Brand page · Decor · United Kingdom

Heal's Top 1% worldwide Top 1% in United Kingdom Top 1% in Decor Top 1% in Decor in United Kingdom
heals.com·🇬🇧 London, United Kingdom· Shopify·Since 2000

Heal's: 390K visits a month, 36 active Meta ads, Gravity score 522.

Heal's — Heal's is a modern contemporary furniture store that designs, makes and sells quality furniture with premium craftsmanship and innovation, designed in Britain. In September 2026 heals.com drew an estimated 390K visits, down 8% on the month before. It ranks #24 of 13,189 Decor brands in United Kingdom and holds a 4.2 Trustpilot rating over 1,354 reviews.

heals.com@heals_furniture 177KFacebookLinkedIn 16.7KTrustpilot 4.2Meta Ad Library 36

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
390K
−8% vs. August 2026
Instagram followers
177K
4,089 posts · @heals_furniture
Trustpilot
4.2
1,354 reviews · 305 in 12 months
Meta ads
36
active · on Google since 2022
Products
93%
in stock · 665 collections
Rank in United Kingdom
#24
of 13,189 in Decor
LinkedIn
16.7K
followers · 170 employees
Earned media value
€7.5k
per month, Instagram

Gravity score

522/ 1000 · 10 of 10 indicators rated
Brand Power545
Momentum516
Performance506

Percentiles within 131 peers: Decor brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Heal's is a modern contemporary furniture store that designs, makes and sells quality furniture with premium craftsmanship and innovation, designed in Britain.

01 · Traffic

How much traffic Heal's gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Heal's drew an estimated 390K visits in September 2026, down 8% on the month before and up 21% over three months.

  • Worldwide#30,436of 4.5M sites · Top 1%
  • In United Kingdom#1,468of 192K sites · Top 1%
  • Decor, worldwide#415of 185,686 brands · Top 1%
  • Decor, United Kingdom#24of 13,189 brands · Top 1%
Monthly visitssource Sept 2026

390K

estimated visits in September

1 mo ▼ −8.2%4 mo ▲ +21.1%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Heal's.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Heal's holds 4.2 out of 5 on Trustpilot over 1,354 reviews, 305 of them in the last twelve months: 51% of customers give five stars and 36% one star. That volume places Heal's in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.

Trustpilotclaimed page · read 20 Oct 2026
4.2TrustScore · 1,354 reviews · 305 in 12 months
Top 10% review volumeTop 30% rating quality
5 ★51%
4 ★6%
3 ★2%
2 ★5%
1 ★36%

Furniture Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Heal's sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Heal's sells on Shopify, 93% of its catalogue in stock. The best seller is Waffle Towel Charcoal, at £8.50–£20.00, followed by Elva Bulb 6W E27 LED and Waffle Towel Putty Pink.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Sofas0%
Accent Tables0%
Sofa Beds0%
Ottomans0%

Share of the catalogue by product family.

Activity mixdominant: Decor
Decor22%
Lighting20%
Kitchen & Dining9%
Chairs8%
Tables8%

The dominant category places Heal's in its comparison group.

Prices and ratingsstore data
Average rating
4.59 / 5
Rated products
4% of the catalogue
In stock
93%
Upper price quartile
US$1,412.26
Currency
GBP

05 · Influencers

Who talks about Heal's.

The creators who tag @heals_furniture on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @heals_furniture on Instagram, led by REDBRICK (77.1K followers, 0.2% engagement).

Influencersaccounts tagging @heals_furniture · Instagram
AccountProfileFollowersEngagementTagsRelationship
RREDBRICK@redbrick_mill · 🇬🇧 GBDecoration garden diy Creator77.1K0.2%4Tagged @heals_furniture
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Heal's competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Heal's among Decor brands in United Kingdom. The closest is Pottery Barn Australia, then Living By Design, Soho, west elm UK, OKA, made.com.

CompetitorsDecor · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Pottery Barn Australiapotterybarn.com.au
Living By Designlivingbydesign.net.au
Sohosohohome.com
west elm UKwestelm.com
OKAoka.com
made.commade.com
Competitors Gravity finds for Heal's. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Heal's with Pottery Barn Australia

07 · Company

The company behind Heal's.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Heal's is a company based in London, United Kingdom, founded in 1810 according to LinkedIn, on a domain registered in January 2000. It employs about 170 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇬🇧 United Kingdom · London
Founded
1810, per LinkedIn
Domain registered
11 Jan 2000
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
170 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
heals.com · Shopify · GBP
Catalogue
665 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Heal's

What people ask Google about Heal's.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Heal's legit or a scam?

According to Gravity by Benchr, Heal's is a brand based in London, United Kingdom: its website has existed since January 2000, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 170 people on LinkedIn, it has 177,139 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Heal's?

Customers rate Heal's 4.2 out of 5 on Trustpilot over 1,354 reviews, 305 of them in the last twelve months: 51% give five stars, 36% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Heal's known for?

Heal's is a modern contemporary furniture store that designs, makes and sells quality furniture with premium craftsmanship and innovation, designed in Britain. Gravity by Benchr classifies it under Decor, with Sofas making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Heal's prices: how much is it?

Heal's' best seller, Waffle Towel Charcoal, sells from £8.50 to £20.00 on heals.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check heals.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Heal's discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Heal's advertises on Facebook and Instagram and on Google, where its offers often run. Check heals.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Heal's?

Heal's sells on its own website, heals.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Heal's?

Gravity by Benchr records a company based in London, United Kingdom, founded in 1810 according to LinkedIn, on a domain registered in 2000, with 170 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Heal's growing?

Yes. Gravity by Benchr estimates about 389,500 visits to heals.com in September 2026, down 8% in a month and up 21% over three months. Heal's ranks #24 of 13,189 Decor brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Heal's use?

Gravity by Benchr identifies heals.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Heal's spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Heal's on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Decor brands in United Kingdom?

Among Decor brands in United Kingdom in the Gravity by Benchr index, Heal's ranks #24 of 13,189 by estimated traffic. Its closest competitors on the same market are Pottery Barn Australia, Living By Design, Soho, west elm UK, OKA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Heal's.