Brand page · Handbags, Wallets & Cases · United States
Loungefly: 1.2M visits a month, 138 active Meta ads, Gravity score 697.
Loungefly — Loungefly is a brand that sells licensed pop culture fashion apparel and accessories, including backpacks, bags, pins, and other accessories featuring designs from Disney, Sanrio, Harry Potter, Pokemon, Marvel, Star Wars, MLB, NFL, Peanuts, and more. In September 2026 loungefly.com drew an estimated 1.2M visits, down 23% on the month before. It ranks #14 of 6,027 Handbags, Wallets & Cases brands in United States and holds a 1.3 Trustpilot rating over 93 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 18 peers: Handbags, Wallets & Cases brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Loungefly is a brand that sells licensed pop culture fashion apparel and accessories, including backpacks, bags, pins, and other accessories featuring designs from Disney, Sanrio, Harry Potter, Pokemon, Marvel, Star Wars, MLB, NFL, Peanuts, and more.
01 · Traffic
How much traffic Loungefly gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Loungefly drew an estimated 1.2M visits in September 2026, down 23% on the month before and up 23% over three months.
- Worldwide#12,383of 4.5M sites · Top 1%
- In United States#4,133of 1.2M sites · Top 1%
- Handbags, Wallets & Cases, worldwide#42of 28,870 brands · Top 1%
- Handbags, Wallets & Cases, United States#14of 6,027 brands · Top 1%
1.2M
estimated visits in September
1 mo ▼ −23.3%4 mo ▲ +22.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Loungefly.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Loungefly holds 1.3 out of 5 on Trustpilot over 93 reviews, 28 of them in the last twelve months: 3% of customers give five stars and 86% one star. That volume places Loungefly in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Jewelry Store Fashion Accessories Store Bags and Luggage Store Clothing Store Handbags Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Loungefly sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Loungefly's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Loungefly in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Loungefly is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Loungefly runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2023 (image, text, video).
CALLING ALL HIGH LADIES AND LORDS!! The new ACOTAR x @loungefly collection just dropped 🌙✨#loungeflypartner i can’t decide which bag is myLoungefly8 Oct 2026video
Cute, Spooky, All DisneyLoungefly8 Oct 2026image
CALLING ALL HIGH LADIES AND LORDS!! The new ACOTAR x @loungefly collection just dropped 🌙✨#loungeflypartner i can’t decide which bag is myLoungefly8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026FUNKO UK, LTDverified
Image ad19 Oct 2026Funko, LLC.verified
Text ad19 Oct 2026Funko, LLC.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Loungefly.
The creators who tag @loungefly on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @loungefly on Instagram, led by Get Ready Comics (49.5K followers, 14.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGet Ready Comics@getreadycomics · 🇬🇧 GB | Cinema series pop culture Creator | 49.5K | 14.6% | 18 | Tagged @loungefly |
06 · Competitors according to Gravity
Who Loungefly competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Loungefly among Handbags, Wallets & Cases brands in United States. The closest is Heroes & Villains, then GeekCore, disneystore.co.uk, Shop Universal, boxlunch.com, thesouledstore.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Heroes & Villainsheroesvillains.com | |||||||
| GeekCoregeekcore.co.uk | |||||||
| disneystore.co.ukdisneystore.co.uk | |||||||
| Shop Universalshopuniversal.com | |||||||
| boxlunch.comboxlunch.com | |||||||
| thesouledstore.comthesouledstore.com |
07 · Company
The company behind Loungefly.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Loungefly is a company based in United States, founded in 1998 according to LinkedIn, on a domain registered in October 1998. It employs about 40 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 1998, per LinkedIn
- Domain registered
- 1 Oct 1998
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 40 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- loungefly.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Loungefly
What people ask Google about Loungefly.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Loungefly legit or a scam?
According to Gravity by Benchr, Loungefly is a brand based in United States: its website has existed since October 1998, it sells on a Salesforce_commerce store, it employs 40 people on LinkedIn, it has 1,214,995 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Loungefly reviews
Customers rate Loungefly 1.3 out of 5 on Trustpilot over 93 reviews, 28 of them in the last twelve months: 3% give five stars, 86% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Loungefly sell?
Loungefly is a brand that sells licensed pop culture fashion apparel and accessories, including backpacks, bags, pins, and other accessories featuring designs from Disney, Sanrio, Harry Potter, Pokemon, Marvel, Star Wars, MLB, NFL, Peanuts, and more. Gravity by Benchr classifies it under Handbags, Wallets & Cases. Source: Gravity by Benchr product classification.
Is there a Loungefly discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Loungefly advertises on Facebook and Instagram and on Google, where its offers often run. Check loungefly.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Loungefly?
Loungefly sells on its own website, loungefly.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Loungefly?
Gravity by Benchr records a company based in United States, founded in 1998 according to LinkedIn, on a domain registered in 1998, with 40 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Loungefly doing well?
Yes. Gravity by Benchr estimates about 1,219,400 visits to loungefly.com in September 2026, down 23% in a month and up 23% over three months. Loungefly ranks #14 of 6,027 Handbags, Wallets & Cases brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Loungefly use?
Gravity by Benchr identifies loungefly.com as a Salesforce_commerce store. It advertises through Meta and on Google since March 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Loungefly spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Loungefly on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Handbags, Wallets & Cases brands in United States?
Among Handbags, Wallets & Cases brands in United States in the Gravity by Benchr index, Loungefly ranks #14 of 6,027 by estimated traffic. Its closest competitors on the same market are Heroes & Villains, GeekCore, disneystore.co.uk, Shop Universal, boxlunch.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Loungefly.