Brand page · Personal Care · United States
Hatch traffic, ads & competitors 717k visits a month, 85 active Meta ads, Gravity score 593.
Hatch — Hatch is a company that offers devices to help people sleep better, including smart sleep products for newborns through adults such as Rest, Rest+, Sleep Clock, and Baby products. In September 2026 hatch.co drew an estimated 717k visits, up 8% on the month before. It ranks #90 of 33,626 Personal Care brands in the United States and holds a 2.0 Trustpilot rating over 11 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Hatch is a company that offers devices to help people sleep better, including smart sleep products for newborns through adults such as Rest, Rest+, Sleep Clock, and Baby products.
01 · Traffic
Hatch website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hatch drew an estimated 717k visits in September 2026, up 8% on the month before and up 44% over three months.
- Worldwide#18,685of 4.5m sites · Top 1%
- In United States#6,162of 1.2m sites · Top 1%
- Personal Care, worldwide#663of 215,119 brands · Top 1%
- Personal Care, United States#90of 33,626 brands · Top 1%
717k
estimated visits in September
1 mo ▲ +7.8%4 mo ▲ +43.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Hatch reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hatch holds 2.0 out of 5 on Trustpilot over 11 reviews, 4 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Bedroom Furniture Store Furniture Store Children's Furniture Store Decoration and Interior Design Store Furniture Manufacturer Mattress Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Hatch best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Hatch's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Hatch in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Hatch ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hatch runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since May 2024 (image, text, video).
Track sleep, not scoresHatch8 Oct 2026image
A smarter way to sleepHatch8 Oct 2026video
The Hatch Sleep Clock tracks your sleep from your night stand without ever having to be charged. #hatchpartner #hatchforsleep #imparkerburtoHatch8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Hatch Baby, Incverified
Text ad20 Oct 2026Hatch Baby, Incverified
Text ad20 Oct 2026Hatch Baby, Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Hatch influencers
The creators who tag @hatchforsleep on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hatchforsleep on Instagram, led by Annie Silkaitis (11.6k followers, 3.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAnnie Silkaitis@anniesilkaitis · 🇺🇸 US | Fashion style luxury Creator | 11.6k | 3.1% | 8 | Tagged @hatchforsleep |
06 · Competitors according to Gravity
Hatch competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hatch among Personal Care brands in the United States. The closest is Dreamegg, then Loftie, Mudita, lunii.com, snoozeband.co.uk, Ozlo.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Dreameggdreamegg.com | |||||||
| Loftiebyloftie.com | |||||||
| Muditamudita.com | |||||||
| lunii.comlunii.com | |||||||
| snoozeband.co.uksnoozeband.co.uk | |||||||
| Ozloozlosleep.com |
07 · Company
Who is behind Hatch?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hatch is a company based in United States, founded in 2014 according to LinkedIn, on a domain registered in July 2010. It employs about 259 people.
- Entity country
- 🇺🇸 United States
- Founded
- 2014, per LinkedIn
- Domain registered
- 20 Jul 2010
- Employees
- 259 on LinkedIn
- Own store
- hatch.co · Shopify
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hatch
What people ask Google about Hatch.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hatch a legit company?
According to Gravity by Benchr, Hatch is a brand based in the United States: its website has existed since July 2010, it sells on a Shopify store, it employs 259 people on LinkedIn, it has 247,204 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Hatch reviews: is it worth it?
Customers rate Hatch 2.0 out of 5 on Trustpilot over 11 reviews, 4 of them in the last twelve months: 0% give five stars, 100% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Hatch sell?
Hatch is a company that offers devices to help people sleep better, including smart sleep products for newborns through adults such as Rest, Rest+, Sleep Clock, and Baby products. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a Hatch discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Hatch advertises on Facebook and Instagram and on Google, where its offers often run. Check hatch.co for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Hatch?
Hatch sells on its own website, hatch.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Hatch?
Gravity by Benchr records a company based in United States, founded in 2014 according to LinkedIn, on a domain registered in 2010, with 259 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Hatch doing well?
Yes. Gravity by Benchr estimates about 717,200 visits to hatch.co in September 2026, up 8% in a month and up 44% over three months. Hatch ranks #90 of 33,626 Personal Care brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Hatch use?
Gravity by Benchr identifies hatch.co as a Shopify store (standard plan, not Shopify Plus). It advertises through Meta and on Google since May 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Hatch's ad budget?
Gravity by Benchr does not publish a spend figure for Hatch on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United States?
Among Personal Care brands in the United States in the Gravity by Benchr index, Hatch ranks #90 of 33,626 by estimated traffic. Its closest competitors on the same market are Dreamegg, Loftie, Mudita, lunii.com and snoozeband.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hatch.