Brand page · Health Care · New Zealand

HealthPost Top 5% worldwide Top 1% in New Zealand Top 5% in Health Care Top 1% in Health Care in New Zealand
healthpost.co.nz·🇳🇿 Collingwood, New Zealand· Shopify·Since 2002

HealthPost: 192K visits a month, 20 active Meta ads, Gravity score 612.

HealthPost — HealthPost is a New Zealand-based online retailer specializing in natural health, clean beauty, healthy food and drink, and eco living products. The company helps people and families make healthier choices for themselves and the planet. In September 2026 healthpost.co.nz drew an estimated 192K visits, down 23% on the month before. It ranks #4 of 648 Health Care brands in New Zealand and holds a 4.4 Trustpilot rating over 23 reviews.

healthpost.co.nz@healthpostnz 13.5KFacebookLinkedIn 2.1KTrustpilot 4.4Meta Ad Library 20

Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
192K
−23% vs. August 2026
Instagram followers
13.5K
1,211 posts · @healthpostnz
Trustpilot
4.4
23 reviews · 2 in 12 months
Meta ads
20
active · on Google since 2021
Products
90%
in stock · 1,026 collections
Rank in New Zealand
#4
of 648 in Health Care
LinkedIn
2.1K
followers · 57 employees
Earned media value
€11.2
per month, Instagram

Gravity score

612/ 1000 · 10 of 10 indicators rated
Brand Power601
Momentum611
Performance625

Percentiles within 7 peers: Health Care brands in New Zealand with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

HealthPost is a New Zealand-based online retailer specializing in natural health, clean beauty, healthy food and drink, and eco living products. The company helps people and families make healthier choices for themselves and the planet.

01 · Traffic

How much traffic HealthPost gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

HealthPost drew an estimated 192K visits in September 2026, down 23% on the month before and down 12% over three months.

  • Worldwide#54,205of 4.5M sites · Top 5%
  • In New Zealand#180of 26.3K sites · Top 1%
  • Health Care, worldwide#1,180of 105,715 brands · Top 5%
  • Health Care, New Zealand#4of 648 brands · Top 1%
Monthly visitssource Sept 2026

192K

estimated visits in September

1 mo ▼ −23.1%4 mo ▼ −11.8%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about HealthPost.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

HealthPost holds 4.4 out of 5 on Trustpilot over 23 reviews, 2 of them in the last twelve months: 70% of customers give five stars and 9% one star. That volume places HealthPost in the top 50 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.

Trustpilotclaimed page · read 21 Oct 2026
4.4TrustScore · 23 reviews · 2 in 12 months
Top 50% review volumeTop 40% rating quality
5 ★70%
4 ★13%
3 ★4%
2 ★4%
1 ★9%

Health and Beauty Shop

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What HealthPost sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

HealthPost sells on Shopify, 90% of its catalogue in stock. The best seller is Sunshine Vitamin D3 with Vitamin K2, at NZ$15.40, followed by Lypo-Spheric Vitamin C and Probiotics 14 Strains.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Fitness & Nutrition44%
Cosmetics22%
Hair Care5%
Massage & Relaxation3%

Share of the catalogue by product family.

Activity mixdominant: Health Care
Health Care48%
Personal Care35%
Food Items7%
Beverages4%
Kitchen & Dining1%

The dominant category places HealthPost in its comparison group.

Prices and ratingsstore data
Average rating
4.54 / 5
Rated products
78% of the catalogue
In stock
90%
Upper price quartile
US$24.04
Currency
NZD

05 · Influencers

Who talks about HealthPost.

The creators who tag @healthpostnz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @healthpostnz · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who HealthPost competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for HealthPost among Health Care brands in New Zealand. The closest is iherb.com, then Vitacost, Evergreen Healthfoods, PureFormulas, Myvitamins, hollandandbarrett.ie.

CompetitorsHealth Care · New Zealand · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
iherb.comiherb.com
Vitacostvitacost.com
Evergreen Healthfoodsevergreen.ie
PureFormulaspureformulas.com
Myvitaminsmyvitamins.com
hollandandbarrett.iehollandandbarrett.ie
Competitors Gravity finds for HealthPost. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare HealthPost with iherb.com

07 · Company

The company behind HealthPost.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

HealthPost is a company based in Collingwood, New Zealand, founded in 1988 according to LinkedIn, on a domain registered in May 2002. It employs about 57 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇳🇿 New Zealand · Collingwood
Founded
1988, per LinkedIn
Domain registered
20 May 2002
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
57 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
healthpost.co.nz · Shopify · NZD
Catalogue
1,026 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about HealthPost

What people ask Google about HealthPost.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is HealthPost a legit company?

According to Gravity by Benchr, HealthPost is a brand based in Collingwood, New Zealand: its website has existed since May 2002, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 57 people on LinkedIn, it has 13,494 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

HealthPost reviews: is it worth it?

Customers rate HealthPost 4.4 out of 5 on Trustpilot over 23 reviews, 2 of them in the last twelve months: 70% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is HealthPost?

HealthPost is a New Zealand-based online retailer specializing in natural health, clean beauty, healthy food and drink, and eco living products. The company helps people and families make healthier choices for themselves and the planet. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 44% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is HealthPost expensive?

HealthPost's best seller, Sunshine Vitamin D3 with Vitamin K2, sells NZ$15.40 on healthpost.co.nz. 90% of the catalogue is in stock. Gravity does not track prices daily: check healthpost.co.nz before buying. Source: Gravity by Benchr catalogue reading, October 2026.

HealthPost promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: HealthPost advertises on Facebook and Instagram and on Google, where its offers often run. Check healthpost.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy HealthPost?

HealthPost sells on its own website, healthpost.co.nz, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind HealthPost?

Gravity by Benchr records a company based in Collingwood, New Zealand, founded in 1988 according to LinkedIn, on a domain registered in 2002, with 57 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is HealthPost doing well?

Not at the moment. Gravity by Benchr estimates about 192,200 visits to healthpost.co.nz in September 2026, down 23% in a month and down 12% over three months. HealthPost ranks #4 of 648 Health Care brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does HealthPost use?

Gravity by Benchr identifies healthpost.co.nz as a Shopify store (standard plan, not Shopify Plus), selling in NZD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does HealthPost spend on Meta ads?

Gravity by Benchr does not publish a spend figure for HealthPost on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Health Care brands in New Zealand?

Among Health Care brands in New Zealand in the Gravity by Benchr index, HealthPost ranks #4 of 648 by estimated traffic. Its closest competitors on the same market are iherb.com, Vitacost, Evergreen Healthfoods, PureFormulas, Myvitamins. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with HealthPost.