Brand page · Health Care · United States
PureFormulas: 854K visits a month, 20 active Meta ads, Gravity score 569.
PureFormulas — PureFormulas is an online retailer that sells vitamins, supplements, and natural health products, including dietary supplements, organic food, beauty products, sports nutrition supplements, and pet products. In September 2026 pureformulas.com drew an estimated 854K visits, up 32% on the month before. It ranks #39 of 12,108 Health Care brands in United States and holds a 4.6 Trustpilot rating over 75,610 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 483 peers: Health Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
PureFormulas is an online retailer that sells vitamins, supplements, and natural health products, including dietary supplements, organic food, beauty products, sports nutrition supplements, and pet products.
01 · Traffic
How much traffic PureFormulas gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
PureFormulas drew an estimated 854K visits in September 2026, up 32% on the month before and up 22% over three months.
- Worldwide#16,401of 4.5M sites · Top 1%
- In United States#5,418of 1.2M sites · Top 1%
- Health Care, worldwide#229of 105,715 brands · Top 1%
- Health Care, United States#39of 12,108 brands · Top 1%
854K
estimated visits in September
1 mo ▲ +31.7%4 mo ▲ +22.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about PureFormulas.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
PureFormulas holds 4.6 out of 5 on Trustpilot over 75,610 reviews, 7,933 of them in the last twelve months: 87% of customers give five stars and 3% one star. That volume places PureFormulas in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Pharmacy Wellness Center Vitamin and Supplements Store Health and Beauty Shop Health Food Store Grocery Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What PureFormulas sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read PureFormulas's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places PureFormulas in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What PureFormulas is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
PureFormulas runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
Shop now to save 15%PureFormulas6 Oct 2026image
PureFormulasPureFormulas30 Sept 2026image
Shop now to save 15%PureFormulas29 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Pureformulas, Inc.verified
Text ad20 Oct 2026Pureformulas, Inc.verified
Text ad20 Oct 2026Pureformulas, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about PureFormulas.
The creators who tag @pureformulas on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @pureformulas on Instagram, led by ✨Loren✨ (13.3K followers, 4.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ✨✨Loren✨@glowwithsarra · 🇵🇰 PK | Beauty cosmetics skincare Creator | 13.3K | 4.6% | 1 | Tagged @pureformulas |
06 · Competitors according to Gravity
Who PureFormulas competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for PureFormulas among Health Care brands in United States. The closest is iherb.com, then Vitacost, Puritan, vitaminshoppe.com, Nature Made®, HealthPost.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| iherb.comiherb.com | |||||||
| Vitacostvitacost.com | |||||||
| Puritanpuritan.com | |||||||
| vitaminshoppe.comvitaminshoppe.com | |||||||
| Nature Made®naturemade.com | |||||||
| HealthPosthealthpost.co.nz |
07 · Company
The company behind PureFormulas.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
PureFormulas is a company based in United States, founded in 2005 according to LinkedIn, on a domain registered in February 2010. It employs about 49 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 2005, per LinkedIn
- Domain registered
- 24 Feb 2010
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 49 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- pureformulas.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about PureFormulas
What people ask Google about PureFormulas.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is PureFormulas legit or a scam?
According to Gravity by Benchr, PureFormulas is a brand based in United States: its website has existed since February 2010, its Trustpilot profile is claimed by the brand, it employs 49 people on LinkedIn, it has 13,418 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about PureFormulas?
Customers rate PureFormulas 4.6 out of 5 on Trustpilot over 75,610 reviews, 7,933 of them in the last twelve months: 87% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does PureFormulas sell?
PureFormulas is an online retailer that sells vitamins, supplements, and natural health products, including dietary supplements, organic food, beauty products, sports nutrition supplements, and pet products. Gravity by Benchr classifies it under Health Care. Source: Gravity by Benchr product classification.
Is there a PureFormulas discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: PureFormulas advertises on Facebook and Instagram and on Google, where its offers often run. Check pureformulas.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind PureFormulas?
Gravity by Benchr records a company based in United States, founded in 2005 according to LinkedIn, on a domain registered in 2010, with 49 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is PureFormulas growing?
Yes. Gravity by Benchr estimates about 853,600 visits to pureformulas.com in September 2026, up 32% in a month and up 22% over three months. PureFormulas ranks #39 of 12,108 Health Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does PureFormulas spend on Meta ads?
Gravity by Benchr does not publish a spend figure for PureFormulas on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in United States?
Among Health Care brands in United States in the Gravity by Benchr index, PureFormulas ranks #39 of 12,108 by estimated traffic. Its closest competitors on the same market are iherb.com, Vitacost, Puritan, vitaminshoppe.com, Nature Made®. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with PureFormulas.