Brand page

H-E-B Top 1% worldwide
heb.com.mx·Since 1999

H-E-B: 2.7m visits a month, 163 active Meta ads.

H-E-B — H-E-B is a grocery store chain that sells food products including meats, fruits, vegetables, pantry items, beverages, and more, with online shopping and delivery services available. In September 2026 heb.com.mx drew an estimated 2.7m visits, down 11% on the month before.

heb.com.mx@heb 547kLinkedIn 340kTrustpilot 3.7Meta Ad Library 163

Updated Traffic Sept 2026Meta ads 15 Oct 2026Trustpilot Oct 2026

Estimated traffic
2.7m
−11% vs. August 2026
Instagram followers
547k
1,957 posts · @heb
Trustpilot
3.7
1 review
Meta ads
163
active
Products
—
Data not available
Rank in —
—
Data not available
LinkedIn
340k
followers · 54,543 employees
Earned media value
€1.6m
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

H-E-B is a grocery store chain that sells food products including meats, fruits, vegetables, pantry items, beverages, and more, with online shopping and delivery services available.

01 · Traffic

How much traffic H-E-B gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

H-E-B drew an estimated 2.7m visits in September 2026, down 11% on the month before and down 17% over three months.

  • Worldwide#5,778of 4.5m sites · Top 1%
  • In Mexico#68of 68.4k sites · Top 1%
  • Category, worldwide—Data not available
  • Category, Mexico—Data not available
Monthly visitssource Sept 2026

2.7m

estimated visits in September

1 mo ▼ −11.4%4 mo ▼ −17.3%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about H-E-B.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

H-E-B holds 3.7 out of 5 on Trustpilot over 1 review: 100% of customers give five stars and 0% one star.

Trustpilotread 21 Oct 2026
3.7TrustScore · 1 review
5 ★100%
4 ★0%
3 ★0%
2 ★0%
1 ★0%

Gourmet Grocery Store Grocery Store Organic Shop Grocery Delivery Service Organic Food Store Supermarket

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What H-E-B sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read H-E-B's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixData not available

Data not available

The dominant category places H-E-B in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about H-E-B.

The creators who tag @heb on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @heb on Instagram, led by Bonsai Kids Hair Products (18.6k followers, 0.1% engagement).

Influencersaccounts tagging @heb · Instagram
AccountProfileFollowersEngagementTagsRelationship
BBonsai Kids Hair Products@bonsaikidshaircareone01 · 🇺🇸 USBeauty cosmetics skincare Creator18.6k0.1%12Tagged @heb
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who H-E-B competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for H-E-B. The closest is plus.nl, then ah.nl, itesco.cz, more, clubeextra.com.br, coto.com.ar.

Competitorssimilarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
plus.nlplus.nl
ah.nlah.nl
itesco.czitesco.cz
moremore.in
clubeextra.com.brclubeextra.com.br
coto.com.arcoto.com.ar
Competitors Gravity finds for H-E-B. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare H-E-B with plus.nl

07 · Company

The company behind H-E-B.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

H-E-B is an e-commerce brand, founded in 1905 according to LinkedIn, on a domain registered in August 1999. It employs about 54,543 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
1905, per LinkedIn
Domain registered
27 Aug 1999
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
54,543 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
heb.com.mx
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about H-E-B

What people ask Google about H-E-B.

6 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is H-E-B legit or a scam?

According to Gravity by Benchr, H-E-B is a brand: its website has existed since August 1999, it employs 54,543 people on LinkedIn, it has 547,289 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What does H-E-B sell?

H-E-B is a grocery store chain that sells food products including meats, fruits, vegetables, pantry items, beverages, and more, with online shopping and delivery services available. Source: Gravity by Benchr product classification.

Is there a H-E-B discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: H-E-B advertises on Facebook and Instagram, where its offers often run. Check heb.com.mx for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who is behind H-E-B?

Gravity by Benchr records a company, founded in 1905 according to LinkedIn, on a domain registered in 1999, with 54,543 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is H-E-B growing?

Not at the moment. Gravity by Benchr estimates about 2,739,500 visits to heb.com.mx in September 2026, down 11% in a month and down 17% over three months. Source: Gravity by Benchr estimated traffic, September 2026.

What is H-E-B's ad budget?

Gravity by Benchr does not publish a spend figure for H-E-B on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with H-E-B.