Brand page · Baby & Toddler Furniture · Germany

hauck Top 5% worldwide Top 5% in Germany Top 5% in Baby & Toddler Furniture Top 5% in Baby & Toddler Furniture in Germany
hauck.de·🇩🇪 Sonnefeld, Germany· Shopify

hauck: 67.3k visits a month, 3 active Meta ads, Gravity score 613.

hauck — hauck is a German brand specializing in baby equipment and products for children from birth to kindergarten age, offering items like strollers, high chairs, travel beds, and baby accessories. In September 2026 hauck.de drew an estimated 67.3k visits, down 5% on the month before. It ranks #3 of 75 Baby & Toddler Furniture brands in Germany and holds a 2.8 Trustpilot rating over 28 reviews.

hauck.de@hauck_international 36.1kFacebookLinkedIn 2.3kTrustpilot 2.8Meta Ad Library 3

Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
67.3k
−5% vs. August 2026
Instagram followers
36.1k
567 posts · @hauck_international
Trustpilot
2.8
28 reviews · 11 in 12 months
Meta ads
3
active · on Google since 2025
Products
83%
in stock · 40 collections
Rank in Germany
#3
of 75 in Baby & Toddler Furniture
LinkedIn
2.3k
followers · 122 employees
Earned media value
€2.4k
per month, Instagram

Gravity score

613/ 1000 · 10 of 10 indicators rated
Brand Power648
Momentum524
Performance668

Percentiles within 10 peers: Baby & Toddler Furniture brands in Germany with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

hauck is a German brand specializing in baby equipment and products for children from birth to kindergarten age, offering items like strollers, high chairs, travel beds, and baby accessories.

01 · Traffic

How much traffic hauck gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

hauck drew an estimated 67.3k visits in September 2026, down 5% on the month before and down 4% over three months.

  • Worldwide#131,766of 4.5m sites · Top 5%
  • In Germany#5,998of 184k sites · Top 5%
  • Baby & Toddler Furniture, worldwide#63of 2,088 brands · Top 5%
  • Baby & Toddler Furniture, Germany#3of 75 brands · Top 5%
Monthly visitssource Sept 2026

67.3k

estimated visits in September

1 mo ▼ −5.3%4 mo ▼ −4.0%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about hauck.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

hauck holds 2.8 out of 5 on Trustpilot over 28 reviews, 11 of them in the last twelve months: 29% of customers give five stars and 54% one star. That volume places hauck in the top 50% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 21 Oct 2026
2.8TrustScore · 28 reviews · 11 in 12 months
Top 50% review volume
5 ★29%
4 ★0%
3 ★0%
2 ★18%
1 ★54%

Car Accessories Store Baby Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What hauck sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

hauck sells on Shopify, 83% of its catalogue in stock. The best seller is Alpha+, at €109.90, followed by Alpha Click Tray and Highchair Pad Select.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Baby & Toddler9%
High Chairs & Booster Seats1%

Share of the catalogue by product family.

Activity mixdominant: Baby & Toddler Furniture
Baby & Toddler Furniture20%
Baby Transport19%
Baby & Toddler11%
Toys10%
Baby Transport Accessories10%

The dominant category places hauck in its comparison group.

Prices and ratingsstore data
Average rating
5.00 / 5
Rated products
9% of the catalogue
In stock
83%
Upper price quartile
US$167.89
Currency
EUR

05 · Influencers

Who talks about hauck.

The creators who tag @hauck_international on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @hauck_international on Instagram, led by Top produkty HAUCK (12.2k followers, 1.6% engagement).

Influencersaccounts tagging @hauck_international · Instagram
AccountProfileFollowersEngagementTagsRelationship
TTop produkty HAUCK@topproduktyhauck · 🇨🇿 CZParenting family Creator12.2k1.6%3Tagged @hauck_international
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who hauck competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for hauck among Baby & Toddler Furniture brands in Germany. The closest is Lottili, then Smartrike EU, kinderkraft.de, Tula, Baby Brezza®, Veer Shop.

CompetitorsBaby & Toddler Furniture · Germany · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Lottililottili.de
Smartrike EUsmartrike.com
kinderkraft.dekinderkraft.de
Tulababytula.eu
Baby Brezza®babybrezza.de
Veer Shopgoveer.de
Competitors Gravity finds for hauck. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare hauck with Lottili

07 · Company

The company behind hauck.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

hauck is a company based in Sonnefeld, Germany, founded in 1923 according to LinkedIn. It employs about 122 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇩🇪 Germany · Sonnefeld
Founded
1923, per LinkedIn
Domain registered
Data not available
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
122 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
hauck.de · Shopify · EUR
Catalogue
40 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about hauck

What people ask Google about hauck.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is hauck legit or a scam?

According to Gravity by Benchr, hauck is a brand based in Sonnefeld, Germany: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 122 people on LinkedIn, it has 36,082 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

hauck reviews

Customers rate hauck 2.8 out of 5 on Trustpilot over 28 reviews, 11 of them in the last twelve months: 29% give five stars, 54% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is hauck?

hauck is a German brand specializing in baby equipment and products for children from birth to kindergarten age, offering items like strollers, high chairs, travel beds, and baby accessories. Gravity by Benchr classifies it under Baby & Toddler Furniture, with Baby & Toddler making up 9% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

hauck prices: how much is it?

hauck's best seller, Alpha+, sells €109.90 on hauck.de. 83% of the catalogue is in stock. Gravity does not track prices daily: check hauck.de before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a hauck discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: hauck advertises on Facebook and Instagram and on Google, where its offers often run. Check hauck.de for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy hauck?

hauck sells on its own website, hauck.de, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind hauck?

Gravity by Benchr records a company based in Sonnefeld, Germany, founded in 1923 according to LinkedIn, with 122 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is hauck growing?

Not at the moment. Gravity by Benchr estimates about 67,300 visits to hauck.de in September 2026, down 5% in a month and down 4% over three months. hauck ranks #3 of 75 Baby & Toddler Furniture brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does hauck use?

Gravity by Benchr identifies hauck.de as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2025. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does hauck spend on Meta ads?

Gravity by Benchr does not publish a spend figure for hauck on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Baby & Toddler Furniture brands in Germany?

Among Baby & Toddler Furniture brands in Germany in the Gravity by Benchr index, hauck ranks #3 of 75 by estimated traffic. Its closest competitors on the same market are Lottili, Smartrike EU, kinderkraft.de, Tula and Baby Brezza®. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with hauck.