Brand page · Kitchen & Dining · France
Home Japan traffic, ads & competitors 94.9k visits a month, 5 active Meta ads, Gravity score 591.
Home Japan — Home Japan is an online shop specializing in Japanese clothing, fashion, and home decor. The store offers products including kimonos, yukatas, traditional accessories, tableware, and Japanese cultural items. In September 2026 homejapan.de drew an estimated 94.9k visits, down 9% on the month before. It ranks #70 of 3,473 Kitchen & Dining brands in France and holds a 4.3 Trustpilot rating over 102 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 70 peers: Kitchen & Dining brands in France with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Home Japan is an online shop specializing in Japanese clothing, fashion, and home decor. The store offers products including kimonos, yukatas, traditional accessories, tableware, and Japanese cultural items.
01 · Traffic
Home Japan website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Home Japan drew an estimated 94.9k visits in September 2026, down 9% on the month before and up 133% over three months.
- Worldwide#97,884of 4.5m sites · Top 5%
- In Germany#4,447of 184k sites · Top 5%
- Kitchen & Dining, worldwide#2,337of 145,612 brands · Top 5%
- Kitchen & Dining, Germany#70of 3,473 brands · Top 5%
94.9k
estimated visits in September
1 mo ▼ −8.6%4 mo ▲ +133.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Home Japan reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Home Japan holds 4.3 out of 5 on Trustpilot over 102 reviews, 10 of them in the last twelve months: 80% of customers give five stars and 8% one star. That volume places Home Japan in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Asian Household Goods Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Home Japan best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Home Japan sells on Shopify, 94% of its catalogue in stock. The best seller is Geschenkverpackung, at €2.90, followed by Radiergummi Mount Fuji and Vorhangstange - Noren.
#1GeschenkverpackungHome Japan€2.90In stock
#2Radiergummi Mount FujiHome Japan€3.50In stock
#3Vorhangstange - NorenHome Japan€7.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Home Japan in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 27% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$39.09
- Currency
- EUR
04 · Ads
Home Japan ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Home Japan runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2023 (image, text, video).
Japanische Ohrringe Rot €19.90Home Japan19 Aug 2026image
Japanische Ohrringe Rot €19.90Home Japan19 Aug 2026image
Japanische Ohrringe Rot €19.90Home Japan19 Jul 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026ECOM VIBEverified
Text ad20 Oct 2026ECOM VIBEverified
Text ad19 Oct 2026ECOM VIBEverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Home Japan influencers
The creators who tag @homejapan.de on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Home Japan competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Home Japan among Kitchen & Dining brands in France. The closest is Casa De Japón, then Univers du Japon, Japan Avenue, Japan Vibe, Dom Japonii, Japan Butiken.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Casa De Japóncasadejapon.com | |||||||
| Univers du Japonuniversdujapon.com | |||||||
| Japan Avenuejapan-avenue.com | |||||||
| Japan Vibejapan-vibe.nl | |||||||
| Dom Japoniidomjaponii.pl | |||||||
| Japan Butikenjapanbutiken.se |
07 · Company
Who is behind Home Japan?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Home Japan is a company based in Paris, France.
- Entity country
- 🇫🇷 France · Paris
- Own store
- homejapan.de · Shopify · EUR
- Catalogue
- 95 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Home Japan
What people ask Google about Home Japan.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Home Japan a legit company?
According to Gravity by Benchr, Home Japan is a brand based in Paris, France: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 2,432 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Home Japan reviews
Customers rate Home Japan 4.3 out of 5 on Trustpilot over 102 reviews, 10 of them in the last twelve months: 80% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Home Japan sell?
Home Japan is an online shop specializing in Japanese clothing, fashion, and home decor. The store offers products including kimonos, yukatas, traditional accessories, tableware, and Japanese cultural items. Gravity by Benchr classifies it under Kitchen & Dining, with Tableware making up 14% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Home Japan expensive?
Home Japan's best seller, Geschenkverpackung, sells €2.90 on homejapan.de. 94% of the catalogue is in stock. Gravity does not track prices daily: check homejapan.de before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Home Japan promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Home Japan advertises on Facebook and Instagram and on Google, where its offers often run. Check homejapan.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Home Japan?
Home Japan sells on its own website, homejapan.de, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is Home Japan doing well?
Yes. Gravity by Benchr estimates about 94,900 visits to homejapan.de in September 2026, down 9% in a month and up 133% over three months. Home Japan ranks #70 of 3,473 Kitchen & Dining brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Home Japan use?
Gravity by Benchr identifies homejapan.de as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Home Japan's ad budget?
Gravity by Benchr does not publish a spend figure for Home Japan on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in France?
Among Kitchen & Dining brands in France in the Gravity by Benchr index, Home Japan ranks #70 of 3,473 by estimated traffic. Its closest competitors on the same market are Casa De Japón, Univers du Japon, Japan Avenue, Japan Vibe and Dom Japonii. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Home Japan.