Brand page · Shoes · United States

Oboz Footwear Top 5% worldwide Top 5% in United States Top 5% in Shoes Top 5% in Shoes in United States
obozfootwear.com·🇺🇸 Bozeman, United States· Shopify·Since 2007

Oboz Footwear: 128K visits a month, 144 active Meta ads, Gravity score 708.

Oboz Footwear — Elevate your hiking experience with Oboz Footwear. Explore premium Men's and Women's hiking boots, shoes, winter gear, and sandals designed for all adventures – hiking, camping, snowshoeing, and more. In September 2026 obozfootwear.com drew an estimated 128K visits, up 36% on the month before. It ranks #241 of 6,771 Shoes brands in United States and holds a 2.8 Trustpilot rating over 10 reviews.

obozfootwear.com@obozfootwear 50.5KFacebookLinkedIn 8.8KTrustpilot 2.8Meta Ad Library 144

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
128K
+36% vs. August 2026
Instagram followers
50.5K
2,906 posts · @obozfootwear
Trustpilot
2.8
10 reviews · 3 in 12 months
Meta ads
144
active · on Google since 2024
Products
100%
in stock · 63 collections
Rank in United States
#241
of 6,771 in Shoes
LinkedIn
8.8K
followers · 54 employees
Earned media value
€24.8k
per month, Instagram

Gravity score

708/ 1000 · 10 of 10 indicators rated
Brand Power633
Momentum771
Performance719

Percentiles within 259 peers: Shoes brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Elevate your hiking experience with Oboz Footwear. Explore premium Men's and Women's hiking boots, shoes, winter gear, and sandals designed for all adventures – hiking, camping, snowshoeing, and more.

01 · Traffic

How much traffic Oboz Footwear gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Oboz Footwear drew an estimated 128K visits in September 2026, up 36% on the month before and up 13% over three months.

  • Worldwide#76,027of 4.5M sites · Top 5%
  • In United States#25,087of 1.2M sites · Top 5%
  • Shoes, worldwide#1,584of 46,962 brands · Top 5%
  • Shoes, United States#241of 6,771 brands · Top 5%
Monthly visitssource Sept 2026

128K

estimated visits in September

1 mo ▲ +36.2%4 mo ▲ +13.4%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Oboz Footwear.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Oboz Footwear holds 2.8 out of 5 on Trustpilot over 10 reviews, 3 of them in the last twelve months: 20% of customers give five stars and 50% one star.

Trustpilotread 20 Oct 2026
2.8TrustScore · 10 reviews · 3 in 12 months
5 ★20%
4 ★0%
3 ★10%
2 ★20%
1 ★50%

Shoe Factory Sportwear Manufacturer Boot Store Shoe Store Outdoor Clothing and Equipment Shop

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Oboz Footwear sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Oboz Footwear sells on Shopify, 100% of its catalogue in stock. The best seller is Men's Bozeman II Low, at US$145.00, followed by Men's Katabatic LT Low GTX Waterproof and Men's Sawtooth II Low.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Boots45%
Shoes38%
Foot Care3%
Slippers3%

Share of the catalogue by product family.

Activity mixdominant: Shoes
Shoes89%
Clothing3%
Shoe Accessories3%
Personal Care3%
Gift Cards1%

The dominant category places Oboz Footwear in its comparison group.

Prices and ratingsstore data
Average rating
4.32 / 5
Rated products
92% of the catalogue
In stock
100%
Upper price quartile
US$200.00
Currency
USD

05 · Influencers

Who talks about Oboz Footwear.

The creators who tag @obozfootwear on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @obozfootwear on Instagram, led by Duct Tape Then Beer (29.8K followers, 26.4% engagement).

Influencersaccounts tagging @obozfootwear · Instagram
AccountProfileFollowersEngagementTagsRelationship
DDuct Tape Then Beer@ducttapethenbeer · 🇺🇸 USFitness sport bodybuilding Creator29.8K26.4%7Tagged @obozfootwear
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Oboz Footwear competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Oboz Footwear among Shoes brands in United States. The closest is hanwag.com, then it.garmont.com, haglofs.com, LOWA, SCARPA, merrell.com.

CompetitorsShoes · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
hanwag.comhanwag.com
it.garmont.comit.garmont.com
haglofs.comhaglofs.com
LOWAlowa.com
SCARPAscarpa.co.uk
merrell.commerrell.com
Competitors Gravity finds for Oboz Footwear. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Oboz Footwear with hanwag.com

07 · Company

The company behind Oboz Footwear.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Oboz Footwear is a company based in Bozeman, United States, founded in 2007 according to LinkedIn, on a domain registered in April 2007. It employs about 54 people, is listed at m_and_a stage.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Bozeman
Founded
2007, per LinkedIn
Domain registered
24 Apr 2007
Share capital
Data not available
Status
was_acquired
President
Data not available
Activity code
Data not available
Employees
54 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
M and a
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
obozfootwear.com · Shopify · USD
Catalogue
63 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Oboz Footwear

What people ask Google about Oboz Footwear.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Oboz Footwear legit?

According to Gravity by Benchr, Oboz Footwear is a brand based in Bozeman, United States: its website has existed since April 2007, it sells on a Shopify store, it employs 54 people on LinkedIn, it has 50,504 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Oboz Footwear reviews

Customers rate Oboz Footwear 2.8 out of 5 on Trustpilot over 10 reviews, 3 of them in the last twelve months: 20% give five stars, 50% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Oboz Footwear sell?

Elevate your hiking experience with Oboz Footwear. Explore premium Men's and Women's hiking boots, shoes, winter gear, and sandals designed for all adventures – hiking, camping, snowshoeing, and more. Gravity by Benchr classifies it under Shoes, with Boots making up 45% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Oboz Footwear cost?

Oboz Footwear's best seller, Men's Bozeman II Low, sells US$145.00 on obozfootwear.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check obozfootwear.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Oboz Footwear have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Oboz Footwear advertises on Facebook and Instagram and on Google, where its offers often run. Check obozfootwear.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Oboz Footwear?

Oboz Footwear sells on its own website, obozfootwear.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Oboz Footwear?

Gravity by Benchr records a company based in Bozeman, United States, founded in 2007 according to LinkedIn, on a domain registered in 2007, with 54 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Oboz Footwear growing?

Yes. Gravity by Benchr estimates about 128,100 visits to obozfootwear.com in September 2026, up 36% in a month and up 13% over three months. Oboz Footwear ranks #241 of 6,771 Shoes brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Oboz Footwear use?

Gravity by Benchr identifies obozfootwear.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Oboz Footwear's ad budget?

Gravity by Benchr does not publish a spend figure for Oboz Footwear on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Shoes brands in United States?

Among Shoes brands in United States in the Gravity by Benchr index, Oboz Footwear ranks #241 of 6,771 by estimated traffic. Its closest competitors on the same market are hanwag.com, it.garmont.com, haglofs.com, LOWA, SCARPA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Oboz Footwear.