Brand page · Personal Care · Sweden
Hickap: 67.4k visits a month, 393 active Meta ads, Gravity score 722.
Hickap — Hickap is a Swedish beauty brand that sells vegan and cruelty-free makeup and skincare products. The brand was developed by Wilma Holmqvist and aims to enable a stress-free beauty routine with products that people can use with a clean conscience. In September 2026 hickap.com drew an estimated 67.4k visits, up 54% on the month before. It ranks #32 of 830 Personal Care brands in Sweden and holds a 4.6 Trustpilot rating over 306 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 28 peers: Personal Care brands in Sweden with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Hickap is a Swedish beauty brand that sells vegan and cruelty-free makeup and skincare products. The brand was developed by Wilma Holmqvist and aims to enable a stress-free beauty routine with products that people can use with a clean conscience.
01 · Traffic
How much traffic Hickap gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hickap drew an estimated 67.4k visits in September 2026, up 54% on the month before and up 66% over three months.
- Worldwide#131,731of 4.5m sites · Top 5%
- In Sweden#982of 27.3k sites · Top 5%
- Personal Care, worldwide#6,600of 215,119 brands · Top 5%
- Personal Care, Sweden#32of 830 brands · Top 5%
67.4k
estimated visits in September
1 mo ▲ +54.3%4 mo ▲ +66.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hickap.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hickap holds 4.6 out of 5 on Trustpilot over 306 reviews, 39 of them in the last twelve months: 87% of customers give five stars and 3% one star. That volume places Hickap in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Cosmetics Store Beauty Product Supplier Beauty Products Wholesaler Cosmetic Products Manufacturer Beauty Supply Store Cosmetics Industry
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hickap sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Hickap sells on Shopify, 93% of its catalogue in stock. The best seller is Preppy Prime Setting Spray - Matte Finish, at SEK 189.00, followed by Bronze & Contour Stick and Classic Complete Set.
#1Preppy Prime Setting Spray - Matte FinishHickapSEK 189.00In stock
#2Bronze & Contour StickHickapSEK 229.00In stock
#3Classic Complete SetHickapSEK 849.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Hickap in its comparison group.
- Average rating
- 4.55 / 5
- Rated products
- 93% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$34.90
- Currency
- SEK
04 · Ads
What Hickap is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hickap runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2023 (image, text, video).
Makeup sticket för den perfekta basen✨Hickap7 Oct 2026video
HICKAPS JULKALENDER 2026 (spara 62%) – SÄKRA DIN NU!Hickap6 Oct 2026video
HICKAPS JULKALENDER 2026 (spara 62%) – SÄKRA DIN NU!Hickap5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Hickap ABverified
Text ad20 Oct 2026Hickap ABverified
Text ad20 Oct 2026Hickap ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Hickap.
The creators who tag @hickap on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hickap on Instagram, led by Face Me Face It (27.4k followers, 6.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFace Me Face It@facemefaceit · 🇸🇪 SE | Beauty cosmetics skincare Creator | 27.4k | 6.7% | 8 | Tagged @hickap |
06 · Competitors according to Gravity
Who Hickap competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hickap among Personal Care brands in Sweden. The closest is IDUN Minerals, then Common Clouds, The Body Shop Sweden, LH cosmetics, SWEED, Switch Nails.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| IDUN Mineralsidunminerals.com | |||||||
| Common Cloudscommonclouds.com | |||||||
| The Body Shop Swedenthebodyshop.se | |||||||
| LH cosmeticslhcosmetics.com | |||||||
| SWEEDsweedbeauty.global | |||||||
| Switch Nailsswitch-nails.com |
07 · Company
The company behind Hickap.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hickap is a company based in Stockholm, Sweden, founded in 2016 according to LinkedIn, on a domain registered in April 2016. It employs about 15 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden · Stockholm
- Founded
- 2016, per LinkedIn
- Domain registered
- 11 Apr 2016
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 15 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hickap.com · Shopify · SEK
- Catalogue
- 135 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hickap
What people ask Google about Hickap.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hickap legit or a scam?
According to Gravity by Benchr, Hickap is a brand based in Stockholm, Sweden: its website has existed since April 2016, it sells on a Shopify store, it employs 15 people on LinkedIn, it has 77,184 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Hickap?
Customers rate Hickap 4.6 out of 5 on Trustpilot over 306 reviews, 39 of them in the last twelve months: 87% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Hickap?
Hickap is a Swedish beauty brand that sells vegan and cruelty-free makeup and skincare products. The brand was developed by Wilma Holmqvist and aims to enable a stress-free beauty routine with products that people can use with a clean conscience. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 72% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Hickap prices: how much is it?
Hickap's best seller, Preppy Prime Setting Spray - Matte Finish, sells SEK 189.00 on hickap.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check hickap.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Hickap discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Hickap advertises on Facebook and Instagram and on Google, where its offers often run. Check hickap.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Hickap?
Hickap sells on its own website, hickap.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Hickap?
Gravity by Benchr records a company based in Stockholm, Sweden, founded in 2016 according to LinkedIn, on a domain registered in 2016, with 15 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Hickap doing well?
Yes. Gravity by Benchr estimates about 67,400 visits to hickap.com in September 2026, up 54% in a month and up 66% over three months. Hickap ranks #32 of 830 Personal Care brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Hickap use?
Gravity by Benchr identifies hickap.com as a Shopify store (standard plan, not Shopify Plus), selling in SEK. It advertises through Meta and on Google since April 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Hickap spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Hickap on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Sweden?
Among Personal Care brands in Sweden in the Gravity by Benchr index, Hickap ranks #32 of 830 by estimated traffic. Its closest competitors on the same market are IDUN Minerals, Common Clouds, The Body Shop Sweden, LH cosmetics and SWEED. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hickap.