Brand page · Handbags, Wallets & Cases · Germany
Hey Marly: 121k visits a month, 464 active Meta ads, Gravity score 446.
Hey Marly — Hey Marly is a young direct-to-consumer brand from the lifestyle and fashion industry focusing on shoes, bags and accessories. In September 2026 heymarly.com drew an estimated 121k visits, down 27% on the month before. It ranks #10 of 650 Handbags, Wallets & Cases brands in Germany and holds a 3.8 Trustpilot rating over 645 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 9 peers: Handbags, Wallets & Cases brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Hey Marly is a young direct-to-consumer brand from the lifestyle and fashion industry focusing on shoes, bags and accessories.
01 · Traffic
How much traffic Hey Marly gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hey Marly drew an estimated 121k visits in September 2026, down 27% on the month before and down 52% over three months.
- Worldwide#79,713of 4.5m sites · Top 5%
- In Germany#3,627of 184k sites · Top 5%
- Handbags, Wallets & Cases, worldwide#466of 28,870 brands · Top 5%
- Handbags, Wallets & Cases, Germany#10of 650 brands · Top 5%
121k
estimated visits in September
1 mo ▼ −27.1%4 mo ▼ −51.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hey Marly.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hey Marly holds 3.8 out of 5 on Trustpilot over 645 reviews, 160 of them in the last twelve months: 64% of customers give five stars and 23% one star. That volume places Hey Marly in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%. On Google, Hey Marly scores 4.9 over 24 reviews.
Shoe Store Fashion Accessories Store Handbags Shop
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hey Marly sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Hey Marly sells on Shopify, 55% of its catalogue in stock. The best seller is Pretty loop, at €10.00, followed by Animal print and Shiny Pearl - White.
#1Pretty loopHey Marly€10.00In stock
#2Animal printHey Marly€6.90–€19.90In stock
#3Shiny Pearl - WhiteHey Marly€35.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Hey Marly in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 69% of the catalogue
- In stock
- 55%
- Upper price quartile
- US$89.49
- Currency
- EUR
04 · Ads
What Hey Marly is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hey Marly runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Highlight Bags in SchwarzHEY MARLY7 Oct 2026image
Die neuen Cozy AccessoiresHEY MARLY7 Oct 2026image
Sneaker aus SuedeHEY MARLY7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Hey Marly GmbHverified
Text ad20 Oct 2026Hey Marly GmbHverified
Text ad20 Oct 2026Hey Marly GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Hey Marly.
The creators who tag @heymarlyofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @heymarlyofficial on Instagram, led by Mel ♡︎ (36.2k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMel ♡︎@melanie_md_ · 🇫🇷 FR | Decoration garden diy Creator | 36.2k | 0.7% | 9 | Tagged @heymarlyofficial |
06 · Competitors according to Gravity
Who Hey Marly competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hey Marly among Handbags, Wallets & Cases brands in Germany. The closest is OOOMAY, then ByNyla, Clare V., shop.telfar, isabelmarant.com, shoeaholics.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| OOOMAYooomay.com | |||||||
| ByNylabynyla.com | |||||||
| Clare V.clarev.com | |||||||
| shop.telfartelfar.net | |||||||
| isabelmarant.comisabelmarant.com | |||||||
| shoeaholics.comshoeaholics.com |
07 · Company
The company behind Hey Marly.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hey Marly is a company based in Köln, Germany, founded in 2018 according to LinkedIn, on a domain registered in October 2017. It employs about 36 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany · Köln
- Founded
- 2018, per LinkedIn
- Domain registered
- 13 Oct 2017
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 36 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- heymarly.com · Shopify · EUR
- Catalogue
- 297 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hey Marly
What people ask Google about Hey Marly.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hey Marly legit or a scam?
According to Gravity by Benchr, Hey Marly is a brand based in Köln, Germany: its website has existed since October 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 36 people on LinkedIn, it has 252,484 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Hey Marly reviews
Customers rate Hey Marly 3.8 out of 5 on Trustpilot over 645 reviews, 160 of them in the last twelve months: 64% give five stars, 23% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. On Google, Hey Marly scores 4.9 over 24 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Hey Marly known for?
Hey Marly is a young direct-to-consumer brand from the lifestyle and fashion industry focusing on shoes, bags and accessories. Gravity by Benchr classifies it under Handbags, Wallets & Cases, with Gift Cards making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Hey Marly cost?
Hey Marly's best seller, Pretty loop, sells €10.00 on heymarly.com. 55% of the catalogue is in stock. Gravity does not track prices daily: check heymarly.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Hey Marly discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Hey Marly advertises on Facebook and Instagram and on Google, where its offers often run. Check heymarly.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Hey Marly?
Hey Marly sells on its own website, heymarly.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Hey Marly?
Gravity by Benchr records a company based in Köln, Germany, founded in 2018 according to LinkedIn, on a domain registered in 2017, with 36 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Hey Marly doing well?
Not at the moment. Gravity by Benchr estimates about 121,300 visits to heymarly.com in September 2026, down 27% in a month and down 52% over three months. Hey Marly ranks #10 of 650 Handbags, Wallets & Cases brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Hey Marly use?
Gravity by Benchr identifies heymarly.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Hey Marly spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Hey Marly on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Handbags, Wallets & Cases brands in Germany?
Among Handbags, Wallets & Cases brands in Germany in the Gravity by Benchr index, Hey Marly ranks #10 of 650 by estimated traffic. Its closest competitors on the same market are OOOMAY, ByNyla, Clare V., shop.telfar and isabelmarant.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hey Marly.