Brand page · Personal Care · Pakistan
Highfy traffic, ads & competitors 2.2m visits a month, 232 active Meta ads.
Highfy — Highfy.pk is a cosmetics store in Pakistan that sells authentic beauty products and skincare items. In September 2026 highfy.pk drew an estimated 2.2m visits, down 13% on the month before. It ranks #1 of 1,125 Personal Care brands in Pakistan.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Highfy.pk is a cosmetics store in Pakistan that sells authentic beauty products and skincare items.
01 · Traffic
Highfy website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Highfy drew an estimated 2.2m visits in September 2026, down 13% on the month before and up 93% over three months.
- Worldwide#7,601of 4.5m sites · Top 1%
- In Pakistan#27of 20.3k sites · Top 1%
- Personal Care, worldwide#236of 215,119 brands · Top 1%
- Personal Care, Pakistan#1of 1,125 brands · Top 1%
2.2m
estimated visits in September
1 mo ▼ −13.0%4 mo ▲ +93.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Highfy reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Highfy holds 2.9 out of 5 on Trustpilot over 2 reviews, 2 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Cosmetics Store Beauty Product Supplier Cosmetics and Perfumes Supplier Perfume Store Cosmetics Wholesaler Beauty Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Highfy best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Highfy sells on Shopify, 56% of its catalogue in stock. The best seller is Medora - Matte Lipstick, at PKR 320, followed by One Step Hot Air Brush (Dryer + Styler) and AXIS-Y Dark Spot Correcting Glow serum/5ml.
#1Medora - Matte LipstickHighfyPKR 320In stock
#2One Step Hot Air Brush (Dryer + Styler)HighfyPKR 2,799In stock
#3AXIS-Y Dark Spot Correcting Glow serum/5mlHighfyPKR 999In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Highfy in its comparison group.
- Average rating
- 4.54 / 5
- Rated products
- 47% of the catalogue
- In stock
- 56%
- Upper price quartile
- US$10.84
- Currency
- PKR
04 · Ads
Highfy ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Highfy runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2025 (image, text, video).
Benetton Colors Rose Women Edt 80MlHighfy.pk14 Oct 2026image
Glysolid For Skin Protects Softens Cream 250 MlHighfy.pk14 Oct 2026image
FLAT 20% OFFHighfy.pk14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Highfyverified
Text ad20 Oct 2026Highfyverified
Text ad20 Oct 2026Highfyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Highfy influencers
The creators who tag @highfy.pk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @highfy.pk on Instagram, led by pinky (63.2k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ppinky@blogwithpinky · 🇵🇰 PK | Beauty cosmetics skincare Creator | 63.2k | 0.2% | 2 | Tagged @highfy.pk |
06 · Competitors according to Gravity
Highfy competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Highfy among Personal Care brands in Pakistan. The closest is Vegas.pk, then Cosmetic Holic, Beauty Girl, Bagallery, Makeup City Pakistan, Cozmetica.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Vegas.pkvegas.pk | |||||||
| Cosmetic Holiccosmeticholic.pk | |||||||
| Beauty Girlbeautygirl.pk | |||||||
| Bagallerybagallery.com | |||||||
| Makeup City Pakistanmakeupcityshop.com | |||||||
| Cozmeticacozmetica.pk |
07 · Company
Who is behind Highfy?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Highfy is a company based in Karachi, Pakistan, founded in 2021 according to LinkedIn. It employs about 54 people.
- Entity country
- 🇵🇰 Pakistan · Karachi
- Founded
- 2021, per LinkedIn
- Status
- Operating
- Employees
- 54 on LinkedIn
- Own store
- highfy.pk · Shopify · PKR
- Catalogue
- 1,845 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Highfy
What people ask Google about Highfy.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Highfy legit?
According to Gravity by Benchr, Highfy is a brand based in Karachi, Pakistan: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 54 people on LinkedIn, it has 540,897 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is Highfy known for?
Highfy.pk is a cosmetics store in Pakistan that sells authentic beauty products and skincare items. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 50% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Highfy cost?
Highfy's best seller, Medora - Matte Lipstick, sells PKR 320 on highfy.pk. 56% of the catalogue is in stock. Gravity does not track prices daily: check highfy.pk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Highfy promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Highfy advertises on Facebook and Instagram and on Google, where its offers often run. Check highfy.pk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Highfy?
Highfy sells on its own website, highfy.pk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Highfy?
Gravity by Benchr records a company based in Karachi, Pakistan, founded in 2021 according to LinkedIn, with 54 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Highfy growing?
Yes. Gravity by Benchr estimates about 2,219,900 visits to highfy.pk in September 2026, down 13% in a month and up 93% over three months. Highfy ranks #1 of 1,125 Personal Care brands in Pakistan in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Highfy use?
Gravity by Benchr identifies highfy.pk as a Shopify store (standard plan, not Shopify Plus), selling in PKR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2025. Source: Gravity by Benchr platform and advertising records.
What is Highfy's ad budget?
Gravity by Benchr does not publish a spend figure for Highfy on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Pakistan?
Among Personal Care brands in Pakistan in the Gravity by Benchr index, Highfy ranks #1 of 1,125 by estimated traffic. Its closest competitors on the same market are Vegas.pk, Cosmetic Holic, Beauty Girl, Bagallery and Makeup City Pakistan. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Highfy.