Brand page · Toys
Merchoid: 520K visits a month, 39 active Meta ads.
Merchoid — We sell the best, handpicked geeky and awesome merchandise from around the world and bring it all together here. Buy today with free delivery. In September 2026 merchoid.com drew an estimated 520K visits, up 9% on the month before. It ranks #25 of 9,046 Toys brands and holds a 4.3 Trustpilot rating over 7,034 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
We sell the best, handpicked geeky and awesome merchandise from around the world and bring it all together here. Buy today with free delivery.
01 · Traffic
How much traffic Merchoid gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Merchoid drew an estimated 520K visits in September 2026, up 9% on the month before and up 47% over three months.
- Worldwide#24,065of 4.5M sites · Top 1%
- In United States#7,885of 1.2M sites · Top 1%
- Toys, worldwide#138of 50,509 brands · Top 1%
- Toys, United States#25of 9,046 brands · Top 1%
520K
estimated visits in September
1 mo ▲ +8.6%4 mo ▲ +47.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Merchoid.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Merchoid holds 4.3 out of 5 on Trustpilot over 7,034 reviews, 219 of them in the last twelve months: 84% of customers give five stars and 6% one star. That volume places Merchoid in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Events & Entertainment
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Merchoid sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Merchoid's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Merchoid in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Merchoid is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Merchoid runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since February 2024 (image, text, video).
default_collection_headlineMerchoid11 Oct 2026image
The officially licensed He-Man Christmas jumper is now available!Merchoid11 Oct 2026image
The officially licensed He-Man Christmas jumper is now available!Merchoid10 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Merchoid Ltdverified
Image ad21 Oct 2026Merchoid Ltdverified
Image ad21 Oct 2026Merchoid Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Merchoid.
The creators who tag @merchoid on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @merchoid on Instagram, led by David Friday (58.9K followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDavid Friday@dave_friday_bakes · 🇬🇧 GB | Food cooking nutrition Creator | 58.9K | 0.6% | 1 | Tagged @merchoid |
06 · Competitors according to Gravity
Who Merchoid competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Merchoid among Toys brands. The closest is boxlunch.com, then GeekCore, FUN.com, Heroes & Villains, Loungefly, Sanshee.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| boxlunch.comboxlunch.com | |||||||
| GeekCoregeekcore.co.uk | |||||||
| FUN.comfun.com | |||||||
| Heroes & Villainsheroesvillains.com | |||||||
| Loungeflyloungefly.com | |||||||
| Sansheesanshee.com |
07 · Company
The company behind Merchoid.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Merchoid is an e-commerce brand, founded in 2015 according to LinkedIn, on a domain registered in November 2014. It employs about 10 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2015, per LinkedIn
- Domain registered
- 25 Nov 2014
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- merchoid.com · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Merchoid
What people ask Google about Merchoid.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Merchoid a legit company?
According to Gravity by Benchr, Merchoid is a brand: its website has existed since November 2014, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 10 people on LinkedIn, it has 52,896 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Merchoid reviews: is it worth it?
Customers rate Merchoid 4.3 out of 5 on Trustpilot over 7,034 reviews, 219 of them in the last twelve months: 84% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Merchoid sell?
We sell the best, handpicked geeky and awesome merchandise from around the world and bring it all together here. Buy today with free delivery. Gravity by Benchr classifies it under Toys. Source: Gravity by Benchr product classification.
Is there a Merchoid discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Merchoid advertises on Facebook and Instagram and on Google, where its offers often run. Check merchoid.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Merchoid?
Merchoid sells on its own website, merchoid.com, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Merchoid?
Gravity by Benchr records a company, founded in 2015 according to LinkedIn, on a domain registered in 2014, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Merchoid doing well?
Yes. Gravity by Benchr estimates about 519,900 visits to merchoid.com in September 2026, up 9% in a month and up 47% over three months. Merchoid ranks #25 of 9,046 Toys brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Merchoid use?
Gravity by Benchr identifies merchoid.com as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2024. Source: Gravity by Benchr platform and advertising records.
What is Merchoid's ad budget?
Gravity by Benchr does not publish a spend figure for Merchoid on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands?
Among Toys brands in the Gravity by Benchr index, Merchoid ranks #25 of 9,046 by estimated traffic. Its closest competitors on the same market are boxlunch.com, GeekCore, FUN.com, Heroes & Villains, Loungefly. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Merchoid.