Brand page · Clothing · Italy
Herno traffic, ads & competitors 137k visits a month, 331 active Meta ads.
Herno — Herno is an Italian luxury clothing brand that produces outerwear for women, men, and kids, with a history dating back to 1948. In September 2026 herno.com drew an estimated 137k visits, up 1% on the month before. It ranks #1,118 of 97,158 Clothing brands in Italy and holds a 1.6 Trustpilot rating over 21 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Herno is an Italian luxury clothing brand that produces outerwear for women, men, and kids, with a history dating back to 1948.
01 · Traffic
Herno website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Herno drew an estimated 137k visits in September 2026, up 1% on the month before and up 2% over three months.
- Worldwide#72,187of 4.5m sites · Top 5%
- In United States#23,811of 1.2m sites · Top 5%
- Clothing, worldwide#6,741of 459,295 brands · Top 5%
- Clothing, United States#1,118of 97,158 brands · Top 5%
137k
estimated visits in September
1 mo ▲ +1.1%4 mo ▲ +1.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Herno reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Herno holds 1.6 out of 5 on Trustpilot over 21 reviews, 7 of them in the last twelve months: 0% of customers give five stars and 100% one star. That volume places Herno in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Herno best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Herno's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Herno in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Herno ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Herno runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2025 (image, text, video).
Collezione Herno AI26Herno6 Oct 2026image
Herno FW26 CollectionHerno6 Oct 2026image
SUPERFINE COTTON STRETCH T-SHIRTHerno6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026HERNOverified
Text ad21 Oct 2026HERNOverified
Image ad21 Oct 2026HERNOverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Herno influencers
The creators who tag @herno on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @herno on Instagram, led by BARNEYS NEW YORK GINZA (13k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBARNEYS NEW YORK GINZA@barneysnewyork_ginza · 🇯🇵 JP | Fashion style luxury Creator | 13k | 0.1% | 5 | Tagged @herno |
06 · Competitors according to Gravity
Herno competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Herno among Clothing brands in Italy. The closest is Rococo, then cos.com, Nord Taschen, Montleigh, OZETA, Valmonti.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Rococorococo.gr | |||||||
| cos.comcos.com | |||||||
| Nord Taschennordtaschen.de | |||||||
| Montleighmontleigh.com | |||||||
| OZETAozeta.sk | |||||||
| Valmontivalmontimode.com |
07 · Company
Who is behind Herno?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Herno is a company based in Italy, founded in 1948 according to LinkedIn, on a domain registered in November 1996. It employs about 352 people.
- Entity country
- 🇮🇹 Italy
- Founded
- 1948, per LinkedIn
- Domain registered
- 29 Nov 1996
- Status
- Operating
- Employees
- 352 on LinkedIn
- Own store
- herno.com · Salesforce_commerce
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Herno
What people ask Google about Herno.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Herno a legit company?
According to Gravity by Benchr, Herno is a brand based in Italy: its website has existed since November 1996, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 352 people on LinkedIn, it has 505,571 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Herno reviews: is it worth it?
Customers rate Herno 1.6 out of 5 on Trustpilot over 21 reviews, 7 of them in the last twelve months: 0% give five stars, 100% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Herno sell?
Herno is an Italian luxury clothing brand that produces outerwear for women, men, and kids, with a history dating back to 1948. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a Herno discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Herno advertises on Facebook and Instagram and on Google, where its offers often run. Check herno.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Herno?
Herno sells on its own website, herno.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Herno?
Gravity by Benchr records a company based in Italy, founded in 1948 according to LinkedIn, on a domain registered in 1996, with 352 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Herno doing well?
Yes. Gravity by Benchr estimates about 136,500 visits to herno.com in September 2026, up 1% in a month and up 2% over three months. Herno ranks #1,118 of 97,158 Clothing brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Herno use?
Gravity by Benchr identifies herno.com as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2025. Source: Gravity by Benchr platform and advertising records.
How much does Herno spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Herno on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Italy?
Among Clothing brands in Italy in the Gravity by Benchr index, Herno ranks #1,118 of 97,158 by estimated traffic. Its closest competitors on the same market are Rococo, cos.com, Nord Taschen, Montleigh and OZETA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Herno.