Brand page · Jewelry · United States
Rowan traffic, ads & competitors 414k visits a month, 706 active Meta ads, Gravity score 736.
Rowan — Rowan, Inc. is an ear piercing and jewelry brand that provides hypoallergenic earrings and piercing services performed by licensed nurses for children, teenagers, and adults. In September 2026 heyrowan.com drew an estimated 414k visits, up 14% on the month before. It ranks #86 of 33,382 Jewelry brands in the United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 352 peers: Jewelry brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Rowan, Inc. is an ear piercing and jewelry brand that provides hypoallergenic earrings and piercing services performed by licensed nurses for children, teenagers, and adults.
01 · Traffic
Rowan website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rowan drew an estimated 414k visits in September 2026, up 14% on the month before and up 15% over three months.
- Worldwide#28,941of 4.5m sites · Top 1%
- In United States#9,412of 1.2m sites · Top 1%
- Jewelry, worldwide#425of 132,285 brands · Top 1%
- Jewelry, United States#86of 33,382 brands · Top 1%
414k
estimated visits in September
1 mo ▲ +13.9%4 mo ▲ +14.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Rowan reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rowan holds 2.9 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Jewelry Store Costume Jewelry Shop Body Piercing Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Rowan best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Rowan sells on Shopify, 48% of its catalogue in stock. The best seller is Advanced Cleansing Solution, at US$20.00, followed by 14k CZ Princess Cut Studs - 3mm and 14k Crystal CZ Flat Back Stud - 2.5mm.
#1Advanced Cleansing SolutionRowanUS$20.00In stock
#214k CZ Princess Cut Studs - 3mmRowanUS$80.00In stock
#314k Crystal CZ Flat Back Stud - 2.5mmRowanUS$88.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Rowan in its comparison group.
- Average rating
- 4.65 / 5
- Rated products
- 78% of the catalogue
- In stock
- 48%
- Upper price quartile
- US$68.00
- Currency
- USD
04 · Ads
Rowan ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rowan runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2022 (image, text, video).
Rowan Ear PiercingRowan7 Oct 2026video
Piercing By NursesRowan7 Oct 2026video
The Rowan Clinical Piercing Standard®Rowan6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Rowan, Inc.verified
Text ad20 Oct 2026Rowan, Inc.verified
Image ad20 Oct 2026Rowan, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Rowan influencers
The creators who tag @heyrowan on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @heyrowan on Instagram, led by MarketStreet Lynnfield (45.2k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMarketStreet Lynnfield@marketstreetlynnfield · 🇺🇸 US | Fashion style luxury Creator | 45.2k | 0.3% | 2 | Tagged @heyrowan |
06 · Competitors according to Gravity
Rowan competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rowan among Jewelry brands in the United States. The closest is Pierced Co, then Cords Club, banter.com, Studs, MARIA TASH, Solace Jewellery Ltd®.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Pierced Copiercedco.com | |||||||
| Cords Clubcordsclub.com | |||||||
| banter.combanter.com | |||||||
| Studsstuds.com | |||||||
| MARIA TASHmariatash.com | |||||||
| Solace Jewellery Ltd®solacejewellery.co.uk |
07 · Company
Who is behind Rowan?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rowan is a company based in Larchmont, United States, founded in 2019 according to LinkedIn, on a domain registered in January 2019. It employs about 430 people and is listed at early_stage_venture stage.
- Entity country
- 🇺🇸 United States · Larchmont
- Founded
- 2019, per LinkedIn
- Domain registered
- 4 Jan 2019
- Status
- Operating
- Employees
- 430 on LinkedIn · 501-1,000
- Funding stage
- Early stage venture · last deal: series b
- Own store
- heyrowan.com · Shopify · USD
- Catalogue
- 80 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rowan
What people ask Google about Rowan.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rowan legit?
According to Gravity by Benchr, Rowan is a brand based in Larchmont, United States: its website has existed since January 2019, it sells on a Shopify store, it employs 430 people on LinkedIn, it has 217,203 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Rowan sell?
Rowan, Inc. is an ear piercing and jewelry brand that provides hypoallergenic earrings and piercing services performed by licensed nurses for children, teenagers, and adults. Gravity by Benchr classifies it under Jewelry, with Earrings making up 5% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Rowan expensive?
Rowan's best seller, Advanced Cleansing Solution, sells US$20.00 on heyrowan.com. 48% of the catalogue is in stock. Gravity does not track prices daily: check heyrowan.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Rowan discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Rowan advertises on Facebook and Instagram and on Google, where its offers often run. Check heyrowan.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Rowan?
Rowan sells on its own website, heyrowan.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Rowan?
Gravity by Benchr records a company based in Larchmont, United States, founded in 2019 according to LinkedIn, on a domain registered in 2019, with 430 employees on LinkedIn, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Rowan growing?
Yes. Gravity by Benchr estimates about 413,900 visits to heyrowan.com in September 2026, up 14% in a month and up 15% over three months. Rowan ranks #86 of 33,382 Jewelry brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Rowan use?
Gravity by Benchr identifies heyrowan.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since January 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Rowan's ad budget?
Gravity by Benchr does not publish a spend figure for Rowan on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in the United States?
Among Jewelry brands in the United States in the Gravity by Benchr index, Rowan ranks #86 of 33,382 by estimated traffic. Its closest competitors on the same market are Pierced Co, Cords Club, banter.com, Studs and MARIA TASH. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rowan.