Brand page · Video · South Africa
HiFi traffic, ads & competitors 1.3m visits a month, 68 active Meta ads.
HiFi — HiFi Corp is a leading South African consumer electronics retailer offering affordable TVs, audio equipment, home appliances, cellular devices, and computers. In September 2026 hificorp.co.za drew an estimated 1.3m visits, down 14% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
HiFi Corp is a leading South African consumer electronics retailer offering affordable TVs, audio equipment, home appliances, cellular devices, and computers.
01 · Traffic
HiFi website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
HiFi drew an estimated 1.3m visits in September 2026, down 14% on the month before and down 6% over three months.
- Worldwide#11,455of 4.5m sites · Top 1%
- In South Africa#100of 33.7k sites · Top 1%
- Video, worldwide#14of 5,363 brands · Top 1%
- Video, South Africa—Data not available
1.3m
estimated visits in September
1 mo ▼ −13.7%4 mo ▼ −6.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
HiFi reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
HiFi holds 3.1 out of 5 on Trustpilot over 46 reviews, 34 of them in the last twelve months: 39% of customers give five stars and 57% one star. That volume places HiFi in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
TV store Hi-fi shop Electronics Store Appliance Store Furniture Store Home Theater Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
HiFi best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read HiFi's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places HiFi in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
HiFi ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
HiFi runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
Birthday vibes, bigger savings and plenty of reasons to treat yourself. From must-have tech to home upgrades, there’s something worth celebrHiFiCorp12 Oct 2026video
HiFiCorpHiFiCorp12 Oct 2026image
HiFiCorpHiFiCorp12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026JD CONSUMER ELECTRONICS AND APPLIANCES (PTY) LTDverified
Text ad21 Oct 2026JD CONSUMER ELECTRONICS AND APPLIANCES (PTY) LTDverified
Text ad21 Oct 2026JD CONSUMER ELECTRONICS AND APPLIANCES (PTY) LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
HiFi influencers
The creators who tag @hifi_corp_za on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hifi_corp_za on Instagram, led by Nandipha Ma-awu (54.9k followers, 19.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNandipha Ma-awu@nandi_maawu · 🇿🇦 ZA | Parenting family Creator | 54.9k | 19.3% | 1 | Tagged @hifi_corp_za |
06 · Competitors according to Gravity
HiFi competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for HiFi among Video brands in South Africa. The closest is expert.nl, then JB Hi-Fi, Radio Popular, Worten.es, currys.co.uk, powercity.ie.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| expert.nlexpert.nl | |||||||
| JB Hi-Fijbhifi.com.au | |||||||
| Radio Popularradiopopular.pt | |||||||
| Worten.esworten.es | |||||||
| currys.co.ukcurrys.co.uk | |||||||
| powercity.iepowercity.ie |
07 · Company
Who is behind HiFi?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
HiFi is a company based in South Africa. It employs about 197 people.
- Entity country
- 🇿🇦 South Africa
- Employees
- 197 on LinkedIn
- Own store
- hificorp.co.za · Magento
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about HiFi
What people ask Google about HiFi.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is HiFi legit?
According to Gravity by Benchr, HiFi is a brand based in South Africa: it sells on a Magento store, it employs 197 people on LinkedIn, it has 59,696 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about HiFi?
Customers rate HiFi 3.1 out of 5 on Trustpilot over 46 reviews, 34 of them in the last twelve months: 39% give five stars, 57% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is HiFi known for?
HiFi Corp is a leading South African consumer electronics retailer offering affordable TVs, audio equipment, home appliances, cellular devices, and computers. Gravity by Benchr classifies it under Video. Source: Gravity by Benchr product classification.
Does HiFi have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: HiFi advertises on Facebook and Instagram and on Google, where its offers often run. Check hificorp.co.za for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy HiFi?
HiFi sells on its own website, hificorp.co.za, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind HiFi?
Gravity by Benchr records a company based in South Africa, with 197 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is HiFi growing?
Not at the moment. Gravity by Benchr estimates about 1,349,200 visits to hificorp.co.za in September 2026, down 14% in a month and down 6% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does HiFi use?
Gravity by Benchr identifies hificorp.co.za as a Magento store. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records.
What is HiFi's ad budget?
Gravity by Benchr does not publish a spend figure for HiFi on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with HiFi.