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  5. Heart & Soil

Brand page · Health Care

Heart & Soil Top 1% worldwide Top 1% in Health Care
heartandsoil.co· Shopify·Since 2020

Heart & Soil traffic, ads & competitors 366k visits a month, 2,684 active Meta ads.

Heart & Soil — Heart & Soil is a supplement company that sells nutrient-rich desiccated organ supplements and animal-based supplements made from grass-fed, grass-finished cattle. In September 2026 heartandsoil.co drew an estimated 366k visits, down 58% on the month before. It ranks #101 of 12,108 Health Care brands and holds a 2.4 Trustpilot rating over 13 reviews.

heartandsoil.co@heartandsoilsupplements 554kYouTube 50.5kFacebookLinkedIn 3.9kTrustpilot 2.4Meta Ad Library 2,684

Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026

Estimated traffic
366k
−58% vs. August 2026
Instagram followers
554k
2,307 posts · @heartandsoilsupplements
Trustpilot
2.4
13 reviews · 7 in 12 months
Meta ads
2,684
active · on Google since 2021
Products
100%
in stock
Rank in the United States
#101
of 12,108 in Health Care
LinkedIn
3.9k
followers · 40 employees
Earned media value
€28.9k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Heart & Soil is a supplement company that sells nutrient-rich desiccated organ supplements and animal-based supplements made from grass-fed, grass-finished cattle.

01 · Traffic

Heart & Soil website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Heart & Soil drew an estimated 366k visits in September 2026, down 58% on the month before and down 25% over three months.

  • Worldwide#31,969of 4.5m sites · Top 1%
  • In United States#10,366of 1.2m sites · Top 1%
  • Health Care, worldwide#566of 105,715 brands · Top 1%
  • Health Care, United States#101of 12,108 brands · Top 1%
Monthly visitssource Sept 2026

366k

estimated visits in September

1 mo ▼ −58.5%4 mo ▼ −24.6%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Heart & Soil reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Heart & Soil holds 2.4 out of 5 on Trustpilot over 13 reviews, 7 of them in the last twelve months: 46% of customers give five stars and 38% one star.

Trustpilotread 20 Oct 2026
2.4TrustScore · 13 reviews · 7 in 12 months
5 ★46%
4 ★0%
3 ★8%
2 ★8%
1 ★38%

Fitness and Nutrition Service Vitamin and Supplements Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Heart & Soil best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Heart & Soil sells on Shopify, 100% of its catalogue in stock. The best seller is Beef Organs, at US$52.00, followed by Whole Package and Firestarter.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Fitness & Nutrition76%
Arts & Crafts6%
Clothing Tops6%
Hats3%

Share of the catalogue by product family.

Activity mixdominant: Health Care
Health Care79%
Clothing6%
Hobbies & Creative Arts6%
Kitchen & Dining3%
Gift Cards3%

The dominant category places Heart & Soil in its comparison group.

Prices and ratingsstore data
Average rating
4.91 / 5
Rated products
78% of the catalogue
In stock
100%
Upper price quartile
US$159.00
Currency
USD

05 · Influencers

Heart & Soil influencers

The creators who tag @heartandsoilsupplements on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @heartandsoilsupplements on Instagram, led by Luca Padua (37.6k followers, 21.2% engagement).

Influencersaccounts tagging @heartandsoilsupplements · Instagram
AccountProfileFollowersEngagementTagsRelationship
LLuca Padua@lucapadua · 🇺🇸 USFitness sport bodybuilding Creator37.6k21.2%8Tagged @heartandsoilsupplements
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Heart & Soil competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Heart & Soil among Health Care brands. The closest is Ancestral Supplements, then Primal Queen, Organised, 1MD Nutrition, Cowboy Colostrum, Vital Proteins.

CompetitorsHealth Care · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Ancestral Supplementsancestralsupplements.com
Primal Queenprimalqueen.com
Organisedorganised.co
1MD Nutrition1md.org
Cowboy Colostrumcowboycolostrum.com
Vital Proteinsvitalproteins.com
Competitors Gravity finds for Heart & Soil. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Heart & Soil with Ancestral Supplements

07 · Company

Who is behind Heart & Soil?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Heart & Soil is an e-commerce brand, founded in 2020 according to LinkedIn, on a domain registered in April 2020. It employs about 40 people.

Legal entityGravity index, Sept 2026
Founded
2020, per LinkedIn
Domain registered
23 Apr 2020
Employees
40 on LinkedIn
DistributionGravity index, Sept 2026
Own store
heartandsoil.co · Shopify · USD
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Heart & Soil

What people ask Google about Heart & Soil.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Heart & Soil legit or a scam?

According to Gravity by Benchr, Heart & Soil is a brand: its website has existed since April 2020, it sells on a Shopify store, it employs 40 people on LinkedIn, it has 554,009 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

Heart & Soil reviews

Customers rate Heart & Soil 2.4 out of 5 on Trustpilot over 13 reviews, 7 of them in the last twelve months: 46% give five stars, 38% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Heart & Soil sell?

Heart & Soil is a supplement company that sells nutrient-rich desiccated organ supplements and animal-based supplements made from grass-fed, grass-finished cattle. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 76% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Heart & Soil prices: how much is it?

Heart & Soil's best seller, Beef Organs, sells US$52.00 on heartandsoil.co. 100% of the catalogue is in stock. Gravity does not track prices daily: check heartandsoil.co before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Heart & Soil discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Heart & Soil advertises on Facebook and Instagram and on Google, where its offers often run. Check heartandsoil.co for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Heart & Soil?

Heart & Soil sells on its own website, heartandsoil.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Who is behind Heart & Soil?

Gravity by Benchr records a company, founded in 2020 according to LinkedIn, on a domain registered in 2020, with 40 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Heart & Soil doing well?

Not at the moment. Gravity by Benchr estimates about 366,000 visits to heartandsoil.co in September 2026, down 58% in a month and down 25% over three months. Heart & Soil ranks #101 of 12,108 Health Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Heart & Soil use?

Gravity by Benchr identifies heartandsoil.co as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.

What is Heart & Soil's ad budget?

Gravity by Benchr does not publish a spend figure for Heart & Soil on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Health Care brands?

Among Health Care brands in the Gravity by Benchr index, Heart & Soil ranks #101 of 12,108 by estimated traffic. Its closest competitors on the same market are Ancestral Supplements, Primal Queen, Organised, 1MD Nutrition and Cowboy Colostrum. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Heart & Soil.