Brand page · Personal Care · United States
Henry Rose: 238k visits a month, 230 active Meta ads, Gravity score 639.
Henry Rose — Henry Rose is a fine fragrance brand created by Michelle Pfeiffer that offers 100% ingredient transparency and clean, genderless fragrances. In September 2026 henryrose.com drew an estimated 238k visits, up 34% on the month before. It ranks #347 of 33,626 Personal Care brands in United States and holds a 1.5 Trustpilot rating over 67 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Henry Rose is a fine fragrance brand created by Michelle Pfeiffer that offers 100% ingredient transparency and clean, genderless fragrances.
01 · Traffic
How much traffic Henry Rose gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Henry Rose drew an estimated 238k visits in September 2026, up 34% on the month before and up 31% over three months.
- Worldwide#45,295of 4.5m sites · Top 5%
- In United States#14,781of 1.2m sites · Top 5%
- Personal Care, worldwide#2,012of 215,119 brands · Top 1%
- Personal Care, United States#347of 33,626 brands · Top 5%
238k
estimated visits in September
1 mo ▲ +34.4%4 mo ▲ +30.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Henry Rose.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Henry Rose holds 1.5 out of 5 on Trustpilot over 67 reviews, 11 of them in the last twelve months: 3% of customers give five stars and 79% one star. That volume places Henry Rose in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Henry Rose sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Henry Rose sells on Shopify, 100% of its catalogue in stock. The best seller is Windows Down, at US$35.00–US$120.00, followed by Jake's House and Queens & Monsters.
#1Windows DownHenry RoseUS$35.00–US$120.00In stock
#2Jake's HouseHenry RoseUS$35.00–US$120.00In stock
#3Queens & MonstersHenry RoseUS$35.00–US$120.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Henry Rose in its comparison group.
- Average rating
- 4.66 / 5
- Rated products
- 86% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$48.75
- Currency
- USD
04 · Ads
What Henry Rose is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Henry Rose runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Full Collection Discovery SetHenry Rose6 Oct 2026image
Henry Rose Fine FragrancesHenry Rose6 Oct 2026image
Henry Rose6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Henry Rose Inc.verified
Video ad20 Oct 2026Henry Rose Inc.verified
Text ad20 Oct 2026Henry Rose Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Henry Rose.
The creators who tag @henryrose on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @henryrose on Instagram, led by Mel (102k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMel@melo_and_co · 🇺🇸 US | Fashion style luxury Creator | 102k | 0.3% | 3 | Tagged @henryrose |
06 · Competitors according to Gravity
Who Henry Rose competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Henry Rose among Personal Care brands in United States. The closest is Le Secret du Marais, then Stéle, Essential Parfums, Scentedelic, Disfragancias, ROJA.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Le Secret du Maraislesecretdumarais.com | |||||||
| Stélestele.nyc | |||||||
| Essential Parfumsessentialparfums.com | |||||||
| Scentedelicscentedelic.com | |||||||
| Disfraganciasdisfragancias.com | |||||||
| ROJArojalondon.com |
07 · Company
The company behind Henry Rose.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Henry Rose is a company based in Los angeles, United States, on a domain registered in July 2002. It employs about 10 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Los angeles
- Founded
- Data not available
- Domain registered
- 5 Jul 2002
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- henryrose.com · Shopify · USD
- Catalogue
- 56 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Henry Rose
What people ask Google about Henry Rose.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Henry Rose a legit company?
According to Gravity by Benchr, Henry Rose is a brand based in Los angeles, United States: its website has existed since July 2002, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 255,401 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Henry Rose?
Customers rate Henry Rose 1.5 out of 5 on Trustpilot over 67 reviews, 11 of them in the last twelve months: 3% give five stars, 79% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Henry Rose sell?
Henry Rose is a fine fragrance brand created by Michelle Pfeiffer that offers 100% ingredient transparency and clean, genderless fragrances. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 82% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Henry Rose cost?
Henry Rose's best seller, Windows Down, sells from US$35.00 to US$120.00 on henryrose.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check henryrose.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Henry Rose have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Henry Rose advertises on Facebook and Instagram and on Google, where its offers often run. Check henryrose.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Henry Rose?
Henry Rose sells on its own website, henryrose.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Henry Rose?
Gravity by Benchr records a company based in Los angeles, United States, whose domain was registered in 2002, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Henry Rose doing well?
Yes. Gravity by Benchr estimates about 238,400 visits to henryrose.com in September 2026, up 34% in a month and up 31% over three months. Henry Rose ranks #347 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Henry Rose use?
Gravity by Benchr identifies henryrose.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Henry Rose's ad budget?
Gravity by Benchr does not publish a spend figure for Henry Rose on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Henry Rose ranks #347 of 33,626 by estimated traffic. Its closest competitors on the same market are Le Secret du Marais, Stéle, Essential Parfums, Scentedelic and Disfragancias. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Henry Rose.