Brand page · Building Materials · Austria
OBI: 2.8M visits a month, 11 active Meta ads.
OBI — OBI is a home improvement store and online shop offering products for home, house, garden and construction. In September 2026 obi.at drew an estimated 2.8M visits, down 32% on the month before. It ranks #1 of 59 Building Materials brands in Austria and holds a 4.1 Trustpilot rating over 4,699 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
OBI is a home improvement store and online shop offering products for home, house, garden and construction.
01 · Traffic
How much traffic OBI gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
OBI drew an estimated 2.8M visits in September 2026, down 32% on the month before and down 37% over three months.
- Worldwide#6,259of 4.5M sites · Top 1%
- In Austria#19of 18.9K sites · Top 1%
- Building Materials, worldwide#17of 90,845 brands · Top 1%
- Building Materials, Austria#1of 59 brands · Top 5%
2.8M
estimated visits in September
1 mo ▼ −31.9%4 mo ▼ −37.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about OBI.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
OBI holds 4.1 out of 5 on Trustpilot over 4,699 reviews, 372 of them in the last twelve months: 71% of customers give five stars and 14% one star. That volume places OBI in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Home & Garden
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What OBI sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read OBI's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places OBI in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What OBI is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
OBI runs Meta ads on Facebook, Instagram, and has advertised on Google since October 2021 (image, text).
DIY-Gedanken mal wieder lauter als alles andere … Einmal ein bisschen ins Daydreaming abgedriftet und schon willst du direkt loslegen. 👀 AlsOBI11 Oct 2026video
OBIOBI9 Oct 2026image
Decoflooring SPC-Wandpaneel 260 cm x 90 cm Marmor Weiß-GoldOBI9 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026OBI Bau-und Heimwerkermärkte Systemzentrale GmbHverified
Text ad21 Oct 2026OBI Bau-und Heimwerkermärkte Systemzentrale GmbHverified
Text ad21 Oct 2026OBI Bau-und Heimwerkermärkte Systemzentrale GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about OBI.
The creators who tag @obi_baumarkt_ on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @obi_baumarkt_ on Instagram, led by Don&Dandy (36.3K followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDon&Dandy@donanddandy · 🇩🇪 DE | Decoration garden diy Creator | 36.3K | 1.0% | 5 | Tagged @obi_baumarkt_ |
06 · Competitors according to Gravity
Who OBI competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for OBI among Building Materials brands in Austria. The closest is hornbach.nl, then OBI.it, homebase.co.uk, Bricomarché, Sodimac Argentina, leroymerlin.it.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| hornbach.nlhornbach.nl | |||||||
| OBI.itobi-italia.it | |||||||
| homebase.co.ukhomebase.co.uk | |||||||
| Bricomarchébricomarche.pt | |||||||
| Sodimac Argentinasodimac.com.ar | |||||||
| leroymerlin.itleroymerlin.it |
07 · Company
The company behind OBI.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
OBI is a company based in Austria, founded in 1987 according to LinkedIn. It employs about 20 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇹 Austria
- Founded
- 1987, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 20 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- obi.at
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about OBI
What people ask Google about OBI.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is OBI a legit company?
According to Gravity by Benchr, OBI is a brand based in Austria: its Trustpilot profile is claimed by the brand, it employs 20 people on LinkedIn, it has 359,951 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
OBI reviews
Customers rate OBI 4.1 out of 5 on Trustpilot over 4,699 reviews, 372 of them in the last twelve months: 71% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is OBI known for?
OBI is a home improvement store and online shop offering products for home, house, garden and construction. Gravity by Benchr classifies it under Building Materials. Source: Gravity by Benchr product classification.
OBI promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: OBI advertises on Facebook and Instagram and on Google, where its offers often run. Check obi.at for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind OBI?
Gravity by Benchr records a company based in Austria, founded in 1987 according to LinkedIn, with 20 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is OBI doing well?
Not at the moment. Gravity by Benchr estimates about 2,814,300 visits to obi.at in September 2026, down 32% in a month and down 37% over three months. OBI ranks #1 of 59 Building Materials brands in Austria in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does OBI spend on Meta ads?
Gravity by Benchr does not publish a spend figure for OBI on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Building Materials brands in Austria?
Among Building Materials brands in Austria in the Gravity by Benchr index, OBI ranks #1 of 59 by estimated traffic. Its closest competitors on the same market are hornbach.nl, OBI.it, homebase.co.uk, Bricomarché, Sodimac Argentina. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with OBI.