Brand page · Lighting · United States
Loftie: 196k visits a month, 601 active Meta ads, Gravity score 782.
Loftie — Loftie is a wellness company helping people create tech-life balance through beautifully designed, deceptively simple products for the home, focusing on supporting healthy sleep. In September 2026 byloftie.com drew an estimated 196k visits, down 10% on the month before. It ranks #21 of 2,695 Lighting brands in United States and holds a 4.5 Trustpilot rating over 260 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 44 peers: Lighting brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Loftie is a wellness company helping people create tech-life balance through beautifully designed, deceptively simple products for the home, focusing on supporting healthy sleep.
01 · Traffic
How much traffic Loftie gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Loftie drew an estimated 196k visits in September 2026, down 10% on the month before and up 23% over three months.
- Worldwide#53,467of 4.5m sites · Top 5%
- In United States#17,516of 1.2m sites · Top 5%
- Lighting, worldwide#174of 25,385 brands · Top 1%
- Lighting, United States#21of 2,695 brands · Top 1%
196k
estimated visits in September
1 mo ▼ −9.7%4 mo ▲ +22.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Loftie.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Loftie holds 4.5 out of 5 on Trustpilot over 260 reviews, 254 of them in the last twelve months: 80% of customers give five stars and 10% one star. That volume places Loftie in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Home Goods Store Lighting Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Loftie sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Loftie sells on Shopify, 90% of its catalogue in stock. The best seller is Loftie Clock, at US$169.99–US$199.99, followed by Loftie Lamp and Night Lights.
#1Loftie ClockLoftieUS$169.99–US$199.99In stock
#2Loftie LampLoftieUS$279.99In stock
#3Night LightsLoftieUS$39.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Loftie in its comparison group.
- Average rating
- 4.78 / 5
- Rated products
- 81% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$59.99
- Currency
- USD
04 · Ads
What Loftie is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Loftie runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since February 2023 (image, text).
Tap Out of DistractionsLoftie6 Oct 2026video
Season for RestLoftie6 Oct 2026image
Better Sleep Starts with LoftieLoftie6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad13 Oct 2026Loftie, Inc.verified
Text ad28 Sept 2026Loftie, Inc.verified
Text ad27 Sept 2026Loftie, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Loftie.
The creators who tag @byloftie on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @byloftie on Instagram, led by Kroma Wellness (113k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKroma Wellness@kromawellness · 🇺🇸 US | Food cooking nutrition Creator | 113k | 0.1% | 2 | Tagged @byloftie |
06 · Competitors according to Gravity
Who Loftie competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Loftie among Lighting brands in United States. The closest is Dreamegg, then Hatch, Lumie, Mudita, Orion, Eight Sleep.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Dreameggdreamegg.com | |||||||
| Hatchhatch.co | |||||||
| Lumielumie.com | |||||||
| Muditamudita.com | |||||||
| Orionorionsleep.com | |||||||
| Eight Sleepeightsleep.com |
07 · Company
The company behind Loftie.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Loftie is a company based in New York, United States, founded in 2018 according to LinkedIn, on a domain registered in September 2019. It employs about 17 people and is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2018, per LinkedIn
- Domain registered
- 3 Sept 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 17 on LinkedIn · 11-50
- Funding stage
- Seed · last deal: seed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- byloftie.com · Shopify · USD
- Catalogue
- 24 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Loftie
What people ask Google about Loftie.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Loftie legit or a scam?
According to Gravity by Benchr, Loftie is a brand based in New York, United States: its website has existed since September 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 17 people on LinkedIn, it has 81,440 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Loftie reviews: is it worth it?
Customers rate Loftie 4.5 out of 5 on Trustpilot over 260 reviews, 254 of them in the last twelve months: 80% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Loftie?
Loftie is a wellness company helping people create tech-life balance through beautifully designed, deceptively simple products for the home, focusing on supporting healthy sleep. Gravity by Benchr classifies it under Lighting, with Oral Care making up 14% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Loftie prices: how much is it?
Loftie's best seller, Loftie Clock, sells from US$169.99 to US$199.99 on byloftie.com. 90% of the catalogue is in stock. Gravity does not track prices daily: check byloftie.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Loftie discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Loftie advertises on Facebook and Instagram and on Google, where its offers often run. Check byloftie.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Loftie?
Loftie sells on its own website, byloftie.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Loftie?
Gravity by Benchr records a company based in New York, United States, founded in 2018 according to LinkedIn, on a domain registered in 2019, with 17 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Loftie growing?
Yes. Gravity by Benchr estimates about 195,500 visits to byloftie.com in September 2026, down 10% in a month and up 23% over three months. Loftie ranks #21 of 2,695 Lighting brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Loftie use?
Gravity by Benchr identifies byloftie.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Loftie's ad budget?
Gravity by Benchr does not publish a spend figure for Loftie on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Lighting brands in United States?
Among Lighting brands in United States in the Gravity by Benchr index, Loftie ranks #21 of 2,695 by estimated traffic. Its closest competitors on the same market are Dreamegg, Hatch, Lumie, Mudita and Orion. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Loftie.