Brand page · Personal Care · Denmark
Helsam: 228k visits a month, 3 active Meta ads, Gravity score 586.
Helsam — Helsam.dk is a Danish health and wellness company that operates as a wholesaler and retailer, selling health products, personal care items, organic goods, and food items through both online and physical store channels. In September 2026 helsam.dk drew an estimated 228k visits, down 5% on the month before. It ranks #3 of 621 Personal Care brands in Denmark and holds a 4.5 Trustpilot rating over 3,902 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 7 peers: Personal Care brands in Denmark with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Helsam.dk is a Danish health and wellness company that operates as a wholesaler and retailer, selling health products, personal care items, organic goods, and food items through both online and physical store channels.
01 · Traffic
How much traffic Helsam gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Helsam drew an estimated 228k visits in September 2026, down 5% on the month before and down 8% over three months.
- Worldwide#46,981of 4.5m sites · Top 5%
- In Denmark#204of 21.4k sites · Top 1%
- Personal Care, worldwide#2,095of 215,119 brands · Top 1%
- Personal Care, Denmark#3of 621 brands · Top 1%
228k
estimated visits in September
1 mo ▼ −5.1%4 mo ▼ −8.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Helsam.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Helsam holds 4.5 out of 5 on Trustpilot over 3,902 reviews, 2,731 of them in the last twelve months: 80% of customers give five stars and 9% one star. That volume places Helsam in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Vitamin and Supplements Store Health and Beauty Shop Health Food Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Helsam sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Helsam sells on Shopify, 93% of its catalogue in stock. The best seller is Blackoatsfarm Grovvalsede Sorte Havregryn Økologiske Glutenfri | 835 g, at DKK 49.95, followed by Fitness Pharma Loppefrøskaller Psyllium | 225 kapsler and Bidro Kvinder | 120 kapsler.
#1Blackoatsfarm Grovvalsede Sorte Havregryn Økologiske Glutenfri | 835 gHelsamDKK 49.95In stock
#2Fitness Pharma Loppefrøskaller Psyllium | 225 kapslerHelsamDKK 99.95In stock
#3Bidro Kvinder | 120 kapslerHelsamDKK 359.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Helsam in its comparison group.
- Average rating
- 4.70 / 5
- Rated products
- 7% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$28.46
- Currency
- DKK
04 · Ads
What Helsam is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Helsam runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since August 2023 (image, text).
Vi fejrer 41 år med naturlig sundhed 💚Helsam2 Oct 2026video
Helsam har fødselsdag og det betyder gode tilbud online og i deres butikker lige nu. Som medlem af Klub Helsam får du 41% på udvalgte varerHelsam29 Sept 2026video
ReklameHelsam29 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Helsam A/Sverified
Text ad20 Oct 2026Helsam A/Sverified
Text ad20 Oct 2026Helsam A/Sverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Helsam.
The creators who tag @helsam_dk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @helsam_dk on Instagram, led by Karoline Hamm (30.2k followers, 6.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKaroline Hamm@karolinehamm · 🇩🇰 DK | Cinema series pop culture Creator | 30.2k | 6.4% | 1 | Tagged @helsam_dk |
06 · Competitors according to Gravity
Who Helsam competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Helsam among Personal Care brands in Denmark. The closest is med24.dk, then soin-et-nature.com, Holland & Barrett, Helsebixen, life.no, Jala Helsekost.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| med24.dkmed24.dk | |||||||
| soin-et-nature.comsoin-et-nature.com | |||||||
| Holland & Barretthollandandbarrett.nl | |||||||
| Helsebixenhelsebixen.dk | |||||||
| life.nolife.no | |||||||
| Jala Helsekostjala-helsekost.dk |
07 · Company
The company behind Helsam.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Helsam is a company based in Sønderborg, Denmark, founded in 1985 according to LinkedIn. It employs about 141 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark · Sønderborg
- Founded
- 1985, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 141 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- helsam.dk · Shopify · DKK
- Catalogue
- 1,672 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Helsam
What people ask Google about Helsam.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Helsam legit or a scam?
According to Gravity by Benchr, Helsam is a brand based in Sønderborg, Denmark: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 141 people on LinkedIn, it has 7,009 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Helsam reviews
Customers rate Helsam 4.5 out of 5 on Trustpilot over 3,902 reviews, 2,731 of them in the last twelve months: 80% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Helsam sell?
Helsam.dk is a Danish health and wellness company that operates as a wholesaler and retailer, selling health products, personal care items, organic goods, and food items through both online and physical store channels. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 19% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Helsam expensive?
Helsam's best seller, Blackoatsfarm Grovvalsede Sorte Havregryn Økologiske Glutenfri | 835 g, sells DKK 49.95 on helsam.dk. 93% of the catalogue is in stock. Gravity does not track prices daily: check helsam.dk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Helsam promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Helsam advertises on Facebook and Instagram and on Google, where its offers often run. Check helsam.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Helsam?
Helsam sells on its own website, helsam.dk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Helsam?
Gravity by Benchr records a company based in Sønderborg, Denmark, founded in 1985 according to LinkedIn, with 141 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Helsam growing?
Not at the moment. Gravity by Benchr estimates about 227,700 visits to helsam.dk in September 2026, down 5% in a month and down 8% over three months. Helsam ranks #3 of 621 Personal Care brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Helsam use?
Gravity by Benchr identifies helsam.dk as a Shopify store (standard plan, not Shopify Plus), selling in DKK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Helsam's ad budget?
Gravity by Benchr does not publish a spend figure for Helsam on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Denmark?
Among Personal Care brands in Denmark in the Gravity by Benchr index, Helsam ranks #3 of 621 by estimated traffic. Its closest competitors on the same market are med24.dk, soin-et-nature.com, Holland & Barrett, Helsebixen and life.no. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Helsam.