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- Harry Potter Shop
Brand page · Clothing · United States
Harry Potter Shop traffic, ads & competitors 716k visits a month, 143 active Meta ads, Gravity score 700.
Harry Potter Shop — The Official Harry Potter Shop US is an online retailer that sells exclusive Harry Potter merchandise including wands, collectibles, and fan-favorites from Warner Bros. In September 2026 harrypottershop.com drew an estimated 716k visits, up 18% on the month before. It ranks #197 of 97,158 Clothing brands in the United States and holds a 2.0 Trustpilot rating over 65 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Official Harry Potter Shop US is an online retailer that sells exclusive Harry Potter merchandise including wands, collectibles, and fan-favorites from Warner Bros.
01 · Traffic
Harry Potter Shop website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Harry Potter Shop drew an estimated 716k visits in September 2026, up 18% on the month before and up 40% over three months.
- Worldwide#18,704of 4.5m sites · Top 1%
- In United States#6,170of 1.2m sites · Top 1%
- Clothing, worldwide#1,490of 459,295 brands · Top 1%
- Clothing, United States#197of 97,158 brands · Top 1%
716k
estimated visits in September
1 mo ▲ +17.6%4 mo ▲ +40.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Harry Potter Shop reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Harry Potter Shop holds 2.0 out of 5 on Trustpilot over 65 reviews, 5 of them in the last twelve months: 17% of customers give five stars and 66% one star. That volume places Harry Potter Shop in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Collectibles Store Hobby Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Harry Potter Shop best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Harry Potter Shop sells on Shopify, 78% of its catalogue in stock. The best seller is Personalized Hogwarts Acceptance Letter, at US$25.00, followed by Bottled Butterbeer 4-Pack and Chocolate Frog - with authentic film packaging.
#1Personalized Hogwarts Acceptance LetterHarry Potter ShopUS$25.00In stock
#2Bottled Butterbeer 4-PackHarry Potter ShopUS$18.00In stock
#3Chocolate Frog - with authentic film packagingHarry Potter ShopUS$12.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Harry Potter Shop in its comparison group.
- Average rating
- 4.92 / 5
- Rated products
- 78% of the catalogue
- In stock
- 78%
- Upper price quartile
- US$40.00
- Currency
- USD
04 · Ads
Harry Potter Shop ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Harry Potter Shop runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2024 (image, text, video).
Get Your Harry Potter Wand Stand NowThe Harry Potter Shop7 Oct 2026image
Get Your Harry Potter Wand Stand NowThe Harry Potter Shop7 Oct 2026image
Get Your Harry Potter Wand Stand NowThe Harry Potter Shop7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Warner Brothers Entertainment Inc.verified
Text ad20 Oct 2026Harry Potter Shopverified
Text ad20 Oct 2026Harry Potter Shopverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Harry Potter Shop influencers
The creators who tag @harrypottershop on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @harrypottershop on Instagram, led by 𝐍𝐈𝐌𝐁𝐔𝐒 𝐓𝐇𝐄 𝐖𝐈𝐙𝐀𝐑𝐃 | The Harry Potter Dog! (13.9k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝐍𝐈𝐌𝐁𝐔𝐒 𝐓𝐇𝐄 𝐖𝐈𝐙𝐀𝐑𝐃 | The Harry Potter Dog!@nimbusthewizard · 🇬🇧 GB | Cinema series pop culture Creator | 13.9k | 0.3% | 13 | Tagged @harrypottershop |
06 · Competitors according to Gravity
Harry Potter Shop competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Harry Potter Shop among Clothing brands in the United States. The closest is wonka.com, then Shades, coolstuff.no, yoursurprise.nl, mms.com, miniso.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| wonka.comwonka.com | |||||||
| Shadesshadesbyniko.com | |||||||
| coolstuff.nocoolstuff.no | |||||||
| yoursurprise.nlyoursurprise.nl | |||||||
| mms.commms.com | |||||||
| miniso.comminiso.com |
07 · Company
Who is behind Harry Potter Shop?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Harry Potter Shop is a company based in New York, United States, on a domain registered in January 2000.
- Entity country
- 🇺🇸 United States · New York
- Domain registered
- 10 Jan 2000
- Status
- Operating
- Own store
- harrypottershop.com · Shopify · USD
- Catalogue
- 127 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Harry Potter Shop
What people ask Google about Harry Potter Shop.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Harry Potter Shop a legit company?
According to Gravity by Benchr, Harry Potter Shop is a brand based in New York, United States: its website has existed since January 2000, it sells on a Shopify store, it has 825,594 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Harry Potter Shop reviews: is it worth it?
Customers rate Harry Potter Shop 2.0 out of 5 on Trustpilot over 65 reviews, 5 of them in the last twelve months: 17% give five stars, 66% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Harry Potter Shop?
The Official Harry Potter Shop US is an online retailer that sells exclusive Harry Potter merchandise including wands, collectibles, and fan-favorites from Warner Bros. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 13% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Harry Potter Shop cost?
Harry Potter Shop's best seller, Personalized Hogwarts Acceptance Letter, sells US$25.00 on harrypottershop.com. 78% of the catalogue is in stock. Gravity does not track prices daily: check harrypottershop.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Harry Potter Shop discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Harry Potter Shop advertises on Facebook and Instagram and on Google, where its offers often run. Check harrypottershop.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Harry Potter Shop?
Harry Potter Shop sells on its own website, harrypottershop.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Harry Potter Shop?
Gravity by Benchr records a company based in New York, United States, whose domain was registered in 2000. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Harry Potter Shop growing?
Yes. Gravity by Benchr estimates about 716,000 visits to harrypottershop.com in September 2026, up 18% in a month and up 40% over three months. Harry Potter Shop ranks #197 of 97,158 Clothing brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Harry Potter Shop use?
Gravity by Benchr identifies harrypottershop.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Harry Potter Shop's ad budget?
Gravity by Benchr does not publish a spend figure for Harry Potter Shop on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in the United States?
Among Clothing brands in the United States in the Gravity by Benchr index, Harry Potter Shop ranks #197 of 97,158 by estimated traffic. Its closest competitors on the same market are wonka.com, Shades, coolstuff.no, yoursurprise.nl and mms.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Harry Potter Shop.