Brand page · United Kingdom
Hobbycraft: 3m visits a month, 87 active Meta ads.
Hobbycraft — Hobbycraft is the UK's leading art and craft retailer that supplies materials for over 250 different activities including art, knit and stitch, papercraft, wedding, party, and baking supplies. In September 2026 hobbycraft.co.uk drew an estimated 3m visits, down 2% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026
About the store
Hobbycraft is the UK's leading art and craft retailer that supplies materials for over 250 different activities including art, knit and stitch, papercraft, wedding, party, and baking supplies.
01 · Traffic
How much traffic Hobbycraft gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hobbycraft drew an estimated 3m visits in September 2026, down 2% on the month before and up 17% over three months.
- Worldwide#5,872of 4.5m sites · Top 1%
- In United Kingdom#208of 192k sites · Top 1%
- Category, worldwide—Data not available
- Category, United Kingdom—Data not available
3m
estimated visits in September
1 mo ▼ −2.0%4 mo ▲ +16.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hobbycraft.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hobbycraft holds 4.4 out of 5 on Trustpilot over 76,389 reviews, 289 of them in the last twelve months: 79% of customers give five stars and 7% one star. That volume places Hobbycraft in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Art Supply Store Craft Store Haberdashery Sewing Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hobbycraft sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Hobbycraft's catalogue yet.
Data not available
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Share of the catalogue by product family.
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The dominant category places Hobbycraft in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Hobbycraft is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hobbycraft runs Meta ads on Facebook, Instagram.
HobbycraftHobbycraft13 Oct 2026image
HobbycraftHobbycraft13 Oct 2026image
Great value art supplies for all artistsHobbycraft13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Hobbycraft.
The creators who tag @hobbycrafthq on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hobbycrafthq on Instagram, led by Becs | Crochet, Home Decor, Tote Bags, Patterns & Yarn (30.5k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBecs | Crochet, Home Decor, Tote Bags, Patterns & Yarn@yarnandrainbows · 🇬🇧 GB | Decoration garden diy Creator | 30.5k | — | 8 | Tagged @hobbycrafthq |
06 · Competitors according to Gravity
Who Hobbycraft competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hobbycraft. The closest is Hobby Lobby, then Michaels, Vaessen Creative, A Cherry On Top, Kristinas Scrapbooking, Slöjd-Detaljer.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Hobby Lobbyhobbylobby.com | |||||||
| Michaelsmichaels.com | |||||||
| Vaessen Creativevaessen-creative.com | |||||||
| A Cherry On Topacherryontop.com | |||||||
| Kristinas Scrapbookingkristinasscrapbooking.se | |||||||
| Slöjd-Detaljerslojd-detaljer.com |
07 · Company
The company behind Hobbycraft.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hobbycraft is a company based in United Kingdom, founded in 1995 according to LinkedIn, on a domain registered in May 1998. It employs about 1,123 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1995, per LinkedIn
- Domain registered
- 14 May 1998
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,123 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hobbycraft.co.uk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hobbycraft
What people ask Google about Hobbycraft.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hobbycraft legit or a scam?
According to Gravity by Benchr, Hobbycraft is a brand based in United Kingdom: its website has existed since May 1998, its Trustpilot profile is claimed by the brand, it employs 1,123 people on LinkedIn, it has 295,954 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Hobbycraft reviews
Customers rate Hobbycraft 4.4 out of 5 on Trustpilot over 76,389 reviews, 289 of them in the last twelve months: 79% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Hobbycraft?
Hobbycraft is the UK's leading art and craft retailer that supplies materials for over 250 different activities including art, knit and stitch, papercraft, wedding, party, and baking supplies. Source: Gravity by Benchr product classification.
Hobbycraft promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Hobbycraft advertises on Facebook and Instagram, where its offers often run. Check hobbycraft.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Hobbycraft?
Gravity by Benchr records a company based in United Kingdom, founded in 1995 according to LinkedIn, on a domain registered in 1998, with 1,123 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Hobbycraft growing?
Yes. Gravity by Benchr estimates about 2,970,400 visits to hobbycraft.co.uk in September 2026, down 2% in a month and up 17% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Hobbycraft spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Hobbycraft on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hobbycraft.