Brand page · Personal Care · United States
Highland: 101k visits a month, 1,570 active Meta ads, Gravity score 639.
Highland — Highland creates earth-based, high-performance hair care and styling products that are health-conscious and sustainably crafted. In September 2026 highland.style drew an estimated 101k visits, down 26% on the month before. It ranks #788 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Highland creates earth-based, high-performance hair care and styling products that are health-conscious and sustainably crafted.
01 · Traffic
How much traffic Highland gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Highland drew an estimated 101k visits in September 2026, down 26% on the month before and down 23% over three months.
- Worldwide#92,857of 4.5m sites · Top 5%
- In United States#30,418of 1.2m sites · Top 5%
- Personal Care, worldwide#4,581of 215,119 brands · Top 5%
- Personal Care, United States#788of 33,626 brands · Top 5%
101k
estimated visits in September
1 mo ▼ −26.0%4 mo ▼ −22.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Highland.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Highland holds 3.4 out of 5 on Trustpilot over 8 reviews, 8 of them in the last twelve months: 50% of customers give five stars and 38% one star.
Health and Beauty Shop Hair Product Store Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Highland sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Highland sells on Shopify, 100% of its catalogue in stock. The best seller is Glacial Clay Pomade, at US$27.00, followed by Glacial Cream and The Wash.
#1Glacial Clay PomadeHighlandUS$27.00In stock
#2Glacial CreamHighlandUS$29.00In stock
#3The WashHighlandUS$36.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Highland in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 95% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$56.74
- Currency
- USD
04 · Ads
What Highland is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Highland runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2025 (image, text, video).
From Beach to Better With HighlandHighland Haircare8 Oct 2026video
Your Hair Deserves Better.Highland Haircare8 Oct 2026video
15% off, free shipping, free giftHighland Haircare8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Highland Style, LLCverified
Text ad20 Oct 2026Highland Style, LLCverified
Text ad20 Oct 2026Highland Style, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Highland.
The creators who tag @highlandstyleco on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @highlandstyleco on Instagram, led by The Classic Preppy (18.2k followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TThe Classic Preppy@the_classic_preppy · 🇺🇸 US | History culture education Creator | 18.2k | 0.9% | 5 | Tagged @highlandstyleco |
06 · Competitors according to Gravity
Who Highland competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Highland among Personal Care brands in United States. The closest is Femmenina, then Church California, Hardworking Gentlemen, indewild.com, VEGAMOUR, The Beachwaver Co..
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Femmeninashopfemmenina.com | |||||||
| Church Californiachurchcalifornia.com | |||||||
| Hardworking Gentlemenhardworkinggentlemen.com | |||||||
| indewild.comindewild.com | |||||||
| VEGAMOURvegamour.com | |||||||
| The Beachwaver Co.beachwaver.com |
07 · Company
The company behind Highland.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Highland is a company based in Denver, United States, founded in 2022 according to LinkedIn, on a domain registered in December 2019. It employs about 10 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Denver
- Founded
- 2022, per LinkedIn
- Domain registered
- 6 Dec 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- highland.style · Shopify · USD
- Catalogue
- 6 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Highland
What people ask Google about Highland.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Highland legit or a scam?
According to Gravity by Benchr, Highland is a brand based in Denver, United States: its website has existed since December 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 67,355 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Highland known for?
Highland creates earth-based, high-performance hair care and styling products that are health-conscious and sustainably crafted. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 15% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Highland prices: how much is it?
Highland's best seller, Glacial Clay Pomade, sells US$27.00 on highland.style. 100% of the catalogue is in stock. Gravity does not track prices daily: check highland.style before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Highland promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Highland advertises on Facebook and Instagram and on Google, where its offers often run. Check highland.style for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Highland?
Highland sells on its own website, highland.style, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Highland?
Gravity by Benchr records a company based in Denver, United States, founded in 2022 according to LinkedIn, on a domain registered in 2019, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Highland growing?
Not at the moment. Gravity by Benchr estimates about 101,100 visits to highland.style in September 2026, down 26% in a month and down 23% over three months. Highland ranks #788 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Highland use?
Gravity by Benchr identifies highland.style as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Highland's ad budget?
Gravity by Benchr does not publish a spend figure for Highland on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Highland ranks #788 of 33,626 by estimated traffic. Its closest competitors on the same market are Femmenina, Church California, Hardworking Gentlemen, indewild.com and VEGAMOUR. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Highland.