Brand page · Tools · United States
Harbor Freight: 50.6m visits a month, 2,669 active Meta ads.
Harbor Freight — Harbor Freight Tools is an American tool and equipment retailer that sells power tools, generators, automotive tools, hand tools, and other equipment at low prices. In September 2026 harborfreight.com drew an estimated 50.6m visits, down 4% on the month before. It ranks #1 of 3,410 Tools brands in United States and holds a 1.6 Trustpilot rating over 551 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Harbor Freight Tools is an American tool and equipment retailer that sells power tools, generators, automotive tools, hand tools, and other equipment at low prices.
01 · Traffic
How much traffic Harbor Freight gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Harbor Freight drew an estimated 50.6m visits in September 2026, down 4% on the month before.
- Worldwide#429of 4.5m sites · Top 1%
- In United States#196of 1.2m sites · Top 1%
- Tools, worldwide#2of 49,532 brands · Top 1%
- Tools, United States#1of 3,410 brands · Top 1%
50.6m
estimated visits in September
1 mo ▼ −3.5%4 mo ▲ +0.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Harbor Freight.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Harbor Freight holds 1.6 out of 5 on Trustpilot over 551 reviews, 117 of them in the last twelve months: 10% of customers give five stars and 80% one star. That volume places Harbor Freight in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Tool Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Harbor Freight sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Harbor Freight's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Harbor Freight in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Harbor Freight is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Harbor Freight runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since October 2024 (image, text, video).
Instant Savings AlertHarbor Freight14 Oct 2026image
Save More With The AppHarbor Freight14 Oct 2026image
Built for Real MechanicsHarbor Freight14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026HARBOR FREIGHT TOOLS USA, INC.verified
Text ad21 Oct 2026HARBOR FREIGHT TOOLS USA, INC.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Harbor Freight.
The creators who tag @harborfreight on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @harborfreight on Instagram, led by Autorepair Caesar (17.8k followers, 3.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAutorepair Caesar@ceezauto · 🇺🇸 US | Automotive mobility Creator | 17.8k | 3.2% | 10 | Tagged @harborfreight |
06 · Competitors according to Gravity
Who Harbor Freight competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Harbor Freight among Tools brands in United States. The closest is WORKPRO TOOLS, then Verktygsboden, Loja do Mecânico, virtasenkauppa.fi, PrimeTools, toolstation.be.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| WORKPRO TOOLSworkprotools.store | |||||||
| Verktygsbodenverktygsboden.se | |||||||
| Loja do Mecânicolojadomecanico.com.br | |||||||
| virtasenkauppa.fivirtasenkauppa.fi | |||||||
| PrimeToolsprimetools.co.uk | |||||||
| toolstation.betoolstation.be |
07 · Company
The company behind Harbor Freight.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Harbor Freight is a company based in United States, founded in 1977 according to LinkedIn, on a domain registered in March 1996. It employs about 16,838 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- 🇺🇸 United States
- Founded
- 1977, per LinkedIn
- Domain registered
- 27 Mar 1996
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 16,838 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- harborfreight.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Harbor Freight
What people ask Google about Harbor Freight.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Harbor Freight legit?
According to Gravity by Benchr, Harbor Freight is a brand based in United States: its website has existed since March 1996, it employs 16,838 people on LinkedIn, it has 845,237 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Harbor Freight?
Customers rate Harbor Freight 1.6 out of 5 on Trustpilot over 551 reviews, 117 of them in the last twelve months: 10% give five stars, 80% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Harbor Freight known for?
Harbor Freight Tools is an American tool and equipment retailer that sells power tools, generators, automotive tools, hand tools, and other equipment at low prices. Gravity by Benchr classifies it under Tools. Source: Gravity by Benchr product classification.
Does Harbor Freight have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Harbor Freight advertises on Facebook and Instagram and on Google, where its offers often run. Check harborfreight.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Harbor Freight?
Gravity by Benchr records a company based in United States, founded in 1977 according to LinkedIn, on a domain registered in 1996, with 16,838 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Harbor Freight doing well?
Yes. Gravity by Benchr estimates about 50,643,500 visits to harborfreight.com in September 2026, down 4% in a month and up 0% over three months. Harbor Freight ranks #1 of 3,410 Tools brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Harbor Freight spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Harbor Freight on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Tools brands in United States?
Among Tools brands in United States in the Gravity by Benchr index, Harbor Freight ranks #1 of 3,410 by estimated traffic. Its closest competitors on the same market are WORKPRO TOOLS, Verktygsboden, Loja do Mecânico, virtasenkauppa.fi and PrimeTools. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Harbor Freight.