Brand page · Personal Care · China
miniso.com: 1.1m visits a month, 4 active Meta ads.
miniso.com — MINISO is a retail brand that sells visually appealing, fun, and functional IP products at highly affordable prices, operating over 8,500 stores worldwide in 112 markets. In September 2026 miniso.com drew an estimated 1.1m visits, down 2% on the month before. It ranks #1 of 208 Personal Care brands in China and holds a 1.8 Trustpilot rating over 224 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
MINISO is a retail brand that sells visually appealing, fun, and functional IP products at highly affordable prices, operating over 8,500 stores worldwide in 112 markets.
01 · Traffic
How much traffic miniso.com gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
miniso.com drew an estimated 1.1m visits in September 2026, down 2% on the month before and up 14% over three months.
- Worldwide#13,790of 4.5m sites · Top 1%
- In China#154of 3.4k sites · Top 5%
- Personal Care, worldwide#471of 215,119 brands · Top 1%
- Personal Care, China#1of 208 brands · Top 1%
1.1m
estimated visits in September
1 mo ▼ −1.5%4 mo ▲ +13.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about miniso.com.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
miniso.com holds 1.8 out of 5 on Trustpilot over 224 reviews, 38 of them in the last twelve months: 13% of customers give five stars and 76% one star. That volume places miniso.com in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Online Marketplace
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What miniso.com sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read miniso.com's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places miniso.com in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What miniso.com is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
miniso.com runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2025 (video).
Minisoween llegóMINISO México12 Oct 2026image
MINISO MéxicoMINISO México5 Oct 2026image
Minisoween llegóMINISO México1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about miniso.com.
The creators who tag @minisomexico on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @minisomexico on Instagram, led by Camila notes 💛 (42.4k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCamila notes 💛@camila.notes · 🇦🇷 AR | History culture education Creator | 42.4k | — | 4 | Tagged @minisomexico |
06 · Competitors according to Gravity
Who miniso.com competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for miniso.com among Personal Care brands in China. The closest is MINISO, then Sanrio, Squishable, サンキューマート, Tokotoyz, TOPTOY.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MINISOminiso-us.com | |||||||
| Sanriosanrio.com | |||||||
| Squishablesquishable.com | |||||||
| サンキューマートthankyoumart.jp | |||||||
| Tokotoyztokotoyz.jp | |||||||
| TOPTOYgotoptoy.com |
07 · Company
The company behind miniso.com.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
miniso.com is a company based in China, founded in 2013 according to LinkedIn, on a domain registered in December 2011. It employs about 1,079 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇳 China
- Founded
- 2013, per LinkedIn
- Domain registered
- 10 Dec 2011
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,079 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- miniso.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about miniso.com
What people ask Google about miniso.com.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is miniso.com a legit company?
According to Gravity by Benchr, miniso.com is a brand based in China: its website has existed since December 2011, its Trustpilot profile is claimed by the brand, it employs 1,079 people on LinkedIn, it has 966,936 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
miniso.com reviews: is it worth it?
Customers rate miniso.com 1.8 out of 5 on Trustpilot over 224 reviews, 38 of them in the last twelve months: 13% give five stars, 76% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is miniso.com?
MINISO is a retail brand that sells visually appealing, fun, and functional IP products at highly affordable prices, operating over 8,500 stores worldwide in 112 markets. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a miniso.com discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: miniso.com advertises on Facebook and Instagram and on Google, where its offers often run. Check miniso.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns miniso.com?
Gravity by Benchr records a company based in China, founded in 2013 according to LinkedIn, on a domain registered in 2011, with 1,079 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is miniso.com doing well?
Yes. Gravity by Benchr estimates about 1,067,400 visits to miniso.com in September 2026, down 2% in a month and up 14% over three months. miniso.com ranks #1 of 208 Personal Care brands in China in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is miniso.com's ad budget?
Gravity by Benchr does not publish a spend figure for miniso.com on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in China?
Among Personal Care brands in China in the Gravity by Benchr index, miniso.com ranks #1 of 208 by estimated traffic. Its closest competitors on the same market are MINISO, Sanrio, Squishable, サンキューマート and Tokotoyz. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with miniso.com.