Brand page · Shoes · United States
Heelys: 299k visits a month, 61 active Meta ads, Gravity score 572.
Heelys — Heelys is a footwear company that sells shoes with wheels for kids and adults. In September 2026 heelys.com drew an estimated 299k visits, down 13% on the month before. It ranks #116 of 6,771 Shoes brands in United States.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 259 peers: Shoes brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Heelys is a footwear company that sells shoes with wheels for kids and adults.
01 · Traffic
How much traffic Heelys gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Heelys drew an estimated 299k visits in September 2026, down 13% on the month before and up 13% over three months.
- Worldwide#37,610of 4.5m sites · Top 1%
- In United States#12,252of 1.2m sites · Top 5%
- Shoes, worldwide#719of 46,962 brands · Top 5%
- Shoes, United States#116of 6,771 brands · Top 5%
299k
estimated visits in September
1 mo ▼ −13.0%4 mo ▲ +12.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Heelys.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Heelys holds 2.5 out of 5 on Trustpilot over 5 reviews, 4 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Shoe Store Clothing Store Boot Store Shoe Factory
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Heelys sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Heelys sells on Shopify, 100% of its catalogue in stock. The best seller is Pro 20, at US$65.00–US$70.00, followed by Pro 20 and Pro 20.
#1Pro 20HeelysUS$65.00–US$70.00In stock
#2Pro 20HeelysUS$65.00–US$70.00In stock
#3Pro 20HeelysUS$60.00–US$65.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Heelys in its comparison group.
- Average rating
- 4.69 / 5
- Rated products
- 80% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$65.00
- Currency
- USD
04 · Ads
What Heelys is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Heelys runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
WowzaHeelys Worldwide7 Oct 2026image
Heelys WorldwideHeelys Worldwide6 Oct 2026image
Heelys WorldwideHeelys Worldwide6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026BBC International LLCverified
Text ad20 Oct 2026BBC International LLCverified
Text ad20 Oct 2026BBC International LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Heelys.
The creators who tag @heelysworldwide on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @heelysworldwide on Instagram, led by °𐐪 Z𝖚𝖗𝖊𝖊𝖆𝖑 / 琇然 𐑂° (110k followers, 26.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| °°𐐪 Z𝖚𝖗𝖊𝖊𝖆𝖑 / 琇然 𐑂°@zureeal · 🇬🇧 GB | Gaming streaming tech culture Creator | 110k | 26.3% | 3 | Tagged @heelysworldwide |
06 · Competitors according to Gravity
Who Heelys competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Heelys among Shoes brands in United States. The closest is Skates.co.uk, then rollerblade.com, Rollersnakes.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Skates.co.ukskates.co.uk | |||||||
| rollerblade.comrollerblade.com | |||||||
| Rollersnakesrollersnakes.co.uk |
07 · Company
The company behind Heelys.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Heelys is a company based in Plantation, United States, on a domain registered in June 2000. It employs about 50 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Plantation
- Founded
- Data not available
- Domain registered
- 15 Jun 2000
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 50 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- heelys.com · Shopify · USD
- Catalogue
- 154 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Heelys
What people ask Google about Heelys.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Heelys legit or a scam?
According to Gravity by Benchr, Heelys is a brand based in Plantation, United States: its website has existed since June 2000, it sells on a Shopify store, it employs 50 people on LinkedIn, it has 262,070 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Heelys sell?
Heelys is a footwear company that sells shoes with wheels for kids and adults. Gravity by Benchr classifies it under Shoes, with Shoes making up 82% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Heelys prices: how much is it?
Heelys' best seller, Pro 20, sells from US$65.00 to US$70.00 on heelys.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check heelys.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Heelys promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Heelys advertises on Facebook and Instagram and on Google, where its offers often run. Check heelys.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Heelys?
Heelys sells on its own website, heelys.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Heelys?
Gravity by Benchr records a company based in Plantation, United States, whose domain was registered in 2000, with 50 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Heelys growing?
Yes. Gravity by Benchr estimates about 299,400 visits to heelys.com in September 2026, down 13% in a month and up 13% over three months. Heelys ranks #116 of 6,771 Shoes brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Heelys use?
Gravity by Benchr identifies heelys.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Heelys' ad budget?
Gravity by Benchr does not publish a spend figure for Heelys on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in United States?
Among Shoes brands in United States in the Gravity by Benchr index, Heelys ranks #116 of 6,771 by estimated traffic. Its closest competitors on the same market are Skates.co.uk, rollerblade.com and Rollersnakes. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Heelys.