Brand page · Kitchen & Dining · Germany
STUR traffic, ads & competitors 128k visits a month, 101 active Meta ads, Gravity score 567.
STUR — STUR is a German brand that designs and sells cast iron cookware, including pans, pots, and accessories. The products are designed in Berlin and made in Germany with a focus on being lighter, smoother, and free of forever chemicals. In September 2026 sturcookware.de drew an estimated 128k visits, up 38% on the month before. It ranks #50 of 3,473 Kitchen & Dining brands in Germany and holds a 4.5 Trustpilot rating over 27 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 62 peers: Kitchen & Dining brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
STUR is a German brand that designs and sells cast iron cookware, including pans, pots, and accessories. The products are designed in Berlin and made in Germany with a focus on being lighter, smoother, and free of forever chemicals.
01 · Traffic
STUR website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
STUR drew an estimated 128k visits in September 2026, up 38% on the month before and up 33% over three months.
- Worldwide#76,287of 4.5m sites · Top 5%
- In Germany#3,455of 184k sites · Top 5%
- Kitchen & Dining, worldwide#1,730of 145,612 brands · Top 5%
- Kitchen & Dining, Germany#50of 3,473 brands · Top 5%
128k
estimated visits in September
1 mo ▲ +38.3%4 mo ▲ +32.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
STUR reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
STUR holds 4.5 out of 5 on Trustpilot over 27 reviews, 14 of them in the last twelve months: 89% of customers give five stars and 11% one star. That volume places STUR in the top 50% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
STUR best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
STUR sells on Shopify, 100% of its catalogue in stock. The best seller is Griffschutz, at €19.00, followed by Pfannenwender and Gusseisenpfanne 28 cm.
#2GriffschutzSTUR€19.00In stock
#3PfannenwenderSTUR€29.00In stock
Gusseisenpfanne 28 cmSTUR€209.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places STUR in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 58% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$381.37
- Currency
- EUR
04 · Ads
STUR ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
STUR runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Spare 94 € mit unserem Pro SetSTUR7 Oct 2026image
JETZT GRATIS OLIVENÖL SICHERNSTUR7 Oct 2026image
Spare 94 € mit unserem Pro SetSTUR7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026STUR GmbHverified
Text ad20 Oct 2026STUR GmbHverified
Text ad20 Oct 2026STUR GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
STUR influencers
The creators who tag @stur on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @stur on Instagram, led by Filip Mierzwa (12.8k followers, 4.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFilip Mierzwa@filipm · 🇩🇪 DE | Entrepreneurship startups Creator | 12.8k | 4.3% | 1 | Tagged @stur |
06 · Competitors according to Gravity
STUR competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for STUR among Kitchen & Dining brands in Germany. The closest is Lodge Cast Iron, then Smithey Ironware, Smith & Clark, Hoffmann Germany, Le Creuset Brasil, cumin co..
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lodge Cast Ironlodgecastiron.com | |||||||
| Smithey Ironwaresmithey.com | |||||||
| Smith & Clarksmithclarkcastiron.com | |||||||
| Hoffmann Germanyhoffmann-germany.de | |||||||
| Le Creuset Brasillecreuset.com.br | |||||||
| cumin co.cuminco.com |
07 · Company
Who is behind STUR?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
STUR is a company based in Berlin, Germany, founded in 2019 according to LinkedIn. It employs about 18 people.
- Entity country
- 🇩🇪 Germany · Berlin
- Founded
- 2019, per LinkedIn
- Status
- Operating
- Employees
- 18 on LinkedIn
- Own store
- sturcookware.de · Shopify · EUR
- Catalogue
- 14 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about STUR
What people ask Google about STUR.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is STUR legit?
According to Gravity by Benchr, STUR is a brand based in Berlin, Germany: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 18 people on LinkedIn, it has 42,388 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about STUR?
Customers rate STUR 4.5 out of 5 on Trustpilot over 27 reviews, 14 of them in the last twelve months: 89% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does STUR sell?
STUR is a German brand that designs and sells cast iron cookware, including pans, pots, and accessories. The products are designed in Berlin and made in Germany with a focus on being lighter, smoother, and free of forever chemicals. Gravity by Benchr classifies it under Kitchen & Dining, with Cookware & Bakeware making up 68% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
STUR prices: how much is it?
STUR's best seller, Griffschutz, sells €19.00 on sturcookware.de. 100% of the catalogue is in stock. Gravity does not track prices daily: check sturcookware.de before buying. Source: Gravity by Benchr catalogue reading, October 2026.
STUR promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: STUR advertises on Facebook and Instagram and on Google, where its offers often run. Check sturcookware.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy STUR?
STUR sells on its own website, sturcookware.de, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns STUR?
Gravity by Benchr records a company based in Berlin, Germany, founded in 2019 according to LinkedIn, with 18 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is STUR doing well?
Yes. Gravity by Benchr estimates about 127,600 visits to sturcookware.de in September 2026, up 38% in a month and up 33% over three months. STUR ranks #50 of 3,473 Kitchen & Dining brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does STUR use?
Gravity by Benchr identifies sturcookware.de as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does STUR spend on Meta ads?
Gravity by Benchr does not publish a spend figure for STUR on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in Germany?
Among Kitchen & Dining brands in Germany in the Gravity by Benchr index, STUR ranks #50 of 3,473 by estimated traffic. Its closest competitors on the same market are Lodge Cast Iron, Smithey Ironware, Smith & Clark, Hoffmann Germany and Le Creuset Brasil. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with STUR.