Brand page · Clothing · United States
Hollow: 596K visits a month, 862 active Meta ads, Gravity score 658.
Hollow — Hollow Socks is a brand that sells performance alpaca socks built for adventure, designed to keep feet dry, comfortable, and odor-free. In September 2026 hollowsocks.com drew an estimated 596K visits, down 16% on the month before. It ranks #243 of 97,158 Clothing brands in United States and holds a 4.2 Trustpilot rating over 1,673 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Hollow Socks is a brand that sells performance alpaca socks built for adventure, designed to keep feet dry, comfortable, and odor-free.
01 · Traffic
How much traffic Hollow gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hollow drew an estimated 596K visits in September 2026, down 16% on the month before and up 8% over three months.
- Worldwide#21,608of 4.5M sites · Top 1%
- In United States#7,099of 1.2M sites · Top 1%
- Clothing, worldwide#1,756of 459,295 brands · Top 1%
- Clothing, United States#243of 97,158 brands · Top 1%
596K
estimated visits in September
1 mo ▼ −15.9%4 mo ▲ +7.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hollow.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hollow holds 4.2 out of 5 on Trustpilot over 1,673 reviews, 1,611 of them in the last twelve months: 67% of customers give five stars and 17% one star. That volume places Hollow in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Activewear Store Outdoor Clothing and Equipment Shop Sportswear Store Clothing Store Outdoor Sports Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hollow sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Hollow sells on Shopify, 95% of its catalogue in stock. The best seller is Boot Socks, at US$49.99–US$54.99, followed by Compression Socks and Everyday Crew Socks.
#1Boot SocksHollowUS$49.99–US$54.99In stock
#2Compression SocksHollowUS$49.99In stock
#3Everyday Crew SocksHollowUS$44.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Hollow in its comparison group.
- Average rating
- 4.85 / 5
- Rated products
- 95% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$58.74
- Currency
- USD
04 · Ads
What Hollow is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hollow runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2024 (image, text, video).
Alpaca Hunt Socks Built For Warmth & ComfortHollow Alpaca Socks14 Oct 2026video
Alpaca Hunt SocksHollow Alpaca Socks14 Oct 2026video
Alpaca Hunt SocksHollow Alpaca Socks14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Hollow Alpaca LLCverified
Text ad20 Oct 2026Hollow Alpaca LLCverified
Text ad20 Oct 2026Hollow Alpaca LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Hollow.
The creators who tag @hollowsocks on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hollowsocks on Instagram, led by Destiney McCardell (493K followers, 2.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDestiney McCardell@destiney_fit_outdoors · 🇺🇸 US | Pets nature Creator | 493K | 2.1% | 4 | Tagged @hollowsocks |
06 · Competitors according to Gravity
Who Hollow competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hollow among Clothing brands in United States. The closest is Olive & Jet, then MASON US, Injinji, Darn Tough, warx.com.tw, Kintoe.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Olive & Jetoliveandjet.com | |||||||
| MASON USmasonclothing.com | |||||||
| Injinjiinjinji.com | |||||||
| Darn Toughdarntough.com | |||||||
| warx.com.twwarx.com.tw | |||||||
| Kintoekintoe.com |
07 · Company
The company behind Hollow.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hollow is a company based in Greenville, United States, on a domain registered in December 2021. It employs about 19 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Greenville
- Founded
- Data not available
- Domain registered
- 14 Dec 2021
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 19 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hollowsocks.com · Shopify · USD
- Catalogue
- 23 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hollow
What people ask Google about Hollow.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hollow legit?
According to Gravity by Benchr, Hollow is a brand based in Greenville, United States: its website has existed since December 2021, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 19 people on LinkedIn, it has 102,720 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Hollow reviews: is it worth it?
Customers rate Hollow 4.2 out of 5 on Trustpilot over 1,673 reviews, 1,611 of them in the last twelve months: 67% give five stars, 17% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Hollow sell?
Hollow Socks is a brand that sells performance alpaca socks built for adventure, designed to keep feet dry, comfortable, and odor-free. Gravity by Benchr classifies it under Clothing, with Socks making up 32% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Hollow cost?
Hollow's best seller, Boot Socks, sells from US$49.99 to US$54.99 on hollowsocks.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check hollowsocks.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Hollow have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Hollow advertises on Facebook and Instagram and on Google, where its offers often run. Check hollowsocks.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Hollow?
Hollow sells on its own website, hollowsocks.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Hollow?
Gravity by Benchr records a company based in Greenville, United States, whose domain was registered in 2021, with 19 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Hollow doing well?
Yes. Gravity by Benchr estimates about 595,500 visits to hollowsocks.com in September 2026, down 16% in a month and up 8% over three months. Hollow ranks #243 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Hollow use?
Gravity by Benchr identifies hollowsocks.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Hollow spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Hollow on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Hollow ranks #243 of 97,158 by estimated traffic. Its closest competitors on the same market are Olive & Jet, MASON US, Injinji, Darn Tough, warx.com.tw. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hollow.