Brand page · Clothing Accessories · United States
Hatland: 181K visits a month, 1 active Meta ads, Gravity score 621.
Hatland — Hatland is a hat shop that sells authentic New Era 59FIFTY fitted hats, snapbacks, and custom team hats for NFL, NBA, MLB, NHL, and NCAA teams in various sizes. In September 2026 hatland.com drew an estimated 181K visits, up 4% on the month before. It ranks #181 of 34,142 Clothing Accessories brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 376 peers: Clothing Accessories brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Hatland is a hat shop that sells authentic New Era 59FIFTY fitted hats, snapbacks, and custom team hats for NFL, NBA, MLB, NHL, and NCAA teams in various sizes.
01 · Traffic
How much traffic Hatland gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hatland drew an estimated 181K visits in September 2026, up 4% on the month before and up 12% over three months.
- Worldwide#57,041of 4.5M sites · Top 5%
- In United States#18,748of 1.2M sites · Top 5%
- Clothing Accessories, worldwide#532of 85,207 brands · Top 1%
- Clothing Accessories, United States#181of 34,142 brands · Top 1%
181K
estimated visits in September
1 mo ▲ +3.7%4 mo ▲ +12.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hatland.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hatland holds 2.2 out of 5 on Trustpilot over 8 reviews, 3 of them in the last twelve months: 50% of customers give five stars and 50% one star.
Headwear Store Hat Shop Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hatland sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Hatland's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Hatland in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Hatland is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hatland runs Meta ads on Facebook, Instagram.
Aces MILB MARVEL DEFENDERS Navy Fitted Hat by New EraHatland.com8 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Hatland.
The creators who tag @hatlandcom on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Hatland competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hatland among Clothing Accessories brands in United States. The closest is New Era Cap, then Hat Heaven, Lids Online Store, '47, Pro Standard, fanatics.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| New Era Capneweracap.co.uk | |||||||
| Hat Heavenhatheaven.com | |||||||
| Lids Online Storelids.com | |||||||
| '4747brand.com | |||||||
| Pro Standardteamprostandard.com | |||||||
| fanatics.comfanatics.com |
07 · Company
The company behind Hatland.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hatland is a company based in United States, founded in 1997 according to LinkedIn, on a domain registered in January 1997. It employs about 1 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 1997, per LinkedIn
- Domain registered
- 2 Jan 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hatland.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hatland
What people ask Google about Hatland.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hatland a legit company?
According to Gravity by Benchr, Hatland is a brand based in United States: its website has existed since January 1997, it employs 1 people on LinkedIn, it has 17,364 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Hatland?
Hatland is a hat shop that sells authentic New Era 59FIFTY fitted hats, snapbacks, and custom team hats for NFL, NBA, MLB, NHL, and NCAA teams in various sizes. Gravity by Benchr classifies it under Clothing Accessories. Source: Gravity by Benchr product classification.
Hatland promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Hatland advertises on Facebook and Instagram, where its offers often run. Check hatland.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Hatland?
Gravity by Benchr records a company based in United States, founded in 1997 according to LinkedIn, on a domain registered in 1997, with 1 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Hatland growing?
Yes. Gravity by Benchr estimates about 180,800 visits to hatland.com in September 2026, up 4% in a month and up 12% over three months. Hatland ranks #181 of 34,142 Clothing Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Hatland spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Hatland on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in United States?
Among Clothing Accessories brands in United States in the Gravity by Benchr index, Hatland ranks #181 of 34,142 by estimated traffic. Its closest competitors on the same market are New Era Cap, Hat Heaven, Lids Online Store, '47, Pro Standard. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hatland.