Brand page · Food Items · United States
HEATONIST traffic, ads & competitors 153k visits a month, 20 active Meta ads, Gravity score 520.
HEATONIST — HEATONIST is a hot sauce company that partners with small batch hot sauce makers from around the world to bring unique flavors to the market, and is the official hot sauce partner of Hot Ones. In September 2026 heatonist.com drew an estimated 153k visits, down 17% on the month before. It ranks #144 of 20,419 Food Items brands in the United States and holds a 3.2 Trustpilot rating over 15 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 238 peers: Food Items brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
HEATONIST is a hot sauce company that partners with small batch hot sauce makers from around the world to bring unique flavors to the market, and is the official hot sauce partner of Hot Ones.
01 · Traffic
HEATONIST website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
HEATONIST drew an estimated 153k visits in September 2026, down 17% on the month before and down 26% over three months.
- Worldwide#65,626of 4.5m sites · Top 5%
- In United States#21,613of 1.2m sites · Top 5%
- Food Items, worldwide#1,625of 260,714 brands · Top 1%
- Food Items, United States#144of 20,419 brands · Top 1%
153k
estimated visits in September
1 mo ▼ −17.3%4 mo ▼ −26.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
HEATONIST reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
HEATONIST holds 3.2 out of 5 on Trustpilot over 15 reviews, 3 of them in the last twelve months: 47% of customers give five stars and 20% one star.
Condiments Supplier Food Products Supplier Gourmet Grocery Store Food Seasoning Manufacturer Spice Store Food Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
HEATONIST best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
HEATONIST sells on Shopify, 92% of its catalogue in stock. The best seller is Monthly Hot Ones Box, at US$30.00, followed by Los Calientes Verde | Hot Ones Hot Sauce and The Last Dab Triple X Hot Sauce.
#1Monthly Hot Ones BoxHEATONISTUS$30.00In stock
#2Los Calientes Verde | Hot Ones Hot SauceHEATONISTUS$12.00In stock
#3The Last Dab Triple X Hot SauceHEATONISTUS$20.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places HEATONIST in its comparison group.
- Average rating
- 4.59 / 5
- Rated products
- 83% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$28.00
- Currency
- USD
04 · Ads
HEATONIST ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
HEATONIST runs Meta ads on Facebook, Instagram, Threads, whatsapp, and has advertised on Google since October 2024 (image, text, video).
Shop All Hot SaucesHEATONIST7 Oct 2026video
Shop All Hot SaucesHEATONIST7 Oct 2026video
Shop All Hot SaucesHEATONIST7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Video ad20 Oct 2026Heatonist LLCverified
Text ad20 Oct 2026Heatonist LLCverified
Text ad20 Oct 2026Heatonist LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
HEATONIST influencers
The creators who tag @heatonist on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @heatonist on Instagram, led by Secret Handshake (11.7k followers, 14.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSecret Handshake@secrethandshakefoods · 🇺🇸 US | Food cooking nutrition Creator | 11.7k | 14.7% | 11 | Tagged @heatonist |
06 · Competitors according to Gravity
HEATONIST competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for HEATONIST among Food Items brands in the United States. The closest is Hot Ones, then Chez Biceps BBQ, Meat Church, Kinder's, Bachan's, Taste Flavor Co..
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Hot Oneshotones.com | |||||||
| Chez Biceps BBQchezbicepsbbq.com | |||||||
| Meat Churchmeatchurch.com | |||||||
| Kinder'skinders.com | |||||||
| Bachan'sbachans.com | |||||||
| Taste Flavor Co.tasteflavorco.com |
07 · Company
Who is behind HEATONIST?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
HEATONIST is a company based in Brooklyn, United States, founded in 2013 according to LinkedIn, on a domain registered in July 2013. It employs about 21 people.
- Entity country
- 🇺🇸 United States · Brooklyn
- Founded
- 2013, per LinkedIn
- Domain registered
- 29 Jul 2013
- Status
- Operating
- Employees
- 21 on LinkedIn
- Own store
- heatonist.com · Shopify · USD
- Catalogue
- 181 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about HEATONIST
What people ask Google about HEATONIST.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is HEATONIST legit?
According to Gravity by Benchr, HEATONIST is a brand based in Brooklyn, United States: its website has existed since July 2013, it sells on a Shopify store, it employs 21 people on LinkedIn, it has 95,537 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about HEATONIST?
Customers rate HEATONIST 3.2 out of 5 on Trustpilot over 15 reviews, 3 of them in the last twelve months: 47% give five stars, 20% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does HEATONIST sell?
HEATONIST is a hot sauce company that partners with small batch hot sauce makers from around the world to bring unique flavors to the market, and is the official hot sauce partner of Hot Ones. Gravity by Benchr classifies it under Food Items, with Condiments & Sauces making up 98% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is HEATONIST expensive?
HEATONIST's best seller, Monthly Hot Ones Box, sells US$30.00 on heatonist.com. 92% of the catalogue is in stock. Gravity does not track prices daily: check heatonist.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
HEATONIST promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: HEATONIST advertises on Facebook and Instagram and on Google, where its offers often run. Check heatonist.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy HEATONIST?
HEATONIST sells on its own website, heatonist.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns HEATONIST?
Gravity by Benchr records a company based in Brooklyn, United States, founded in 2013 according to LinkedIn, on a domain registered in 2013, with 21 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is HEATONIST growing?
Not at the moment. Gravity by Benchr estimates about 152,900 visits to heatonist.com in September 2026, down 17% in a month and down 26% over three months. HEATONIST ranks #144 of 20,419 Food Items brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does HEATONIST use?
Gravity by Benchr identifies heatonist.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does HEATONIST spend on Meta ads?
Gravity by Benchr does not publish a spend figure for HEATONIST on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in the United States?
Among Food Items brands in the United States in the Gravity by Benchr index, HEATONIST ranks #144 of 20,419 by estimated traffic. Its closest competitors on the same market are Hot Ones, Chez Biceps BBQ, Meat Church, Kinder's and Bachan's. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with HEATONIST.