, Hanwag ranks #20 of 666 by estimated traffic. Its closest competitors on the same market are it.garmont.com, SCARPA, salewa.com, lasportiva.com, Oboz Footwear. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hanwag.