Brand page · Hobbies & Creative Arts
Hobbii: 1m visits a month, 1 active Meta ads.
Hobbii — Hobbii is an online shop that sells yarn and knitting/crochet accessories, along with free knitting and crochet patterns, crochet books, and knitting books. In September 2026 hobbii.de drew an estimated 1m visits, up 44% on the month before. It ranks #2 of 2,594 Hobbies & Creative Arts brands and holds a 4.8 Trustpilot rating over 56,092 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Hobbii is an online shop that sells yarn and knitting/crochet accessories, along with free knitting and crochet patterns, crochet books, and knitting books.
01 · Traffic
How much traffic Hobbii gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hobbii drew an estimated 1m visits in September 2026, up 44% on the month before and up 52% over three months.
- Worldwide#13,956of 4.5m sites · Top 1%
- In Germany#624of 184k sites · Top 1%
- Hobbies & Creative Arts, worldwide#106of 136,278 brands · Top 1%
- Hobbies & Creative Arts, Germany#2of 2,594 brands · Top 1%
1m
estimated visits in September
1 mo ▲ +44.5%4 mo ▲ +52.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hobbii.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hobbii holds 4.8 out of 5 on Trustpilot over 56,092 reviews, 3,660 of them in the last twelve months: 89% of customers give five stars and 1% one star. That volume places Hobbii in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%. On Google, Hobbii scores 4.8 over 26 reviews.
Hobby Store Knit Shop Yarn Store Craft Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hobbii sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Hobbii sells on Shopify, 99% of its catalogue in stock. The best seller is Friends Cotton 8/4, at €2.95, followed by Rainbow Cotton 8/4 and Friends Cotton 8/8.
#1Friends Cotton 8/4Hobbii€2.95In stock
#2Rainbow Cotton 8/4Hobbii€1.20In stock
#3Friends Cotton 8/8Hobbii€2.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Hobbii in its comparison group.
- Average rating
- 4.87 / 5
- Rated products
- 15% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$6.72
- Currency
- EUR
04 · Ads
What Hobbii is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hobbii runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since October 2021 (text, video).
Zauberei Handarbeit: Über 1500 kostenlose Häkel- & Strickmuster! 🌟🧶Hobbii24 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Hobbii A/Sverified
Text ad20 Oct 2026Hobbii A/Sverified
Text ad20 Oct 2026Hobbii A/Sverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Hobbii.
The creators who tag @hobbii.de on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hobbii.de on Instagram, led by Sneshana 🌸 my life with crochet 🌸 (39.1k followers, 3.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSneshana 🌸 my life with crochet 🌸@crochethase · 🇩🇪 DE | Decoration garden diy Creator | 39.1k | 3.4% | 7 | Tagged @hobbii.de |
06 · Competitors according to Gravity
Who Hobbii competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hobbii among Hobbies & Creative Arts brands. The closest is weareknitters.be, then Shop Yarns, artyarn.co.uk, FILATI, lindehobby.com, yarnliving.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| weareknitters.beweareknitters.be | |||||||
| Shop Yarnsyarnspirations.com | |||||||
| artyarn.co.ukartyarn.co.uk | |||||||
| FILATIfilati.cc | |||||||
| lindehobby.comlindehobby.com | |||||||
| yarnliving.comyarnliving.com |
07 · Company
The company behind Hobbii.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hobbii is an e-commerce brand.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hobbii.de · Shopify · EUR
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hobbii
What people ask Google about Hobbii.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hobbii a legit company?
According to Gravity by Benchr, Hobbii is a brand: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 105,311 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Hobbii reviews: is it worth it?
Customers rate Hobbii 4.8 out of 5 on Trustpilot over 56,092 reviews, 3,660 of them in the last twelve months: 89% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, Hobbii scores 4.8 over 26 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Hobbii sell?
Hobbii is an online shop that sells yarn and knitting/crochet accessories, along with free knitting and crochet patterns, crochet books, and knitting books. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Arts & Crafts making up 90% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Hobbii prices: how much is it?
Hobbii's best seller, Friends Cotton 8/4, sells €2.95 on hobbii.de. 99% of the catalogue is in stock. Gravity does not track prices daily: check hobbii.de before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Hobbii discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Hobbii advertises on Facebook and Instagram and on Google, where its offers often run. Check hobbii.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Hobbii?
Hobbii sells on its own website, hobbii.de, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Is Hobbii doing well?
Yes. Gravity by Benchr estimates about 1,049,300 visits to hobbii.de in September 2026, up 44% in a month and up 52% over three months. Hobbii ranks #2 of 2,594 Hobbies & Creative Arts brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Hobbii use?
Gravity by Benchr identifies hobbii.de as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
What is Hobbii's ad budget?
Gravity by Benchr does not publish a spend figure for Hobbii on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands?
Among Hobbies & Creative Arts brands in the Gravity by Benchr index, Hobbii ranks #2 of 2,594 by estimated traffic. Its closest competitors on the same market are weareknitters.be, Shop Yarns, artyarn.co.uk, FILATI and lindehobby.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hobbii.