Brand page · Clothing · United States
Heroes & Villains: 380K visits a month, 55 active Meta ads, Gravity score 525.
Heroes & Villains — Heroes & Villains is a premium licensed apparel and accessories store that sells officially merchandise from popular franchises like Star Wars, Marvel, DC Comics, Disney, Dungeons and Dragons, and more. In September 2026 heroesvillains.com drew an estimated 380K visits, down 48% on the month before. It ranks #378 of 97,158 Clothing brands in United States and holds a 3.0 Trustpilot rating over 10 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Heroes & Villains is a premium licensed apparel and accessories store that sells officially merchandise from popular franchises like Star Wars, Marvel, DC Comics, Disney, Dungeons and Dragons, and more.
01 · Traffic
How much traffic Heroes & Villains gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Heroes & Villains drew an estimated 380K visits in September 2026, down 48% on the month before and down 16% over three months.
- Worldwide#30,994of 4.5M sites · Top 1%
- In United States#10,054of 1.2M sites · Top 1%
- Clothing, worldwide#2,639of 459,295 brands · Top 1%
- Clothing, United States#378of 97,158 brands · Top 1%
380K
estimated visits in September
1 mo ▼ −48.4%4 mo ▼ −15.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Heroes & Villains.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Heroes & Villains holds 3.0 out of 5 on Trustpilot over 10 reviews, 3 of them in the last twelve months: 40% of customers give five stars and 10% one star.
Women's Clothing Store Clothing Store Printed Clothing Store Men's Clothing Store Streetwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Heroes & Villains sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Heroes & Villains sells on Shopify, 97% of its catalogue in stock. The best seller is Spider-Man Vintage Cover Classic Comfort Tee, at US$35.00, followed by Miles Morales Faded Art Classic Comfort Tee and The Jedi Order Convertible Backpack.
#1Spider-Man Vintage Cover Classic Comfort TeeHeroes & VillainsUS$35.00In stock
#2Miles Morales Faded Art Classic Comfort TeeHeroes & VillainsUS$35.00In stock
#3The Jedi Order Convertible BackpackHeroes & VillainsUS$150.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Heroes & Villains in its comparison group.
- Average rating
- 4.72 / 5
- Rated products
- 87% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$60.00
- Currency
- USD
04 · Ads
What Heroes & Villains is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Heroes & Villains runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Apparel, hats, bags and more.Heroes & Villains8 Oct 2026image
Apparel, hats, bags and more.Heroes & Villains8 Oct 2026image
Apparel, hats, bags and more.Heroes & Villains8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Blue Spoke LLCverified
Text ad20 Oct 2026Blue Spoke LLCverified
Text ad20 Oct 2026Blue Spoke LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Heroes & Villains.
The creators who tag @heroesvillainsbrand on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @heroesvillainsbrand on Instagram, led by Pri yon Joni (28.1K followers, 16.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPri yon Joni@priyonjoni · 🇫🇷 FR | Music concerts dance Creator | 28.1K | 16.7% | 4 | Tagged @heroesvillainsbrand |
06 · Competitors according to Gravity
Who Heroes & Villains competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Heroes & Villains among Clothing brands in United States. The closest is SuperHeroStuff, then Loungefly, Merchoid, hottopic.com, Paramount Shop, WB Shop.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| SuperHeroStuffsuperherostuff.com | |||||||
| Loungeflyloungefly.com | |||||||
| Merchoidmerchoid.com | |||||||
| hottopic.comhottopic.com | |||||||
| Paramount Shopparamountshop.com | |||||||
| WB Shopwbshop.com |
07 · Company
The company behind Heroes & Villains.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Heroes & Villains is a company based in Irving, United States, on a domain registered in March 2012.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Irving
- Founded
- Data not available
- Domain registered
- 4 Mar 2012
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- heroesvillains.com · Shopify · USD
- Catalogue
- 672 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Heroes & Villains
What people ask Google about Heroes & Villains.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Heroes & Villains a legit company?
According to Gravity by Benchr, Heroes & Villains is a brand based in Irving, United States: its website has existed since March 2012, it sells on a Shopify store, it has 168,636 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Heroes & Villains reviews
Customers rate Heroes & Villains 3.0 out of 5 on Trustpilot over 10 reviews, 3 of them in the last twelve months: 40% give five stars, 10% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Heroes & Villains sell?
Heroes & Villains is a premium licensed apparel and accessories store that sells officially merchandise from popular franchises like Star Wars, Marvel, DC Comics, Disney, Dungeons and Dragons, and more. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 58% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Heroes & Villains expensive?
Heroes & Villains' best seller, Spider-Man Vintage Cover Classic Comfort Tee, sells US$35.00 on heroesvillains.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check heroesvillains.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Heroes & Villains discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Heroes & Villains advertises on Facebook and Instagram and on Google, where its offers often run. Check heroesvillains.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Heroes & Villains?
Heroes & Villains sells on its own website, heroesvillains.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Heroes & Villains?
Gravity by Benchr records a company based in Irving, United States, whose domain was registered in 2012. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Heroes & Villains doing well?
Not at the moment. Gravity by Benchr estimates about 380,300 visits to heroesvillains.com in September 2026, down 48% in a month and down 16% over three months. Heroes & Villains ranks #378 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Heroes & Villains use?
Gravity by Benchr identifies heroesvillains.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Heroes & Villains spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Heroes & Villains on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Heroes & Villains ranks #378 of 97,158 by estimated traffic. Its closest competitors on the same market are SuperHeroStuff, Loungefly, Merchoid, hottopic.com, Paramount Shop. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Heroes & Villains.