Brand page · Hobbies & Creative Arts · Netherlands
Hooks & Needles: 129K visits a month, 171 active Meta ads, Gravity score 611.
Hooks & Needles — Hooks & Needles is a company that sells premium knitting and crocheting supplies including yarns, needles, hooks, and patterns, offering monthly subscription boxes with complete kits delivered to customers' doors. In September 2026 hooksneedles.com drew an estimated 129K visits, down 12% on the month before. It ranks #251 of 32,083 Hobbies & Creative Arts brands in Netherlands and holds a 4.6 Trustpilot rating over 544 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 33 peers: Hobbies & Creative Arts brands in Netherlands with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Hooks & Needles is a company that sells premium knitting and crocheting supplies including yarns, needles, hooks, and patterns, offering monthly subscription boxes with complete kits delivered to customers' doors.
01 · Traffic
How much traffic Hooks & Needles gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hooks & Needles drew an estimated 129K visits in September 2026, down 12% on the month before and up 51% over three months.
- Worldwide#75,510of 4.5M sites · Top 5%
- In United States#24,923of 1.2M sites · Top 5%
- Hobbies & Creative Arts, worldwide#1,311of 136,278 brands · Top 1%
- Hobbies & Creative Arts, United States#251of 32,083 brands · Top 1%
129K
estimated visits in September
1 mo ▼ −12.3%4 mo ▲ +50.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hooks & Needles.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hooks & Needles holds 4.6 out of 5 on Trustpilot over 544 reviews, 142 of them in the last twelve months: 69% of customers give five stars and 10% one star. That volume places Hooks & Needles in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Knit Shop Yarn Store Hobby Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hooks & Needles sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Hooks & Needles sells on Shopify, 99% of its catalogue in stock. The best seller is Hooks & Needles Subscription Box, at US$34.97, followed by Digital Row Counter and FREE Welcome Gifts.
#1Hooks & Needles Subscription BoxHooks & NeedlesUS$34.97In stock
#2Digital Row CounterHooks & NeedlesUS$9.97In stock
#3FREE Welcome GiftsHooks & NeedlesUS$52.91In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Hooks & Needles in its comparison group.
- Average rating
- 4.92 / 5
- Rated products
- 28% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$43.99
- Currency
- USD
04 · Ads
What Hooks & Needles is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hooks & Needles runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2023 (image, text, video).
2 Fall Patterns FREE Today 🍂Hooks & Needles7 Oct 2026video
Everything you need for the whole project comes right inside the box!Hooks & Needles7 Oct 2026video
Buy The Box, Get 12 Free 🧶Hooks & Needles6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Mrs. Quilty B.V.verified
Text ad20 Oct 2026Mrs. Quilty B.V.verified
Text ad20 Oct 2026Mohsin Nawazverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Hooks & Needles.
The creators who tag @hooksneedlescom on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hooksneedlescom on Instagram, led by Roxy's Crochet (14.4K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRoxy's Crochet@rxy_crochet · 🇨🇭 CH | Decoration garden diy Creator | 14.4K | 0.2% | 3 | Tagged @hooksneedlescom |
06 · Competitors according to Gravity
Who Hooks & Needles competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hooks & Needles among Hobbies & Creative Arts brands in Netherlands. The closest is Knit Picks, then weareknitters.it, Wool and the Gang, Jimmy Beans Wool, myboshi, The Knitting Network.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Knit Picksknitpicks.com | |||||||
| weareknitters.itweareknitters.it | |||||||
| Wool and the Gangwoolandthegang.com | |||||||
| Jimmy Beans Wooljimmybeanswool.com | |||||||
| myboshimyboshi.net | |||||||
| The Knitting Networktheknittingnetwork.co.uk |
07 · Company
The company behind Hooks & Needles.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hooks & Needles is a company based in Vlaardingen, Netherlands, founded in 2021 according to LinkedIn, on a domain registered in January 2023. It employs about 2 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands · Vlaardingen
- Founded
- 2021, per LinkedIn
- Domain registered
- 9 Jan 2023
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hooksneedles.com · Shopify · USD
- Catalogue
- 44 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hooks & Needles
What people ask Google about Hooks & Needles.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hooks & Needles a legit company?
According to Gravity by Benchr, Hooks & Needles is a brand based in Vlaardingen, Netherlands: its website has existed since January 2023, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 2 people on LinkedIn, it has 36,599 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Hooks & Needles?
Customers rate Hooks & Needles 4.6 out of 5 on Trustpilot over 544 reviews, 142 of them in the last twelve months: 69% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Hooks & Needles sell?
Hooks & Needles is a company that sells premium knitting and crocheting supplies including yarns, needles, hooks, and patterns, offering monthly subscription boxes with complete kits delivered to customers' doors. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Arts & Crafts making up 83% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Hooks & Needles cost?
Hooks & Needles' best seller, Hooks & Needles Subscription Box, sells US$34.97 on hooksneedles.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check hooksneedles.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Hooks & Needles discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Hooks & Needles advertises on Facebook and Instagram and on Google, where its offers often run. Check hooksneedles.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Hooks & Needles?
Hooks & Needles sells on its own website, hooksneedles.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Hooks & Needles?
Gravity by Benchr records a company based in Vlaardingen, Netherlands, founded in 2021 according to LinkedIn, on a domain registered in 2023, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Hooks & Needles growing?
Yes. Gravity by Benchr estimates about 129,200 visits to hooksneedles.com in September 2026, down 12% in a month and up 51% over three months. Hooks & Needles ranks #251 of 32,083 Hobbies & Creative Arts brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Hooks & Needles use?
Gravity by Benchr identifies hooksneedles.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Hooks & Needles' ad budget?
Gravity by Benchr does not publish a spend figure for Hooks & Needles on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in Netherlands?
Among Hobbies & Creative Arts brands in Netherlands in the Gravity by Benchr index, Hooks & Needles ranks #251 of 32,083 by estimated traffic. Its closest competitors on the same market are Knit Picks, weareknitters.it, Wool and the Gang, Jimmy Beans Wool, myboshi. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hooks & Needles.