Brand page · Kitchen & Dining · Germany
Hoffmann Germany: 198k visits a month, 110 active Meta ads, Gravity score 642.
Hoffmann Germany — Hoffmann Germany GmbH is a German company that manufactures and sells high-quality cookware, including pans, pots, roasters, woks, and kitchen accessories, all made in Germany and suitable for induction cooktops. In September 2026 hoffmann-germany.de drew an estimated 198k visits, up 24% on the month before. It ranks #29 of 3,473 Kitchen & Dining brands in Germany and holds a 4.8 Trustpilot rating over 2,723 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 62 peers: Kitchen & Dining brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Hoffmann Germany GmbH is a German company that manufactures and sells high-quality cookware, including pans, pots, roasters, woks, and kitchen accessories, all made in Germany and suitable for induction cooktops.
01 · Traffic
How much traffic Hoffmann Germany gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hoffmann Germany drew an estimated 198k visits in September 2026, up 24% on the month before and up 28% over three months.
- Worldwide#52,868of 4.5m sites · Top 5%
- In Germany#2,389of 184k sites · Top 5%
- Kitchen & Dining, worldwide#1,112of 145,612 brands · Top 1%
- Kitchen & Dining, Germany#29of 3,473 brands · Top 1%
198k
estimated visits in September
1 mo ▲ +23.9%4 mo ▲ +27.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hoffmann Germany.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hoffmann Germany holds 4.8 out of 5 on Trustpilot over 2,723 reviews, 607 of them in the last twelve months: 94% of customers give five stars and 2% one star. That volume places Hoffmann Germany in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.
Appliance Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hoffmann Germany sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Hoffmann Germany sells on Shopify, 98% of its catalogue in stock. The best seller is Bratpfanne Ø 20-32 cm | Deckel optional, at €81.00–€105.00, followed by Wiederbeschichtung nur für Hoffmann Produkte and Kochtopf Ø 20-28 cm | Deckel optional.
#1Bratpfanne Ø 20-32 cm | Deckel optionalHoffmann Germany€81.00–€105.00In stock
#2Wiederbeschichtung nur für Hoffmann ProdukteHoffmann Germany€30.00In stock
#3Kochtopf Ø 20-28 cm | Deckel optionalHoffmann Germany€90.00–€105.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Hoffmann Germany in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 92% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$117.60
- Currency
- EUR
04 · Ads
What Hoffmann Germany is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hoffmann Germany runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Die letzte Pfanne, die du je kaufst 🍳♾️Hoffmann Germany12 Oct 2026video
Die letzte Pfanne, die du je kaufst 🍳♾️Hoffmann Germany12 Oct 2026video
Die letzte Pfanne, die du jemals kaufen wirst. 💯🍳Hoffmann Germany12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Hoffmann Germany GmbHverified
Text ad20 Oct 2026Hoffmann Germany GmbHverified
Image ad20 Oct 2026Hoffmann Germany GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Hoffmann Germany.
The creators who tag @hoffmann.germany on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hoffmann.germany on Instagram, led by Unger‘s Kitchen - Einfach leckere Rezepte! (29k followers, 2.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| UUnger‘s Kitchen - Einfach leckere Rezepte!@ungers_kitchen · 🇩🇪 DE | Food cooking nutrition Creator | 29k | 2.1% | 11 | Tagged @hoffmann.germany |
06 · Competitors according to Gravity
Who Hoffmann Germany competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hoffmann Germany among Kitchen & Dining brands in Germany. The closest is Le Creuset, then Fissler, kuhnrikon.com, FABINI, Gladkokken, STUR.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Le Creusetlecreuset.de | |||||||
| Fisslerfissler.com | |||||||
| kuhnrikon.comkuhnrikon.com | |||||||
| FABINIfabini.cz | |||||||
| Gladkokkenshop.gladkokken.no | |||||||
| STURsturcookware.de |
07 · Company
The company behind Hoffmann Germany.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hoffmann Germany is a company based in Menden (Sauerland), Germany.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany · Menden (Sauerland)
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hoffmann-germany.de · Shopify · EUR
- Catalogue
- 86 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hoffmann Germany
What people ask Google about Hoffmann Germany.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hoffmann Germany a legit company?
According to Gravity by Benchr, Hoffmann Germany is a brand based in Menden (Sauerland), Germany: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 10,553 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Hoffmann Germany reviews
Customers rate Hoffmann Germany 4.8 out of 5 on Trustpilot over 2,723 reviews, 607 of them in the last twelve months: 94% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Hoffmann Germany known for?
Hoffmann Germany GmbH is a German company that manufactures and sells high-quality cookware, including pans, pots, roasters, woks, and kitchen accessories, all made in Germany and suitable for induction cooktops. Gravity by Benchr classifies it under Kitchen & Dining, with Cookware & Bakeware making up 19% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Hoffmann Germany expensive?
Hoffmann Germany's best seller, Bratpfanne Ø 20-32 cm | Deckel optional, sells from €81.00 to €105.00 on hoffmann-germany.de. 98% of the catalogue is in stock. Gravity does not track prices daily: check hoffmann-germany.de before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Hoffmann Germany have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Hoffmann Germany advertises on Facebook and Instagram and on Google, where its offers often run. Check hoffmann-germany.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Hoffmann Germany?
Hoffmann Germany sells on its own website, hoffmann-germany.de, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is Hoffmann Germany doing well?
Yes. Gravity by Benchr estimates about 198,200 visits to hoffmann-germany.de in September 2026, up 24% in a month and up 28% over three months. Hoffmann Germany ranks #29 of 3,473 Kitchen & Dining brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Hoffmann Germany use?
Gravity by Benchr identifies hoffmann-germany.de as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Hoffmann Germany's ad budget?
Gravity by Benchr does not publish a spend figure for Hoffmann Germany on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in Germany?
Among Kitchen & Dining brands in Germany in the Gravity by Benchr index, Hoffmann Germany ranks #29 of 3,473 by estimated traffic. Its closest competitors on the same market are Le Creuset, Fissler, kuhnrikon.com, FABINI and Gladkokken. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hoffmann Germany.