Brand page · Decor · Sweden
Homeroom traffic, ads & competitors 294k visits a month, 44 active Meta ads, Gravity score 605.
Homeroom — Homeroom is an e-commerce business that sells furniture and home interior products. The company offers a wide range of items for bedrooms, living rooms, kitchens, gardens, and outdoor spaces at affordable prices. In September 2026 homeroom.se drew an estimated 294k visits, down 14% on the month before. It ranks #6 of 980 Decor brands in Sweden and holds a 4.2 Trustpilot rating over 5,725 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 25 peers: Decor brands in Sweden with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Homeroom is an e-commerce business that sells furniture and home interior products. The company offers a wide range of items for bedrooms, living rooms, kitchens, gardens, and outdoor spaces at affordable prices.
01 · Traffic
Homeroom website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Homeroom drew an estimated 294k visits in September 2026, down 14% on the month before and up 11% over three months.
- Worldwide#38,234of 4.5m sites · Top 1%
- In Sweden#292of 27.3k sites · Top 5%
- Decor, worldwide#572of 185,686 brands · Top 1%
- Decor, Sweden#6of 980 brands · Top 1%
294k
estimated visits in September
1 mo ▼ −13.6%4 mo ▲ +11.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Homeroom reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Homeroom holds 4.2 out of 5 on Trustpilot over 5,725 reviews, 1,039 of them in the last twelve months: 56% of customers give five stars and 21% one star. That volume places Homeroom in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Decoration and Interior Design Store Outdoor Furniture Store Home Improvement Store Home Goods Store Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Homeroom best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Homeroom's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Homeroom in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Homeroom ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Homeroom runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Registrera dig nuHomeroom.se13 Oct 2026image
Registrera dig nuHomeroom.se13 Oct 2026image
Allt för vardagsrummet till lågt pris.Homeroom.se11 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Ellos ABverified
Text ad21 Oct 2026Ellos ABverified
Text ad20 Oct 2026Ellos ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Homeroom influencers
The creators who tag @homeroom.se on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @homeroom.se on Instagram, led by Alice Arvidsson (19k followers, 4.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAlice Arvidsson@alicearvidsson · 🇸🇪 SE | Beauty cosmetics skincare Creator | 19k | 4.1% | 3 | Tagged @homeroom.se |
06 · Competitors according to Gravity
Homeroom competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Homeroom among Decor brands in Sweden. The closest is IKEA, then Jotex, vidaxl.se, Daells Bolighus, At Home Group, JYSK.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| IKEAikea.se | |||||||
| Jotexjotex.se | |||||||
| vidaxl.sevidaxl.se | |||||||
| Daells Bolighusdaells-bolighus.dk | |||||||
| At Home Groupathome.com | |||||||
| JYSKjysk.lt |
07 · Company
Who is behind Homeroom?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Homeroom is a company based in Sweden, founded in 2018 according to LinkedIn. It employs about 11 people.
- Entity country
- 🇸🇪 Sweden
- Founded
- 2018, per LinkedIn
- Employees
- 11 on LinkedIn
- Own store
- homeroom.se
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Homeroom
What people ask Google about Homeroom.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Homeroom a legit company?
According to Gravity by Benchr, Homeroom is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it employs 11 people on LinkedIn, it has 42,453 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Homeroom reviews: is it worth it?
Customers rate Homeroom 4.2 out of 5 on Trustpilot over 5,725 reviews, 1,039 of them in the last twelve months: 56% give five stars, 21% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Homeroom sell?
Homeroom is an e-commerce business that sells furniture and home interior products. The company offers a wide range of items for bedrooms, living rooms, kitchens, gardens, and outdoor spaces at affordable prices. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification.
Homeroom promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Homeroom advertises on Facebook and Instagram and on Google, where its offers often run. Check homeroom.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Homeroom?
Gravity by Benchr records a company based in Sweden, founded in 2018 according to LinkedIn, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Homeroom growing?
Yes. Gravity by Benchr estimates about 293,700 visits to homeroom.se in September 2026, down 14% in a month and up 11% over three months. Homeroom ranks #6 of 980 Decor brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Homeroom's ad budget?
Gravity by Benchr does not publish a spend figure for Homeroom on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in Sweden?
Among Decor brands in Sweden in the Gravity by Benchr index, Homeroom ranks #6 of 980 by estimated traffic. Its closest competitors on the same market are IKEA, Jotex, vidaxl.se, Daells Bolighus and At Home Group. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Homeroom.