Brand page · Tables · Sweden
Hem traffic, ads & competitors 92k visits a month, 84 active Meta ads, Gravity score 752.
Hem — Hem is an independent design brand that creates contemporary furniture of contract grade quality through collaboration with vanguard designers and European manufacturers. In September 2026 hem.com drew an estimated 92k visits, up 7% on the month before. It ranks #42 of 2,148 Tables brands in Sweden.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 8 peers: Tables brands in Sweden with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Hem is an independent design brand that creates contemporary furniture of contract grade quality through collaboration with vanguard designers and European manufacturers.
01 · Traffic
Hem website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hem drew an estimated 92k visits in September 2026, up 7% on the month before and up 30% over three months.
- Worldwide#100,668of 4.5m sites · Top 5%
- In United States#32,892of 1.2m sites · Top 5%
- Tables, worldwide#202of 13,535 brands · Top 5%
- Tables, United States#42of 2,148 brands · Top 5%
92k
estimated visits in September
1 mo ▲ +7.1%4 mo ▲ +30.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Hem reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hem holds 2.6 out of 5 on Trustpilot over 4 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 75% one star.
Furniture Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Hem best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Hem's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Hem in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Hem ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hem runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2024 (image, text).
Beyond the objectHem13 Oct 2026video
The Making of MinHem9 Oct 2026video
Hem Novelties 26/27Hem5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Imaginative Design Int ABverified
Text ad19 Oct 2026Imaginative Design Int ABverified
Text ad19 Oct 2026Imaginative Design Int ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Hem influencers
The creators who tag @hem on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hem on Instagram, led by ted. (160k followers, 5.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| tted.@ted.amsterdam · 🇳🇱 NL | Decoration garden diy Creator | 160k | 5.2% | 6 | Tagged @hem |
06 · Competitors according to Gravity
Hem competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hem among Tables brands in Sweden. The closest is article.com, then boconcept.com, kanndesign.com, Northdeco, Modern Loft, Blu Dot.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| article.comarticle.com | |||||||
| boconcept.comboconcept.com | |||||||
| kanndesign.comkanndesign.com | |||||||
| Northdeconorthdeco.com | |||||||
| Modern Loftmodernloftinteriors.com | |||||||
| Blu Dotbludot.com |
07 · Company
Who is behind Hem?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hem is a company based in Sweden, founded in 2014 according to LinkedIn, on a domain registered in July 1995. It employs about 261 people.
- Entity country
- 🇸🇪 Sweden
- Founded
- 2014, per LinkedIn
- Domain registered
- 29 Jul 1995
- Status
- Operating
- Employees
- 261 on LinkedIn
- Own store
- hem.com
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hem
What people ask Google about Hem.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hem legit?
According to Gravity by Benchr, Hem is a brand based in Sweden: its website has existed since July 1995, its Trustpilot profile is claimed by the brand, it employs 261 people on LinkedIn, it has 333,767 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Hem?
Hem is an independent design brand that creates contemporary furniture of contract grade quality through collaboration with vanguard designers and European manufacturers. Gravity by Benchr classifies it under Tables. Source: Gravity by Benchr product classification.
Hem promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Hem advertises on Facebook and Instagram and on Google, where its offers often run. Check hem.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Hem?
Gravity by Benchr records a company based in Sweden, founded in 2014 according to LinkedIn, on a domain registered in 1995, with 261 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Hem doing well?
Yes. Gravity by Benchr estimates about 92,000 visits to hem.com in September 2026, up 7% in a month and up 30% over three months. Hem ranks #42 of 2,148 Tables brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Hem's ad budget?
Gravity by Benchr does not publish a spend figure for Hem on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Tables brands in Sweden?
Among Tables brands in Sweden in the Gravity by Benchr index, Hem ranks #42 of 2,148 by estimated traffic. Its closest competitors on the same market are article.com, boconcept.com, kanndesign.com, Northdeco and Modern Loft. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hem.