Brand page · Outdoor Recreation · United Kingdom
Heinnie Haynes: 515K visits a month, 12 active Meta ads, Gravity score 696.
Heinnie Haynes — Heinnie Haynes is a UK-based retailer specializing in knives, tools, axes, tactical gear, and outdoor equipment for adventurers, bushcrafters, collectors, military personnel, and enthusiasts. In September 2026 heinnie.com drew an estimated 515K visits, up 9% on the month before. It ranks #14 of 3,414 Outdoor Recreation brands in United Kingdom and holds a 4.8 Trustpilot rating over 60,168 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 87 peers: Outdoor Recreation brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Heinnie Haynes is a UK-based retailer specializing in knives, tools, axes, tactical gear, and outdoor equipment for adventurers, bushcrafters, collectors, military personnel, and enthusiasts.
01 · Traffic
How much traffic Heinnie Haynes gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Heinnie Haynes drew an estimated 515K visits in September 2026, up 9% on the month before and up 5% over three months.
- Worldwide#24,256of 4.5M sites · Top 1%
- In United Kingdom#1,084of 192K sites · Top 1%
- Outdoor Recreation, worldwide#208of 101,136 brands · Top 1%
- Outdoor Recreation, United Kingdom#14of 3,414 brands · Top 1%
515K
estimated visits in September
1 mo ▲ +9.0%4 mo ▲ +4.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Heinnie Haynes.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Heinnie Haynes holds 4.8 out of 5 on Trustpilot over 60,168 reviews, 1,063 of them in the last twelve months: 96% of customers give five stars and 1% one star. That volume places Heinnie Haynes in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5 %. On Google, Heinnie Haynes scores 4.6 over 107 reviews.
Hunting Store Fishing Store Watch Store Camping Store Men's Clothing Store Bags and Luggage Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Heinnie Haynes sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Heinnie Haynes's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Heinnie Haynes in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Heinnie Haynes is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Heinnie Haynes runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2023 (image, text).
MecArmy SDG1 Spinner Multi-ToolHeinnie Haynes9 Jun 2026image
Lighting You Can Rely OnHeinnie Haynes29 May 2026image
Davosa Ternos AutomaticHeinnie Haynes16 Mar 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Lorax Ltd t/a Heinnie Haynesverified
Text ad10 Sept 2026Lorax Ltd t/a Heinnie Haynesverified
Text ad3 Apr 2026Lorax Ltd t/a Heinnie Haynesverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Heinnie Haynes.
The creators who tag @heinniehaynes on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Heinnie Haynes competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Heinnie Haynes among Outdoor Recreation brands in United Kingdom. The closest is Leatherman, then BENCHMADE, GERBER, SOG Knives, Columbia River Knife and Tool, Spyderco.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Leathermanleatherman.com | |||||||
| BENCHMADEbenchmade.com | |||||||
| GERBERgerbergear.com | |||||||
| SOG Knivessogknives.com | |||||||
| Columbia River Knife and Toolcrkt.com | |||||||
| Spydercospyderco.com |
07 · Company
The company behind Heinnie Haynes.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Heinnie Haynes is a company based in United Kingdom, founded in 1998 according to LinkedIn, on a domain registered in February 1997. It employs about 9 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1998, per LinkedIn
- Domain registered
- 7 Feb 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 9 on LinkedIn
- Funding stage
- Data not available
- Total raised
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- Investors
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- VC-backed
- Data not available
- Own store
- heinnie.com · Bigcommerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Heinnie Haynes
What people ask Google about Heinnie Haynes.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Heinnie Haynes legit or a scam?
According to Gravity by Benchr, Heinnie Haynes is a brand based in United Kingdom: its website has existed since February 1997, its Trustpilot profile is claimed by the brand, it sells on a Bigcommerce store, it employs 9 people on LinkedIn, it has 16,416 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Heinnie Haynes reviews
Customers rate Heinnie Haynes 4.8 out of 5 on Trustpilot over 60,168 reviews, 1,063 of them in the last twelve months: 96% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Heinnie Haynes scores 4.6 over 107 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Heinnie Haynes?
Heinnie Haynes is a UK-based retailer specializing in knives, tools, axes, tactical gear, and outdoor equipment for adventurers, bushcrafters, collectors, military personnel, and enthusiasts. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
Is there a Heinnie Haynes discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Heinnie Haynes advertises on Facebook and Instagram and on Google, where its offers often run. Check heinnie.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Heinnie Haynes?
Heinnie Haynes sells on its own website, heinnie.com, a Bigcommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Heinnie Haynes?
Gravity by Benchr records a company based in United Kingdom, founded in 1998 according to LinkedIn, on a domain registered in 1997, with 9 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Heinnie Haynes growing?
Yes. Gravity by Benchr estimates about 515,200 visits to heinnie.com in September 2026, up 9% in a month and up 5% over three months. Heinnie Haynes ranks #14 of 3,414 Outdoor Recreation brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Heinnie Haynes use?
Gravity by Benchr identifies heinnie.com as a Bigcommerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Heinnie Haynes' ad budget?
Gravity by Benchr does not publish a spend figure for Heinnie Haynes on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in United Kingdom?
Among Outdoor Recreation brands in United Kingdom in the Gravity by Benchr index, Heinnie Haynes ranks #14 of 3,414 by estimated traffic. Its closest competitors on the same market are Leatherman, BENCHMADE, GERBER, SOG Knives, Columbia River Knife and Tool. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Heinnie Haynes.